Getting Started with Klaviyo

Learn how to set your account up for long-term success, and beginner owned marketing strategies.

  • 11 Topics
  • 68 Replies

New Getting Started with Klaviyo!

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How to Organically Grow Your List from Nothing

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Julie Hayes
Julie Hayes
started this topic

Signup Form Best Practices

When editing your forms in Klaviyo, you’ll find several customization options for display and targeting located within the Behaviors tab:Dis...
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11 Topics

Akers Digital
Partner - Silver
Akers DigitalChampion & Partner
published in Getting Started with Klaviyo

How to Organically Grow Your List from Nothing

Hi Community!  I’ve recently taken on a few new clients and have been focused on growing their lists with limited starting resources, so I just wanted to share some of my tried and true tactics to help boost that growth spurt! Let’s dive in.  Opt-in Opportunities First and foremost, I always tell customers to start at the bottom of the sales funnel and work their way up. This holds true for ads, websites, and even email. For email, I would encourage new clients to make sure they are giving customers every opportunity to opt in. This includes opt-ins during checkout, back-in-stock notifications, and SMS. In my experience, I personally think collecting SMS opt-in right away is a good thing, even if you're not planning on using SMS in the immediate future. SMS requires some more legal hoops to jump through so it takes a little longer to collect those opt-ins, which means if you want to see growth, you’ve got to get started now! Keep Them Hooked Besides Opt-in opportunities, you should uti

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Contributor I
1 month ago
carluccigillian
Klaviyo Employee
carluccigillianKlaviyo Employee
posted in Getting Started with Klaviyo

Recap discussion: Getting Started with Klaviyo

Thanks for joining Getting started with Klaviyo!Here is a recording for your review: Here are our favorite resources to help you get up and running with Klaviyo:Useful Integrations for Ecommerce Businesses Guide to Creating a Signup Form Getting Started with Flows Understanding the Differences Between Segments and Lists  About Custom Reports in Klaviyo  Klaviyo Product Certification  Klaviyo SMS Strategy Certification  How to migrate from another service provider to Klaviyo All Klaviyo integrations  Getting started with onsite tracking Getting started with segments Guide to email template editor Getting started with reportingWe’d love to know what you’re going to do next. Please drop an update in the comment section below. We hope to see you at another training. Happy Sending! Best,Gillian 

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Contributor I
4 months ago
stephen.trumble
Community Manager
stephen.trumbleCommunity Manager
published in Getting Started with Klaviyo

New Getting Started with Klaviyo!

New to Klaviyo? Need a resource to get you up to speed? Look no further than our on-demand course: Getting started with Klaviyo.  You’ll learn how to set your account up for long-term success, and beginner owned marketing strategies. More specifically, you will walk through 6 main topics: Orientation: a walkthrough of what Klaviyo entails. Integration: how and why to integrate their ecommerce store. Audiences: list growth strategies and the difference between lists and segments. Campaigns: what a campaign is and how to build one. Flows: what a flow is, and the 3 key flows to set live. Next steps: where to go and what to do next as a new user. Register today, learn at your own pace, and set your account up for long-term success! Learn more here

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stephen.trumble
Community Manager
5 months ago
shoshana.antunes
Klaviyo Employee
shoshana.antunesKlaviyo Employee
published in Getting Started with Klaviyo

How often do segments update?F.A.Q.

Segmentation is one of the most powerful tools in Klaviyo! Segments update automatically and immediately.Once you create a segment, it will pull in customers that meet the definitions you set from anywhere in your Klaviyo account – this is why it’s important to confine a segment to a specific list if you’re using it for campaign targeting. Otherwise, you risk sending to people who have not opted in to receive your marketing messages!There are two exceptions to be aware of when discussing how often segments update: Segments that rely on relative time conditions, which are only true after a certain period of time (i.e. purchased from an email at least 5 days ago) - these types of segments update every 24 hours instead of real-time. Segments that rely on all “negative” conditions (i.e. everyone that is not in several specified lists) - these types of segments may update with a slight delay. If you’re new to segmentation and want to learn more, check out our guide!

