How can I automatically pull an order number and product title to make them variable tags for use in a personalized email?

Hi @dbogdan1960 and welcome to the Klaviyo community.

First of you can do a lot with the data that is coming from the ecommerce platforms. The easiest way to see which information is getting pushed is to start a flow based on the placed order event and open up an email editor and click the preview button. Now on the rightside you should be able to browse through all the data that's available to use in the emails you create. If you click on any of the lines it will give you the variable.

For single variables this is rather straightforward, you click and then use that variable in your email. 

E.g. For Shopify (not sure if you're using that) I just pulled the variable for order number.
{{ event.extra.order_number|default:'' }}

Things become more advanced if you need to work with data that is in a “list”. Let's say you place an order with 3 products. Product 0, Product 1 and Product 2.

Normally you'd want to display the name of each product and for all products in that “list”. For this you need to loop over the data and use the content repeat function. If you use the previous method (for single value) it won't work because each order contains unkown amount of products and specifying them one by one is either going to not show all or have empty spots in your email.

Now for your specific flow there are a couple of things to check.
For example, are people able to buy or buying multiple products at the same time? If so you need to think about how to go about the “title of the product they ordered” since this can be any number of products. If you already know which product it is you could also just write the name of the product there if not you will need to use some if/else functionality to only show that one name. If it's always the same name I would just keep it static and type the name of the product unless you have multiple versions of it. But then also the question is, what happens if they buy multiple different products, will you put them all in the same first sentence?

Below are some recommended read about these (somewhat advanced) options.

Show / Hide

• https://help.klaviyo.com/hc/en-us/articles/115005083467-Repeating-a-Block-Based-on-Dynamic-Data
• https://help.klaviyo.com/hc/en-us/articles/4408802597659-How-to-Build-Dynamic-Blocks-in-a-Flow-Email-new-editor-
• https://help.klaviyo.com/hc/en-us/articles/360032871031-How-to-Build-Dynamic-Blocks-in-a-Flow-Email

If / else

• https://help.klaviyo.com/hc/en-us/articles/7655926841499-Conditional-logic-reference-for-templates
• https://help.klaviyo.com/hc/en-us/articles/4408802648731-Template-tags-and-variable-syntax-reference
• https://developers.klaviyo.com/en/docs/use_conditionals_in_messages

I hope this helps!

Omar Lovert // Polaris Growth // Klaviyo Master Platinum Partner

We help with e-commerce growth through CRO, Klaviyo and CVO