I have a client who has a very successful landing page funnel. When someone starts checkout, there is an API call to add that profile to a list called “prospect list” although these profiles have not subscribed to email marketing. People on the prospect list will go through an abandoned checkout flow.
What we’d like to determine is the value of subscribers who join the email list through the website and then buy, vs customers who place an order directly on the lander without subscribing to email.
I’m struggling with the best way to collect this information accurately. Any ideas Champions?
Best answer by Bobi N.View original