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How do you retroactively send a welcome series to a list?

  • 18 May 2021
  • 4 replies
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Hi!

I am getting ready for the official launch of my company/website and my site has been password protected as I build out my site and set up Klaviyo. On the password page, I have a newsletter sign up and I have had some customers sign up . I am starting my email list from scratch, so these are my first emails ~30 email addresses.

I have set up a Welcome Series and it is good to go live. When I set this as live, will this automatically send to the 30 customers that have already subscribed (I assume no because the sign up needs to trigger the flow)? If not, is there an easy way for me to manually send my welcome series to this list of 30 customers that have already subscribed? Or, do I have to copy the welcome series into a campaign and send to these 30 existing customers?

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Best answer by Manny Singh 18 May 2021, 04:36

Congrats on the upcoming launch of your site!

You can use the back-populate feature to make sure those 30 subscribers go through welcome flow.  You’ll want to use the “Schedule Relative to When You Back-Populate” option.

Here’s a link with more information:

https://help.klaviyo.com/hc/en-us/articles/115002779231-Back-Populate-a-Flow#schedule-relative-to-when-you-back-populate5

 

In addition to the welcome flow, if you haven’t already, at minimum have an abandoned cart flow as well. 

Would you be okay sharing your site url? Would love to see your new store!

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4 replies

Userlevel 5
Badge +5

Congrats on the upcoming launch of your site!

You can use the back-populate feature to make sure those 30 subscribers go through welcome flow.  You’ll want to use the “Schedule Relative to When You Back-Populate” option.

Here’s a link with more information:

https://help.klaviyo.com/hc/en-us/articles/115002779231-Back-Populate-a-Flow#schedule-relative-to-when-you-back-populate5

 

In addition to the welcome flow, if you haven’t already, at minimum have an abandoned cart flow as well. 

Would you be okay sharing your site url? Would love to see your new store!

Userlevel 6
Badge +4

Hey @WillardRD,

Congratulations on the new site! 

Building off of the great suggestion @Manny Singh  had already mentioned, your original assumption is correct! Switching your emails from either Draft or Manual to Live will not automatically send your emails to those contacts who were already subscribers of the list triggering your welcome series flow. Flows will only begin queuing up users and serving to them since they have been turned Live. You can learn more about how contacts move through a flow through the How Contacts Move through a Flow article.

The suggestion that Manny had mentioned of utilizing the backpopulate function to retroactively serve your flow emails to customers who may have been qualified for the flow prior to the flow being switched Live would be the best recommended solution in this case.

-David

 

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Hi @david.to and @Manny Singh !

 

Thank you both so much! This is a huge help. My website is www.willardrd.com ! It will be going live in the next few weeks :) I have set up the abandoned cart flow as well, and will likely get a few other flows set up.

 

Thanks a bunch!

Lucy

Userlevel 5
Badge +5

Fantastic! I’ve signed up for the launch :)  Love the colors and imagery on the opening soon page.  One thing to watch out for if you’re keeping the logo and background color is to increase the contrast between the two (for visually impaired site visitors)

 

 

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