I was wondering:
when a costumer goes through a flow, does he need to qualify for flow filters before every email he gets from the flow or just to enter the flow?
So for example for a winback flow, do I need to add a ‘did not buy since starting this flow’ filter before every email?
Best answer by DavidSandel
The flow filters are checked before each email is sent so you’d just need the “purchased 0 times since starting this flow” at the beginning and that takes care of the rest.