How can I leverage browsing data to create high-converting browse abandonment emails?
Behavior-Based Emails
Best answer by emma.owens
Hi
It sounds like you are looking to build out a browse abandonment flow that utilizes data within the emails so that customers are more likely to convert. Browse abandonment flows are triggered by the Viewed Product metric - this metric includes event data (product name, image URL, price, etc.). This allows you to create a dynamic block within your email that includes the specific product information depending on which item the customer viewed. Typically, these emails will also include an incentive or CTA encouraging the customer to proceed with purchasing that item. We also have a pre-built browse abandonment flow template that already includes a dynamic product block and CTA button.
Here are some resources that will be helpful to reference as your building out and optimizing your browse abandonment flow:
- 5 browse abandonment email examples and expert tips to help you turn window shoppers into buyers
- Anatomy of a flow: Browse abandonment
- How to create a browse abandonment flow
If you have any additional questions, please don’t hesitate to follow up on this thread or submit a ticket with our Support Team.
Hope this helps!
Emma
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