Can I use a Flow email's Additional Filters for multiple languages?

Question

Hi,I am in the process of merging some Klaviyo accounts where I will then have multiple languages in one account due to merging Shopify stores. I am now trying to find out how I can make sure that customers in specific countries receive emails in specific languages.For example, I will have one Klaviyo account which will have 3x different languages available. Rather than setting up 3x different Welcome Flows, would it be possible to use 3x email cards for the same email, each in their own language, and use the Additional Filters to send specific email cards to specific people. I feel like this would be much “cleaner” for us than using conditional splits which we already use a lot of the time in our Flows for other things.

alex.hong · Accepted Answer

Hi there @BMBecky,Thanks for sharing with the Community.To start, I would recommend reading through our Help Center doc regarding customizing content based on language.it may be best sometimes to create separateKlaviyo accounts each connected to a different language site. Your Klaviyo credentials is designed to support multi-account access. That means you can use one set of login credentials to access multiple Klaviyo accounts as explained in theAbout Multi-Account User PrivilegesHelp Center article.Furthermore, if you do decide to use a single Klaviyo account to juggle multiple language support, the organization aspect will relyheavily on how you have separated out your multiple language speakers. For this, I would strongly suggest using a signup form in order to track and differential your customer’s language preferences. In addition, you’ll also want to create email templates which contain the same information, but in separate languages. One thing that can help save time in this process is the use of Saved Blocks.I’ve included some resources below to further help you understand some of these suggestions:Guide to Creating a Signup FormGuide to the Signup Form BuilderCreate and Manage Saved BlocksHow to Create a Base TemplateHope that helps,Alex

Anonymous · Answer

Hi Alex,Thanks for getting back to me.We’re actually moving from having separate language accounts and merging them into one account - the reason for this is that they will no longer have their own Shopify stores, so I don’t understand how we’d be able to continue to keep them separately if they use the same store domain - especially when it comes to our active profile count which in my head would mean it would be duplicated across the three Klaviyo accounts.In addition to that, we want to continue to be able to report on our different markets separately, and using dynamic blocks to show to customers in specific countries wouldn’t allow us to achieve that level of reporting detail (as far as I am aware).On your point about gathering language preference - we email customers in specific languages based on their location, rather than based on their language preference and we therefore gather their country at sign-up instead.Any advice on the multi-accounts and whether it is still possible as so far we’ve been told it’s not with only one Shopify Store domain for all three countries/languages?Alternatively, is my first idea of using the Email Card additional filters the best option for us instead of building out three separate flows for every language?

Can I use a Flow email's Additional Filters for multiple languages?

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