I would love the ability to add personalization into my subject lines but as it stands there is an emoji button and a button to use the AI wizard but no “add personalization” button.
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You can add personalization but it means going into the email editor creating a text block adding the personalization there Cutting it, deleting the block and pasting it back into the subject line and that creates a lot of opportunities for human error.
Does anyone else use personalization in subject / preview text and what workarounds are you using?