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There's a flow sitting in someone's account right now that everyone's a little afraid to open. Four splits deep, one nested inside the last "no" path, built one language at a time until nobody's quite sure which branch does what anymore. That's not a hypothetical. That's what happens every time Klaviyo's old binary splits meet an audience with more than two groups in it.Multi-branch splits fix that specific problem. One split now handles up to 20 paths, each with its own conditions, evaluated in order. Here's what that actually looks like once you use it, in three stages, plus the fine print before you touch anything live.What changedA multi-branch split replaces what used to be two separate actions, the conditional split and the trigger split, with a single split that holds multiple paths at once. Klaviyo checks each path in the order you've arranged them ("Check first," "Check second," and so on) and sends a profile down the first one it qualifies for. Anyone who doesn't match a conf

K:BOS 2026 is happening September 9–10 at the Hynes Convention Center in Boston, and if you're trying to decide whether it's worth the trip, the people to ask are the ones who were actually there last year.We asked four Klaviyo customers what they walked away with from K:BOS 2025, and none of them led with the keynotes. They led with a flow that boosted repeat orders 5x, a new vendor picked up on the expo floor, and direct feedback sessions with the Klaviyo product team.Here's what they told us, and who should be booking a ticket for 2026.What did past attendees actually get out of K:BOS 2025?The biggest wins weren't things people learned in a session. They were things they built afterward.Zach Scheimer, Head of Martech Operations at Criquet Shirts, runs a lean retention operation, and for him, the in-person time was the whole point:“As a one-person retention team, being able to bounce ideas off of other people in the industry was so important to me and enabled me to learn so much. Kla

This month, we're excited to spotlight ​@bluesnapper, a longtime Klaviyo expert whose combination of engineering curiosity, marketing strategy, and genuine willingness to help has made him a familiar and trusted voice in the Klaviyo Community. Whether he's troubleshooting a complex integration or sharing optimization ideas, Andy is always looking for the next opportunity to help someone improve their results. 🚀What Andy is known for ⚙️📈Before digital marketing, Andy's career took a very different path.He began maintaining aircraft flight systems for the UK's Royal Air Force before becoming a flight-systems R&D engineer for the Ministry of Defence after earning his degree in Electronic Engineering. Over time, his passion for technology evolved into communications systems, marketing, and business development before he founded Blue Snapper in 2000.Today, Andy helps Shopify brands grow through Klaviyo optimization, integrations, and lifecycle marketing strategy. His technical backgro

Sign up for small group, peer-led mentoring, tailored to your needs.Plan and prep for BFCM feeling more confident and inspired this year. Klaviyo Community Champions — marketing leaders at top brands and agencies who use the platform every day — will review your challenges and questions before joining the session with you and a few other attendees to talk through how they'd approach things.Champion mentors include:Eve Karon, Director of Retention at Boarderie  Courtney Wallace, Head of eCommerce at Dermalogica Zach Scheimer, Head of Martech Operations at Criquet Shirts Michelle Yen, Directory of Growth Marketing at Wonderful Company Marina Carroll, Head of CRM at New Standard Co. Shannon Jorgenfelt, Sr. Manager Email and Retention at Tatcha Bea Doheny, Senior CRM Manager at Makeup by Mario Leah Grubb, Head of Ecommerce at L.A. Burdick Chocolate Zac Fromson, Co Founder at Lilo Social  Tabish Bhimani, Executive Director, Mastrat Digital Omer Hazar, Founder & Chief Executive, Atlas St

Anyone notice some upgrades? I’m excited for you to see the final reveal. And I am very much hoping at least someone gets the meme and it makes you laugh!   

On June 30, Klaviyo brought customers, partners, marketers, operators, and brand leaders together at Tobacco Dock for K:LDN 2026, the company’s flagship EMEA event and the centerpiece of a broader week of programming across London, Paris, and Berlin.A day built around connectionWhat stood out most in London was the energy around connection. K:LDN was designed as more than a series of presentations: it was built as a full-day experience with a shared keynote, multiple breakout blocks, dedicated networking time, a Help Zone for product support, a Product Lounge, and a closing cocktail hour that gave attendees space to keep the conversation going.That sense of momentum showed up in the run-up to the event, too. Internal event coordination notes pointed to extremely strong demand, with breakout sessions filling up quickly enough that teams were actively increasing room capacity where possible and managing access through the event app. By the night before K:LDN, registration had closed and

This month, we're excited to spotlight ​@Nanette, founder of Taboodoir and a thoughtful, generous voice in the Klaviyo Community. As a solo founder wearing every hat imaginable, Nanette brings both technical know-how and genuine empathy to every conversation she joins.What Nanette is known for 🛁💌Nanette is the founder and "Pleasure Curator" of Taboodoir, an artisan bath and body skincare brand built around indulgent self-care with a cheeky, sensual twist.She and her husband started the business together in 2021, but just before their official launch, he unexpectedly passed away. Since then, Nanette has continued building the business on her own, managing everything from product formulation and branding to WooCommerce, email and SMS marketing, customer experience, and the inevitable late-night troubleshooting sessions that come with running a business solo.She credits Klaviyo with helping her create personalized customer experiences through storytelling, segmentation, automation, and

