Background
I am working with an e-commerce wallpaper brand.
The business offers customers to purchase samples of each wallpaper at a small cost to ‘try before they buy’.
I am hoping to create a flow that will target these customers, highlight the samples they purchased and nudge them to purchase the full wallpaper roll if they are ready to do so.
I am able to pull the sample products that they have purchased into the email in a product grid but this, as you expect links the customer to the sample product on the website rather than the full roll product.
I understand that the sample product page can be designed in such as way to aid this customer journey but I feel like this is an unnecessary step causing friction that could be avoided.
Findings so far
- Speaking to Klaviyo support and Shopify support, I have been informed that I am only able to reference the product event data within the flow which does not include any of the additional Shopify metafields that may have been able to carry this information.
- It looks like there may be a workaround using link redirection. We could possibly add javascript to the shopify theme header that would reformat/ redirect the link URL. E.g business.com/products/sample-of-productX into business.com/products/productX (Removing ‘sample-of-’)
It feels like there must be a better solution to this problem to allow for effective product cross-promotion with Klaviyo - Am i missing something?
I would be very grateful for an ideas please