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How to change link text color on NEW email template

  • 6 November 2021
  • 41 replies
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Hi friends!
I assume this would be an easy answer but I can’t seem to figure it out. With the old/previous “editing templates”, I had no issues changing the Link Text details however using the new/updating editing template, looks what's happening.

New template link color #C88755
email campaign test run: shows blue link text color when I want #c88755



As you can see I'd like to change Link Text color to #c88755 however, when I test out a campaign and view this in preview, it’s blue! How come? Thanks in advance 🍃 

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Best answer by David To 5 April 2022, 22:34

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41 replies

Userlevel 2
Badge +7

@Drazdauskas - there has not been a hardcoded fix to the (“solved”) issue.

What you can do is (manually - to each template/universal content block) is change the default Unsubscribe and View Online to {% web_view_link %} and {% unsubscribe_link %} then you can add HTML parameters around it that will stick - like link text and color.

For example:
<span style="font-weight: 400;"><a href="{% unsubscribe_link %}" style="color: #999999; font-weight: 400;">Unsubscribe</a></span>.

 

See its really simple and not a giant design flaw effecting 100% of klaviyo users….

Badge +2

Was this fixed - as I’m having this issue??

Userlevel 2
Badge +7

Hi everyone, I've been having this same issue for months and tried every code change and ended up with things looking fine in editor then spitting out HTML into the preview:
 

The default link color is a grey and invisible for our unsubscribe and web view links.

I finally found this page and changed the default {% web_view %} that the “Add Personalization” button creates to the suggested {% web_view_link %} as posted above and it is now working - but that was a lot of headache to discover and edit the code the system spits out.

After over a year of this thread’s existence…. PLEASE just update the default personalization button to spit out a functional code string so literally 100% of Klaviyo customers don’t need to fumble around your support pages to hopefully find this thread! 

Having an invisible unsubscribe and view online link is not okay!

Thanks :)

Userlevel 2
Badge +7

Hi, I am having a similar issue form the other side - our links are defaulting to a grey nearly invisible color and I cannot seem to edit them no matter what I try - please help!

Tried making the text bright red just to test
 

Link still doesn’t come through - tried editing it in the code and it looked like it was working
 

I really don’t get it, the same issue was happening with the unsubscribe link but this code snippet fixed it in the footer, maybe because this is a dynamic link Klaviyo is struggling to let me style it?

 

Please help :)

Userlevel 5
Badge +12

Hi @David To,

I'm fully agree with you, but sometimes because they are default they are invisible and to stand them out I want to change the color using workaround every time is not so smooth solution :)

Userlevel 7
Badge +60

Hey @Jakub,

At present, I’m not aware of any system options to adjust those specific hyperlink colors.

Although an !important tag is often used to make it so the style of an object cannot be overridden, inbox providers won’t always adhere to this. This is to make it so that these sensitive links/hyperlinks stand out as as a measure of spam prevention - making it easier for users to unsubscribe or manage their preference. 

Using these workarounds is great to have these important hyperlinks align with your brand design, but in practice may not be the best. 

In my opinion, I rather have a highly visible unsubscribe or manage preference link that’s easily identifiable. Else, the next option for users when they don’t see these options is to mark your email as spam. Or, they’ll simply ignore and delete the email going forward without interacting with any of your future email outreaches. In either cases, this would impact your overall sending reputation. I’ve definitely caught myself doing both before. 

I hope this clarifies some things!

David

Userlevel 5
Badge +12

Will there be any system option to adjust not this workaround. Again as i was recommend some time ago if there will be color option with !important value in editor would be great 🙏

Userlevel 5
Badge +12
<span>{% unsubscribe '<span style="color: #000000;"><u style="text-decoration-color: #000000;">Unsubscribe</u></span>' %}</span>

 

This just saved my life this morning. Thank you!

This really helped :)

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<span>{% unsubscribe '<span style="color: #000000;"><u style="text-decoration-color: #000000;">Unsubscribe</u></span>' %}</span>

 

This just saved my life this morning. Thank you!

