Hello @Rashmi,

Great question!

To score or rank your leads that get synced or added to Klaviyo, we would recommend evaluating your profiles based on their engagement levels to decide the quality of these leads. By using the data that is collected within Klaviyo, this offers you the capability to create both engaged and unengaged segments. Creating these types of segments are also best practice from a deliverability standpoint and for list cleaning purposes. If you haven’t, I would suggest reviewing the following articles i’ve linked below to learn more about these two types of segments. These article will also provide you with an example segment rule you can use as well!

• How Segment Engagement Reports Can Help You Judge Lead Quality
• How to Create an Engaged Segment
• How to Create an Unengaged Segment
• Guide to List Cleaning

In addition, Klaviyo also offer an engagement report capability that broadly highlights how engaged your profiles are that are within a list or segment. You can learn more about how to access this report as well as how to decipher this sort of report through the Understanding Engagement Reports for Lists and Segments Help Center Article. 

Thanks for being a Klaviyo Community member!

David

All of these URLs are 404s

Thank you so much for the callout, @Cultiv8! Here are the correct URL paths:

• Understanding how segment engagement reports can help you judge lead quality
• How to create an engaged segment of email subscribers
• How to create an unengaged segment
• Understanding list cleaning in Klaviyo
• Understanding engagement reports for lists and segments