Hi @alexandracrm_ ,

Welcome to the Community! 

While I am not aware of a way to adjust the text formatting from “First Name, we asked our customers...” to “We asked our customers...” in the absence of a First Name property, I might have a few solutions to get the same result:

Simple fix:
Since we cannot differentiate punctuation and capitalization in the absence of a First Name field in the personalization tag, you can restructure your subject line to not be impacted by these changes in the absence of a First Name. For example:

We asked {{ first_name|default:'our customers' }}...

It will show either as:

We asked our customers…

or

We asked Ashley…

You also have the option to remove the default value, like this:

We asked {{ first_name }}...

Then, those who don’t have a First Name would see it as:
We asked ….

As you can see, this can be a little limiting but it would be a quick fix that is easy for you to implement. 


Creative fix:
1. Create two segments for your desired recipients, one where “First Name » is set” and another where “First Name » Is not set” Like the below:

This will give you two groups of users: One where they have a First Name in your database, and another where they do not have a First Name. 

2. Clone your desired campaign so you have two copies of the same template. 

3. In the first copy of your Campaign, assign this version with the subject line “First Name, we asked our customers...”  to the “First Name is set” segment

4. In the second copy of your Campaign, assign this version with the subject line “We asked our customers...”  to the “First Name is not set” segment

5. If there are specific segments you would like to send this campaign to, you can alternatively add the inverse segment for each Campaign to the “Don’t send to” section in the Campaign setup tab. For example, you would make sure that anyone in the “First Name is not set” segment does not receive the Campaign that uses the personalized subject line. 
 

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Hope this helps! 

-- Ashley Ismailovski