Hello ​@Justincrichard 

You are correct; UTM parameters can only track interactions from the point they are set up and applied to campaigns. For historical data on past campaigns, you would need to rely on analytics tools like Google Analytics, your email platform's reporting, or Shopify analytics (if applicable). These tools may provide insights based on existing tracking methods already in place.

If retrieving this data seems complex, feel free to reach out for tailored implementation support.

Hi ​@Justincrichard, 

Yes, you're correct. UTM parameters only track future interactions from the point they are added. They won’t apply to past campaigns or orders placed before the UTM setup.

To track past campaigns:

1. Klaviyo Campaign Reports: Review performance metrics (opens, clicks, revenue) for past campaigns.
2. Placed Order Events: Query Placed Order data in Klaviyo to find order details, if any campaign info was tracked.
3. Shopify Analytics: Use Shopify’s analytics to track sales linked to specific campaigns (if tracked with unique codes or links).

For future campaigns, UTM parameters will track customer interactions and conversions moving forward.

Hope you find this helpful?

You are free to reach out for further doubt.

Best Regards,

Peace.

Hi ​@Justincrichard 

Thank you for posting in the Community!

You are correct in your understanding. Setting up UTM parameters for a campaign only applies to future interactions and campaigns. Here’s a breakdown:

Key points:

1. Setting UTM parameters retroactively:

   • Adding UTM parameters to a campaign link today does not retroactively apply those parameters to links in past campaigns. UTM tracking is tied to the actual URL in the email sent out. Once the email is sent, the link cannot be modified.
   • Orders or clicks that occurred before you set the UTM parameters will not be tracked retroactively.

2. Tracking future campaigns:

   • Once UTM parameters are added to the URLs in your campaigns, they will track opens, clicks, and conversions for future interactions.

How to access data for past campaigns:

Unfortunately, there’s no direct way to retroactively add UTMs to past campaigns. However, you can acquire data on past campaigns through alternative methods:

1. The analytics tab:

   • Use Klaviyo's Campaign Performance Dashboard to view metrics like opens, clicks, and conversions for emails that have already been sent. While these won’t include UTM-specific data, Klaviyo tracks orders and revenue attributed to each campaign.

2. Google Analytics data:

   • If the original links in your emails directed users to pages tracked by Google Analytics, you may already have some insight based on referral sources or landing pages. Check Google Analytics for traffic spikes around the time the email was sent and correlate it to the campaign content.

3. Manual tagging:

   • If you included unique identifiers in your past email links (even without full UTM parameters), you might be able to search for those patterns in Google Analytics or your e-commerce platform.

Hope that helps or else let me know! :-) 

Christian Nørbjerg Enger
Partner & CPO
Web: Segmento.dk
LinkedIn: @christianfromsegmento
Voldbjergvej 22b, 8240 Risskov