How to ask EXISTING newsletter subscribers to update their preferences

Hi @jennylucashillSG ,

Welcome to the Community! Thank you for the great question. 

You can embed a clickable link to the Manage Preferences page in your email using the tag {% manage_preferences %} which will take users directly to this page instead of needing to click the Unsubscribe link first. Add this tag to the text you are asking subscribers to click on to update their preferences. For buttons or images, use this tag instead {% manage_preferences_link %}.

Note, there is still an Unsubscribe link on the Manage Preference page as seen below:

If you would prefer not to redirect subscribers to a page with the Unsubscribe link visible, you can instead create a separate landing page with an embedded form.

For this alternative option, you can create a landing page that has an embedded form which asks the user preference questions on the kind of content they would like to continue receiving. Depending on your brand, you could ask them about product category preferences, promotional vs. non-promotional content they wish to receive, and more! This will help you to ensure each users stays more engaged by receiving only the most relevant content for them. There is an excellent thread on how to use forms in Klaviyo to allow users to self-segment themselves here:

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Hope this helps! 

-- Ashley Ismailovski