Badge +3

thanks - will give it go

Userlevel 7
Badge +60

Hey @gmc,

This isn’t so much a bug but rather a function of many inbox providers. In case you may have missed my comment prior:

Hey @WhlM and @MBrown,

As you may have noticed, the provided workaround for hyperlinks by overriding the CSS typically wouldn’t work for email addresses. Unlike hyperlinks, Gmail and some other inbox providers will actually automatically see email addresses, telephone numbers, and sometimes street addresses as “functions” to launch a compatible app or software. Because of this, inbox providers will typically have much stricter CSS weight to them that would oftentimes not allow you to override them. 

David

Since you’re surfacing an email address in your email - regardless of the method such as referencing an event variable - inbox providers will still attempt to launch a compatible app from these entries. 

I would also suggest taking a look at @WhlM’s comment above where they provide a great workaround to convert the email into a link by wrapping it in an <a href> and then overriding the color. An example of the code they used is: <a href="{{ email }}" style="color: #ffffff !important;">{{ email }}</a>

David

Badge +3

Does this bug extend to metric variables as well? In those cases the info (email or phone number) cannot be stylized, but are still blue in gmail.
The styles are set to a color and the variable is enclosed in a span tag

For example
If “{{ event.person.email }}” returns “name@domain.com” the email will be blue
Email: name@domain.com

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Hello,

I’m having the same issue so fixed it with the code above for the Manage Preferences and Unsubscribe link but how do I fix for an ‘email’ link (example below)? Could someone pls supply the source code to change this from blue to the colour of my choice (this goes blue when I send the email)?



 

I am having this same issue! I am attempting to put an email address in the body of the email, but I do not want this to turn into a blue link. I added <span style="color:#ffffff;"> to the code, in the text block where this is included, but it is still showing as a blue link when I send the preview email in both outlook and gmail. Should I be putting this in a different spot in the code? Does the email address or link need to be wrapped in a specific code? 

Hello,

I ended up fixing this by making the email into a link and it has stayed the colour I wanted (white) even in gmail. See below. 

<a href="{{ email }}" style="color: #ffffff !important;">{{ email }}</a>
 

Userlevel 7
Badge +60

Hey @WhlM and @MBrown,

As you may have noticed, the provided workaround for hyperlinks by overriding the CSS typically wouldn’t work for email addresses. Unlike hyperlinks, Gmail and some other inbox providers will actually automatically see email addresses, telephone numbers, and sometimes street addresses as “functions” to launch a compatible app or software. Because of this, inbox providers will typically have much stricter CSS weight to them that would oftentimes not allow you to override them. 

David

Badge +1

Hello,

I’m having the same issue so fixed it with the code above for the Manage Preferences and Unsubscribe link but how do I fix for an ‘email’ link (example below)? Could someone pls supply the source code to change this from blue to the colour of my choice (this goes blue when I send the email)?



 

I am having this same issue! I am attempting to put an email address in the body of the email, but I do not want this to turn into a blue link. I added <span style="color:#ffffff;"> to the code, in the text block where this is included, but it is still showing as a blue link when I send the preview email in both outlook and gmail. Should I be putting this in a different spot in the code? Does the email address or link need to be wrapped in a specific code? 

Badge

Hello,

I’m having the same issue so fixed it with the code above for the Manage Preferences and Unsubscribe link but how do I fix for an ‘email’ link (example below)? Could someone pls supply the source code to change this from blue to the colour of my choice (this goes blue when I send the email)?



 

Badge +1

Hi ! 
I still have this strange behavior on gmail… I also tried the fix with the # but it didn’t change anyhting… Do you have any update? 
Thanks, 

Badge +1
<span>{% unsubscribe '<span style="color: #000000;"><u style="text-decoration-color: #000000;">Unsubscribe</u></span>' %}</span>

 

Userlevel 4
Badge +9

OH! Duh! Thank you once again @David To !

