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When editing your forms in Klaviyo, you’ll find several customization options for display and targeting located within the Behaviors tab:Display Timing: Setting a loading or scrolling delay creates a better experience for your visitors that’s both less intrusive and disruptive. Exit intent forms in particular have been shown to perform really well for this reason, and combining this behavior with a delay will ensure that your messaging reaches those visitors who have spent a decent amount of time on your site just before they go to leave. Display Frequency: It’s a good idea to hide forms from visitors who have already provided the information requested, but in the case where someone closed a form without submitting it, you can set the form to show again for that person after a certain number of days, when they may be more willing to subscribe.Devices: This is where you will choose which devices your form will appear on. Very often you’ll find you need to create a mobile-only version of
What Is a Welcome Series Flow and Why Use One?A welcome series is a sequence of emails sent directly after someone signs up to hear from your brand. This is a critical moment in the customer lifecycle because it's your opportunity to introduce new, interested prospects to your business and product offering. With a welcome series, you should strike while the iron is hot and capitalize on this display of interest.A welcome series is crucial email automation, and Klaviyo provides a pre-built welcome series out-of-the-box. You will find a standard welcome series listed in the Flows tab of your account. If you want a more advanced welcome flow, you can browse different ideas in our Flow Library.How Does a Welcome Series Flow Work?Unlike many other recommended flows, a welcome series is a list-triggered flow. Whichever list you choose should be the list that new subscribers are added to when they sign up. There are four key ways that new contacts can be added to a list to trigger a welcome s
Segmentation is one of the most powerful tools in Klaviyo! Segments update automatically and immediately.Once you create a segment, it will pull in customers that meet the definitions you set from anywhere in your Klaviyo account – this is why it’s important to confine a segment to a specific list if you’re using it for campaign targeting. Otherwise, you risk sending to people who have not opted in to receive your marketing messages!There are two exceptions to be aware of when discussing how often segments update: Segments that rely on relative time conditions, which are only true after a certain period of time (i.e. purchased from an email at least 5 days ago) - these types of segments update every 24 hours instead of real-time. Segments that rely on all “negative” conditions (i.e. everyone that is not in several specified lists) - these types of segments may update with a slight delay. If you’re new to segmentation and want to learn more, check out our guide!
Discover all of the resources available to help you get up and running quickly, including comprehensive step-by-step guides, live trainings, on-demand courses, customer support, and more. -Ready to jump into specific tasks?We’ll guide you through each step of the way.-Get ahead with weekly live trainingsAccelerate your growth by tapping into our team of experts to support you on your onboarding journey.-Reach out to a Klaviyo expert. We're here to help.Klaviyo offers support and resources to help your brand get the most out of the platform. Click here to get started!Â
Hello and welcome to the Klaviyo Community! As a Community member, you’ll be able to collaborate with your peers, Klaviyo staff, and partners to learn, grow, and share tips on leveling up your ecommerce business.  Ready to get started? Take a look through these 5 steps to make sure you’re off to a successful start! Complete your profile information: By adding additional information to your profile, you are more likely to build a stronger network, and receive better and quicker replies from other users. In order to complete your profile information, navigate to My Profile (click on avatar in upper right corner) Make sure to include: A profile picture (you can add a picture of yourself or your company's logo), A signature This will appear at the bottom of every post you create (feel free to add a link to your website as well) The city and country you live in A little about yourself or your company Your job title Join a group: You’ll get the most out of the community when yo
This just in from the Academy team: Getting started with SMS is LIVE! This resource will give you a solid foundation in SMS and more specifically will will walk you through 6 main topics: Orientation: understand why and how to enable SMS Establish Compliance: identify how to comply with SMS laws and maintain good deliverability Add subscribers: create SMS forms and identify the ways to grow an SMS list compliantly Build relationships: send successful SMS messages in campaigns and flows Measure performance: analyze the results of an SMS program to grow over time Next steps: where to go and what to do next as a new Klaviyo SMS user.  New to SMS? Want to learn beginner strategies and best practices? We’ve got you covered, get started today!
Hi Community! SMS has become a marketing tool that a lot of e-commerce brands know is important to their communication strategies, but they struggle with understanding how to communicate effectively through SMS. Sending out a promotional SMS each time that you have a sale launch on your website is a good starting point, but in today's marketing landscape, creating a relationship and trust is vital to the longevity of your brand. Luckily, SMS can be a great way to support that!  These are my go-to strategies I’ve created for clients who want to integrate SMS into their Klaviyo account, but want to expand their strategies outside of discounts and sales. There’s more to SMS than just welcome flowsOne of the very first SMS messages most brands set up is the go-to welcome offer. Sadly, their SMS communication usually goes dark shortly after that. Instead, what you should aim to do is create messages that connect, educate, and inspire your subscribers to click through the attached link back