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Dov
8 months ago
stephen.trumble
Community Manager
stephen.trumbleCommunity Manager
published in Getting Started with Klaviyo

Friday FAQ: what are some helpful tips and tricks for campaign design?

 🎙️ This week’s Friday FAQ: what are some helpful tips and tricks for campaign design? 🎙️Join @Taylor Tarpley  and learn how to optimize your campaign emails to match your unique branding and drive conversions.  

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Taylor Tarpley
Community Manager
1 year ago
Julie Hayes
Julie HayesKlaviyo Alum
published in Getting Started with Klaviyo

Welcome Series Setup and Best PracticesTutorial

What Is a Welcome Series Flow and Why Use One?A welcome series is a sequence of emails sent directly after someone signs up to hear from your brand. This is a critical moment in the customer lifecycle because it's your opportunity to introduce new, interested prospects to your business and product offering. With a welcome series, you should strike while the iron is hot and capitalize on this display of interest.A welcome series is crucial email automation, and Klaviyo provides a pre-built welcome series out-of-the-box. You will find a standard welcome series listed in the Flows tab of your account. If you want a more advanced welcome flow, you can browse different ideas in our Flow Library.How Does a Welcome Series Flow Work?Unlike many other recommended flows, a welcome series is a list-triggered flow. Whichever list you choose should be the list that new subscribers are added to when they sign up. There are four key ways that new contacts can be added to a list to trigger a welcome s

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Contributor I
1 year ago
Julie Hayes
Julie HayesKlaviyo Alum
published in Getting Started with Klaviyo

Signup Form Best PracticesTutorial

When editing your forms in Klaviyo, you’ll find several customization options for display and targeting located within the Behaviors tab:Display Timing: Setting a loading or scrolling delay creates a better experience for your visitors that’s both less intrusive and disruptive. Exit intent forms in particular have been shown to perform really well for this reason, and combining this behavior with a delay will ensure that your messaging reaches those visitors who have spent a decent amount of time on your site just before they go to leave. Display Frequency: It’s a good idea to hide forms from visitors who have already provided the information requested, but in the case where someone closed a form without submitting it, you can set the form to show again for that person after a certain number of days, when they may be more willing to subscribe.Devices: This is where you will choose which devices your form will appear on. Very often you’ll find you need to create a mobile-only version of

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David To
Community Manager
1 year ago
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Contributor I
maximus007Contributor I
asked in Getting Started with Klaviyo

Setting Up Shopify Integration & Getting Started with Flows

Hello! I am wondering if there are any good, easy sources for setting up klaviyo + Shopify? And then once set up getting all my basics covered with the main flows, etc….??? Thanks!

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alex.hong
1 year ago
B
Contributor I
Bernie HabichtContributor I
asked in Getting Started with Klaviyo

Cancelling my account

 Hello, have a question regarding finding support here,it took me days to cancel the program after the initial $30 first month payment For me at 84 it is a bid to complicated to go on with Klaviyo .……………. Finding someone to help to cancel is a task in it self, any advice, Bernie

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David To
Community Manager
6 days ago
I
Contributor I
irenebylia22Contributor I
asked in Getting Started with Klaviyo

Newsletters subtittles

Hello, Klaviyo Community :)  Im a little new in Klaviyo and I need your help with something related with the subtitle newsletters :) I would like to know how I can add space in the subtitle of the newsletters. The space is long and I don't always have such long sentences to put there, so I would like to know how to put a space. 

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Akers Digital
Partner - Silver
3 months ago
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Problem Solver I
ankitdew05Problem Solver I
asked in Getting Started with Klaviyo

Authentication Problem for new API, i am using correct api

{  errors: [    {      id: 'de016172-6f39-4cf6-b4f7-a0163fbc7301',      status: 401,      code: 'not_authenticated',      title: 'Authentication credentials were not provided.',      detail: 'Missing or invalid authorization scheme. Please use Klaviyo-API-Key.',      source: [Object]    }  ]} i am using correct api to be specific but i do not why i am failing authenticationused this code 

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Problem Solver I
3 months ago

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