What is SMS Marketing and How is It Different than Email Marketing?

  • 12 August 2021
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What is smsmarketing and what is the module of SMS marketing and also what is difference between email and SMS marketing. Why SMS marketing is best as compare to email marketing


Best answer by Taylor Tarpley 13 August 2021, 00:21

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Hey @sachin16


Thank you for sharing your question in the Community Forum! This is such an important question that is helpful for businesses to ask! Essentially, email marketing enables you to communicate frequently and personally with your customers depending on the actions they take, which builds customer loyalty and revenue for your business. Klaviyo even has built-in, automated email message flows to send to your customers depending on what they do or don’t do, that frees you up to spend your time on other aspects of your business! Check out some of our articles on how Klaviyo enables you to own your email marketing and businesses growth!


SMS marketing is another avenue, additional to email, that allows you communicate with your customers through SMS and MMS messages. This kind of marketing allows you to use customer data, like preferences, and behavior to create personalized text messages and extend your reach to customers in an efficient and profitable way. While neither email or text marketing is considered superior to the other, businesses see incredible results when they utilize both together!

To continue learning about how Klaviyo uses SMS marketing, along with its benefits and differences from email, I suggest checking out these Help Center Articles:

We also have Klaviyo Podcast that walks through this very question I’d recommend!  


Hope this gives more insight into SMS marketing! 

Have a great day and thanks for being a Community member!