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Lead Scoring in Klaviyo


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Is there a way to score or rank leads in Klaviyo?

Best answer by David To

Hello @Rashmi,

Great question!

To score or rank your leads that get synced or added to Klaviyo, we would recommend evaluating your profiles based on their engagement levels to decide the quality of these leads. By using the data that is collected within Klaviyo, this offers you the capability to create both engaged and unengaged segments. Creating these types of segments are also best practice from a deliverability standpoint and for list cleaning purposes. If you haven’t, I would suggest reviewing the following articles i’ve linked below to learn more about these two types of segments. These article will also provide you with an example segment rule you can use as well!

In addition, Klaviyo also offer an engagement report capability that broadly highlights how engaged your profiles are that are within a list or segment. You can learn more about how to access this report as well as how to decipher this sort of report through the Understanding Engagement Reports for Lists and Segments Help Center Article. 

Thanks for being a Klaviyo Community member!

David

 

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6 replies

David To
Klaviyo Employee
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  • Klaviyo Employee
  • 2456 replies
  • Answer
  • July 23, 2021

Hello @Rashmi,

Great question!

To score or rank your leads that get synced or added to Klaviyo, we would recommend evaluating your profiles based on their engagement levels to decide the quality of these leads. By using the data that is collected within Klaviyo, this offers you the capability to create both engaged and unengaged segments. Creating these types of segments are also best practice from a deliverability standpoint and for list cleaning purposes. If you haven’t, I would suggest reviewing the following articles i’ve linked below to learn more about these two types of segments. These article will also provide you with an example segment rule you can use as well!

In addition, Klaviyo also offer an engagement report capability that broadly highlights how engaged your profiles are that are within a list or segment. You can learn more about how to access this report as well as how to decipher this sort of report through the Understanding Engagement Reports for Lists and Segments Help Center Article. 

Thanks for being a Klaviyo Community member!

David

 


Cultiv8
Contributor I
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  • Contributor I
  • 1 reply
  • February 29, 2024

All of these URLs are 404s


kaila.lawrence
Community Manager
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  • Community Manager
  • 499 replies
  • February 29, 2024

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  • Contributor II
  • 4 replies
  • December 17, 2024

Is there a way to weigh one URL or click more than another?


chloe.strange
Community Manager
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  • Community Manager
  • 425 replies
  • December 26, 2024

Interesting question ​@kluser991, can you share a little more on your use case and why you would want to weigh one URL/click more than another?

~Chloe


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  • Contributor II
  • 4 replies
  • January 2, 2025

@chloe.strange I’d like to weigh a “Demo” CTA more than a “Learn More” CTA to score leads more accurately.