Hi all,
Google and yahoo are going to make some deliverability changes. More info here https://blogs.oracle.com/marketingcloud/post/new-gmail-yahoo-deliverability-requirements
One of these changes is that a one-click unsubscribe will be needed if you send more than 5000 emails to Gmail users per campaign.
Does anyone know if this means that we will need a one-click unsubscribe on all transactional emails or only promotional emails? If transactional emails are affected, will this mean pure transactional emails like “password-reset” will need it as well?
And will a one-click unsubscribe on the bottom of the email template suffice or is the “unsubscribe” link next to the subject line needed?
Thanks