Skip to main content
Solved

Adding personalization into subject lines


Forum|alt.badge.img+7
  • Active Contributor IV
  • 26 replies

I would love the ability to add personalization into my subject lines but as it stands there is an emoji button and a button to use the AI wizard but no “add personalization” button.
 

  You can add personalization but it means going into the email editor creating a text block adding the personalization there Cutting it, deleting the block and pasting it back into the subject line and that creates a lot of opportunities for human error.

Does anyone else use personalization in subject / preview text and what workarounds are you using?

Best answer by stam_marko

I personally use the Template tags and variable syntax reference page with the Command+F or Control+F to find what I’m looking for.

Hope that helps, please let me know otherwise :)

View original
Did this topic or the replies in the thread help you find an answer to your question?

8 replies

stam_marko
Expert Problem Solver II
Forum|alt.badge.img+13
  • Expert Problem Solver II
  • 63 replies
  • Answer
  • July 18, 2023

I personally use the Template tags and variable syntax reference page with the Command+F or Control+F to find what I’m looking for.

Hope that helps, please let me know otherwise :)


Forum|alt.badge.img+7
  • Author
  • Active Contributor IV
  • 26 replies
  • July 18, 2023

Thanks @stam_marko I have not used that page before and its a good thing to have bookmarked, but it does still require a secondary source to copy and paste from - I have made my own little Notepad of the common fields I reference with the “Default” text already filled in.

I do think a simple button though would be helpful like in the email editor itself (and like many other EDS have)

 

 


stam_marko
Expert Problem Solver II
Forum|alt.badge.img+13
  • Expert Problem Solver II
  • 63 replies
  • July 19, 2023

That’s true! I rarely use any other tag than first_name in subject lines to be honest, but I could certainly improve that moving forward.

Enjoy,
:)


David To
Klaviyo Employee
Forum|alt.badge.img+60
  • Klaviyo Employee
  • 2456 replies
  • July 19, 2023

Hey @dgibbs and @stam_marko,

Really loving this discussion and suggestion of including an easier way to reference your variable tags for subject lines. I’ll route this feedback upwards to our product team to explore further! 

If you were looking to input a custom profile property to the email, I would also just keep in mind that the variable format would always be the same. I.E. {{ person|lookup:'CUSTOM PROFILE PROPERTY' }}

This way, so long as you know (or have an example profile pulled up) you can manually type out the variable - or just keep that format saved in your notepad. I actually do the same thing 😁

David

 


ebusiness pros
Partner - Silver
Forum|alt.badge.img+26

Thanks for sending this to the product team @David To! I’m in agreement the subject line field could benefit from having a more direct manner of selecting pre-formatting personalization variable tags. It would be even better if the AI subject line generator was tied into that so it could automatically add more personal data to subject lines. 

 

Gabrielle 


Mike-H
Problem Solver I
Forum|alt.badge.img+9
  • Problem Solver I
  • 16 replies
  • October 31, 2024

Hi all,

yesterday in a Abandoned cart flow for a client, I created A/B test for one of the three emails in the flow and added personalization to one of the email subject lines. I wanted to do that for the first email in the flow but kept getting error in the subject line when I added the personalization. 
 

is there a limitation to personalization when you’re doing A/B testing in the same flow? 


Mike-H
Problem Solver I
Forum|alt.badge.img+9
  • Problem Solver I
  • 16 replies
  • October 31, 2024

Um, never mind my prev. comment. I used this {{ first_name|default:'there' }}
in the subject line and there’s no issues today. 🤷‍♂️


ali786
Expert Problem Solver I
Forum|alt.badge.img+10
  • Expert Problem Solver I
  • 78 replies
  • November 1, 2024
Mike-H wrote:

Um, never mind my prev. comment. I used this {{ first_name|default:'there' }}
in the subject line and there’s no issues today. 🤷‍♂️

awesome Mike. Let us know if you have any query.