Klaviyo Social Marketing is now generally available. If you've heard the name but aren't sure what it actually does, or whether it changes anything for your current set-up, this is the breakdown. Short version: there's a useful free tier you can activate today, and a paid tier that connects social engagement data to your existing flows and segments. Neither requires rebuilding anything you already have running.What is Klaviyo Social Marketing and what problem does it solve?Your Instagram followers aren't in your marketing system. They see your posts, comment on your launches, DM you about products and then disappear back into a platform you don't own. Klaviyo Social Marketing is built to close that gap.The core mechanic is simple: a follower comments or DMs a keyword you've set (say, "DEAL" or "ACCESS"), Klaviyo automatically replies, and in that exchange captures their email address, phone number, or both (with consent), and creates or updates their profile in Klaviyo. From there, the

What are some of your favorite integrations? A significant portion of your essential data comes from external sources and the more data you have in Klaviyo, the stronger your personalization, segmentation, and analytics can be.We’re highlighting 5 key integrations to help you drive new customer acquisition, enhance personalization across every channel, and, as a result, boost repeat purchases: 1. TikTok  Key use cases for TikTok:  Retarget high-intent segments to drive conversions: Target segments like cart abandoners or previously engaged customers to re-engage them and drive revenue. Exclude unlikely-to-buy segments to save ad dollars: Exclude specific lists or segments from your ad campaigns, like recent purchasers or customers with open support tickets, to optimize your ad spend. Leverage lookalikes to grow your customer base: Build lookalike lists of potential new buyers based on your highest-value customers, like an RFM-based champions segment. 2. Buy with Prime Key use cases for

Deliver fast, personalized support at scale with AI.Join this live, expert-led training to learn how to set up and optimize Klaviyo’s AI Customer Agent to deliver 24/7 customer support, reduce support volume, and drive revenue. What You'll Learn:How to set up your AI Customer Agent in Klaviyo How to enrich your agent with brand knowledge, guidance, and custom skills How to analyze agent performance and identify gaps and opportunities Best practices for optimizing responses and improving performance over time with data-driven insightsSession Requirements:An English-language Shopify or WooCommerce storefront A general understanding of the Klaviyo platform An Owner, Admin, or Manager role in KlaviyoDate Options: We offer multiple dates to fit your schedule. Please visit our registration page for more details and choose the session that works best for you.Register now: https://klaviyogrowth.com/4a6ZIRY  

This month, we're excited to spotlight Megan aka ​@brightirismarketing, a talented strategist and active member of the Klaviyo Community who's passionate about helping brands build smarter, more engaging email programs. 💌✨What Megan is known for 📈💡Megan has spent the past seven years in email marketing, specializing in Klaviyo strategy for eCommerce brands. Through her agency, Bright Iris Marketing, she partners with brands across industries like skincare, sporting goods, supplements, and more to create lifecycle marketing programs that are data-driven, effective, and actually fun to open.Her expertise spans:Campaign strategy Automation strategy List acquisition Segmentation DeliverabilityWhether she's helping a brand improve engagement, optimize automations, or grow their subscriber base, Megan brings a thoughtful, strategic approach to every challenge.Advice for others 💫💬Megan shared this valuable guidance in a community thread about startup business deliverability leading up to

Learn more about what’s shipped in May 2026 in Klaviyo, including Product Feeds for SMS/RCS, WhatsApp Channel Affinity, Activity Log, and Customer Agent Updates.Hey Community!May was a busy month in Klaviyo. Product feeds came to SMS and RCS. Channel affinity expanded to WhatsApp. Activity Log went fully live. And Customer Agent shipped four updates that substantially change what it can do.Rather than leaving you to piece it together from product announcements, here's everything that shipped, why it matters, and the one thing worth doing with each one right now.Product feeds are now in SMS and RCS: same personalization as email, finallyWhat changed?You already use product feeds in email. A subscriber who browsed sneakers sees sneakers. One who's been shopping candles sees candles. The feed handles the per-recipient logic automatically. You configure it once and it surfaces the right product for each person at send time.Until now, that capability stopped at email. Text messages had to b

Turn your Instagram followers into subscribers, customers, and brand advocates.Join this live, expert-led training to learn how to use Klaviyo Social Marketing to capture first-party data, build stronger relationships, and drive more revenue from your social audience.You’ll Learn:What Klaviyo Social Marketing is How to use features like Custom Questions, Social Content, Engaged Events, and 1:Many Social marketing strategies for every stage of the customer journey Best practices for growing and activating your audience Session Requirements:Experience building segments, flows, and forms in Klaviyo is recommended An Instagram Business Account is requiredMultiple session dates available.Register here