Is it possible to get more detail on Open rate versus Click rate in a Campaign? I would like ensure my assumption of the metric aligns with the Klayvio intended funtionality.
Best answer by elisegaines
Click rate: the percentage of people who clicked a link in your message out of the people received it.
Open rate: the rate at which your customers open your emails (the number of individuals opening your email divided by the number of recipients).
I hope this helps!