Hello Everyone,

I often create campaigns by cloning a previous one and then modifying the content for the new campaign. That is what I did today, and then when I got to the screen to do the Subject Line, etc,  I decided to choose A/B Testing based on Personalization in the Subject Line.

I then edited the content of the campaign and sent it. But it turns out that not only was A/B testing done on personalization in the subject line, but half of the subscribers (the ones who’s subject line were not personalized, received the content of the previous campaign while the ones whos email was personalized in the Subject line, received the new campaign contents.

How did this occur when I only wanted A/B testing on personalization in the Subject Line?

And how best to deal with this as half the subscribers received an email with old content and incorrect special offers that no longer exist?

EDIT/ADDITION: I now see what happened. But to be honest, I can also see how why I made the mistake. When I clicked through to edit the content, there are two options: “Test Content” or “Test Send Time.”

I assumed that “Test Content,” because I had already selected Personalization in the previous screen, needed to be checked and then I did not realize there were also two Content emails (if I am explaining this properly) that were A and B. I did not notice for whatever reason, or understand that in addition to the Subject Line, I now also had an option to create complete different content for the new campaign.

In reality, all I wanted to do was send out the same campaign to all, but with the Subject Line being the only thing involved in A/B testing.

But what is the best way now, to resend (and apologize) to those who received the wrong campaign content?