I’ve recently migrated a client from MailChimp to Klaviyo and noticed that all the contacts are coming in as “Never subscribed” as their email consent status. I’m well aware that we can still email these people, but the client is a bit nervous since Klaviyo’s very own support documents state that “you should take caution when emailing contacts with this consent status.” When in fact, they were ‘subscribed’ in MailChimp.
The workaround is to manually export the list from Klaviyo once the native migration is done, then turn around and re-import it with the consent status properly set.
On top of that, there is currently no way to build a segment of contacts that have “Never subscribed,” so there’s no way of actually following Klaviyo’s advice of not emailing them. How can you not email them if you can’t tell Klaviyo to ignore them when sending a campaign that they may otherwise meet the conditions for?
Klaviyo needs to:
- Update their MailChimp integration so that ‘subscribed’ contacts come over with the correct consent status
- Allow us to build segments based on consent status (moreso than just suppressed and not suppressed).
Best answer by Omar
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