Hi!
I’m used to lighting up my whole list on fire with a killer offer.
But now that I’ve read some klaviyo articles on batch-sending and how it’s a thing of the past, I might have overdone it… 😏
I’ve sent the same, slightly altered, email to 4 different segments and I don’t really know who I missed on the list (it was a 2+1 sale so I guessed the entire list would want to know about it),
also, have I accidentally sent the slightly altered email to the same profiles (there was +1h time difference in send time)?
Could anyone link me up or otherwise explain what’s the logic behind segmentations [especially when one wants to send it to the full list]?
I know its goal is to increase open, click and lastly conversion rate - for me this works well in theory, in practice I’m lost.
Thanks,
Jože
Best answer by KatherineB
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