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Lead Scoring in Klaviyo

  • 23 July 2021
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Is there a way to score or rank leads in Klaviyo?

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Best answer by David To 23 July 2021, 16:43

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Hello @Rashmi,

Great question!

To score or rank your leads that get synced or added to Klaviyo, we would recommend evaluating your profiles based on their engagement levels to decide the quality of these leads. By using the data that is collected within Klaviyo, this offers you the capability to create both engaged and unengaged segments. Creating these types of segments are also best practice from a deliverability standpoint and for list cleaning purposes. If you haven’t, I would suggest reviewing the following articles i’ve linked below to learn more about these two types of segments. These article will also provide you with an example segment rule you can use as well!

In addition, Klaviyo also offer an engagement report capability that broadly highlights how engaged your profiles are that are within a list or segment. You can learn more about how to access this report as well as how to decipher this sort of report through the Understanding Engagement Reports for Lists and Segments Help Center Article. 

Thanks for being a Klaviyo Community member!

David

 

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