Hi @Kenedy,

Thank you for sharing your query in the community.

It sounds like you're on the right track with your welcome series! The difference between using "Has placed orders ZERO times" and "Has placed orders once over all time" is subtle but important.

Your Current Approach

• Condition: Has placed orders ZERO times: This will trigger the second email only for customers who have never placed any order since they joined your list. It’s a stricter condition and ensures you’re only targeting brand-new subscribers.

Klaviyo's Template Approach

• Condition: Has placed orders once over all time: This can be a bit broader. If a customer has placed an order at any point (even before joining the flow), they’ll get filtered out from that email. The "No" branch then sends the second email only to those who haven't placed any order.

Recommendation

If your goal is to specifically target new subscribers who have yet to make a purchase, your current approach makes sense. However, if you want to include customers who may have made a purchase before subscribing but haven't purchased again, you might consider Klaviyo's approach.

Hope this helps!