About flow filters for segment triggered flows and active on site event

Hi @Lorena Jaqueline ,

Thanks for sharing in the community and I hope all is well.

There’s no practical limit on the events that Active on Site can track in a certain time frame, but there are some other things that could be causing this lapse in tracking:

1. Browser is not identified:
   • Active on Site is only able to track browsers that have been cookied in one of these ways:
     • If someone has, at some point, clicked through a Klaviyo email to your website.
     • If someone has, at some point, subscribed/opted-in through a Klaviyo form.
     • If someone has, at some point, logged into your site and you have tracking installed.
   • If you clear your browser cache/cookies after being identified in one of these ways, Active on Site tracking will not recognize you.
      
2. Ad-blockers:
   • If you or your site visitors are using a third-party ad-blocker during testing or site visitation, it can block Active on Site from identifying your browser.
   • If you are testing this way, it’s possible that this would explain why you are only being tracked once. Some ad-blockers aren’t activated until after the first cookie-detection is triggered, meaning that subsequent events will not be tracked.
      
3. Custom Integration design:
   • Is this a custom integration? If so, it’s possible that there can be custom design features that block/deter Active on Site from identifying a cookied browser. If this is the case, it may be helpful to speak to your developer or one of our wonderful Official Partners for development help.

If you would like to create segments to send your campaign emails to in order to improve your deliverability, we would recommend creating segments of engaged profiles instead of active profiles. 

Active profiles could mean someone who has been active on your site but does not necessarily mean that the person is interested in receiving any emails. Engaged profiles, on the other hand, are the ones that are more likely to open your emails, click on your links, stay engaged and are more likely to have a positive reaction towards your emails, all of which are great for your deliverability.

To create engaged segments, you will need to create a segment like the following: 



The list "Newsletter" in this example can be replaced with any list you have as your master list. This segment definition would create a group of profiles who is in your master list AND opened or clicked on your email in the last 30 days or has been in your master list in the last 15 days to also include newer subscribers in your sends. You can play around with the number of days here if you feel like your segment is including too little or too many profiles

Let me know if that works for you or if you would like to use active on site exclusively.