How Granular and Specific are your Flows?

We run an Ecommerce store with more than 150 brands. In an ideal world we could send relevant branded emails for those who have purchased or viewed a specific brand. I would expect this would have best metrics, highest opens, clicks and conversions… However this would be a lot of work. Is there a way to leverage new dynamic features to populate such flows eg if segment = Prada then show dynamic product group = newest_prada and also to insert segment name = Prada and insert Prada graphic?

Your thoughts would be appreciated.

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Hey @SeanMcC

Thank you so much for asking about using product feeds to personalize your flow emails.

There are a few different ways you can set up your product feeds to make the recommendations you are looking for. While it does take some preparation to create the feeds, once they are complete you can use dynamic tags in your emails to pull in the appropriate product for your customers. Check out this other community post on the updated product feed experience:

Hope this helps!

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