Userlevel 7
Badge +60

Hey @wernstrom,

So close! Looks like you’re actually using the default manage preference variable as opposed to one that generates a link. Instead of using {% manage_preferences %}, you’ll want to use {% manage_preferences_link %} to create this hyperlink experience. More details on using different forms of the variable tags can be found in the Guide to Template Tags and Variable Syntax Help Center article.

Awesome to hear you’re heading in the right direction! 

David

Userlevel 4
Badge +9

I feel like even with my poor html skills something is buggy. 

@David To here’s an example, as far as I can tell, both tags are the same. One is for managing preferences, one is for unsubscribing:

<p>Update your email preferences:<a href="{% manage_preferences %}" style="color: #F5A623 !important;">Manage Preferences</a></p>

<p>Don't want to receive any marketing emails?<a href="{% unsubscribe_link %}" style="color: #F5A623 !important;">Unsubscribe</a></p>

Both display fine in Klaviyo, except this time, when I send a preview to gmail, the unsub displays the correct color while the preference one is like this:

Am I missing something, or is something wrong?

Thanks!

Userlevel 4
Badge +9

Hi @David To I haven’t had any luck implementing this solution, could you please provide a bit of extra context?

My previously working block contained:

<p style="text-align: center;"><span style="font-size:14px;"><span style="color:#d4d4d4;">Update&nbsp;your email&nbsp;preferences:</span> <strong><span style="color:#F5A623;">{% manage_preferences %}</span></strong>.</span></p>

<p style="text-align: center;"><span style="font-size: 14px;"><span style="color:#d4d4d4;">No longer want to receive any marketing emails?</span> <span style="color:#F5A623;"><strong>{% unsubscribe %}.</strong></span></span></p>

<p style="text-align: center;"><span style="color:#FFFFFF;"><span style="font-size:14px;">{{ organization.name }} {{ organization.full_address }}.&nbsp;</span></span></p>

I’m not super familiar with html… is this how the the <a href> tag is supposed to be added? because this doesn’t seem to work and I’m sure I’m probably missing something:

<p style="text-align: center;"><span style="font-size: 14px;"><span style="color:#d4d4d4;">No longer want to receive any marketing emails? </span><a href="{% unsubscribe %}" style="color: #F5A623 !important;">Unsubscribe</a> </span></p>

Thanks!

Userlevel 4
Badge +9

Hi @David To , thanks for your reply. Yes, I’m testing in gmail, however, up until extremely recently this has not been an issue, so I would tend to think that gmail isn’t the problem (or at least it wasn’t until now). Will give your workaround a try. Thanks!

Userlevel 7
Badge +60

Hey @Kathleen and @wernstrom,

Are either of you by chance testing this through a Gmail inbox provider? Although Gmail is most prominent for this, a variety of inbox providers will override the styling when it comes to an unsubscribe or manage preference link as Litmus explains in both their Frustrated by Blue Links in Email? Conquer Them for Good and How to Fix Gmail Blue Links for an Email Dream Come True blog articles. 

You can typically combat this by using a tag to provide only the URL for your unsubscribe link and wrapping it within <a href></a> tags similar to what is mentioned in the How to Add an Unsubscribe Link to Klaviyo Emails Help Center article. For example, if I wanted to force the unsubscribe link to display as black I can use <a href ="{% unsubscribe_link %}" style="color: #000000 !important;">Unsubscribe</a>

David

Userlevel 4
Badge +9

Hey Community members,

I know it wasn’t that long ago that I posted, but wanted to share that our Product Team did recently release a fix to resolve this behavior of links always turning blue despite what their styling was set as.

I also just want to thank everyone’s patience as our team worked towards implementing a solution for this bug.

Have a great day!

David 

 

Hi @David To

I’m experiencing this exact same problem now in the OLD editor. No code edits, saved and returned to templates etc. If you have any insight that would be great.

Thanks!

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