Hi @e_zamora, welcome to the community.
As far as I know, you can’t provide parameters to a custom web feed in Klaviyo (yet) to dynamically select products for the Review Highlights.
So the only workaround I did was to create multiple different web feeds for specific products and then use Trigger Splits in the Abandoned Cart Flow to branch out the most popular or high volume products to use one of those specific web feeds. I use the parameterized method of selection products in their example:
To surface Review Highlights for certain products, add the following URL parameters(s) to your data feed URL:
Single product: ?product_idst]=#product_id_value#
Multiple products (up to 10):
?product_idst]=#product_id_value#&product_idst]=#product_id_value#
It may be cumbersome to build a Trigger Split for each product, especially if your catalog is big, so we only applied this to the most popular evergreen products, while other products get a more generic “Review Highlight.”
If you are able to group similar products, you can still make the review somewhat relevant even if they are not a perfect match. Using your example, by grouping all “Shirts” into one Flow Split, the user might get a Review Highlight not of a “purple shirt” but of “shirts” so that all Shirt products get a Shirt specific Review Highlight.
Hope this helps!
@e_zamora,
We've been recently using Reviews.io for this to be able to add product specific reviews in abandoned carts.
https://support.reviews.io/en/articles/4590897-displaying-review-content-in-klaviyo-emails
Let me know if you need help with this.
Omar Lovert // Polaris Growth // Klaviyo Master Platinum Partner
We help with e-commerce growth through CRO, Klaviyo and CVO
Hey @e_zamora and @Omar! I’m Jeffrey on the Klaviyo Reviews team. We support this feature natively now - if you have Klaviyo Reviews, you can easily show product specific reviews not just in abandoned carts, but other flows.
Here’s how - https://help.klaviyo.com/hc/en-us/articles/18007373861915
Don’t hesitate to reach out if you have any questions :)
