In this session, we covered:
- 2022 BFCM data and trends
- Traditional discounting strategies and examples
- Discounting alternatives and examples from brands like Death Wish Coffee and Caden Lane
- Sample customer segments and relevant campaigns
- Bonus: A BFCM calendar!
You can watch the replay of this training below:
While this training focused primarily on the above, we understand you may need some additional help executing on these ideas. Here are some additional resources to help you along the journey!
Want to learn more?
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Check out the BFCM Hub for all things Black Friday Cyber Monday!
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Attend [Interactive workshop] Craft personalized SMS messages in Klaviyo for BFCM
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Attend [Strategy session] Understand email and SMS deliverability
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Take our Academy Course on Black Friday Cyber Monday strategies!
Additional help center resources:
Feel free to comment below with any thoughts, questions, or ideas.
We hope this session has left you feeling inspired to have your best BFCM yet!
Happy sending!
Emily