“...we advise customers to use the email tool in our platform.”
I’ve heard this from at least 4 or 5 different 3rd party providers at this point, and while my take has always been “well of course they’re going to say that, they want us to use their tool more”, I actually have never dug too far into why providers prefer we send emails natively from their apps rather than integrating through Klaviyo - especially because when I have integrated with Klaviyo, email response rate and deliverability improve tenfold. Does anyone have any insight into the reasoning? Are some providers actually right when they make that statement?
Best answer by KatherineB
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