My client is based in Europe, they ship mainly to the US
As a result their shipping costs are quite high (~$30). To combat this they have a flat shipping rate, so you can add more items for the same shipping price.
They experience a large number of abandoned checkouts. Presumably because the customer discovers the price after entering their shopping details and deciding not to purchase.
I'm looking for some advice for
1) Desiging a process to collect data about why the customers abandon (any tools, implementation advice etc.)
2) How you would go about combating this high abandonment rate, via the abandoned checkout flow or otherwise, in the most profitable manner?
Thanks in advance!