Recap discussion [Strategy session] Design Emails that Convert

thanks for the session. 

Can you point me to examples of templates for different types of emails. For example, the template for a promotional email or weekly email would be different from a template for a flow email. 

Thanks, Jan.

I created a template but everytime I add an image, it changes it size. How do I keep my image consistent in the email?

Hello @Jenessa,

Welcome to the Klaviyo Community!

Although image only emails may look appealing, it’s typically not recommended for a variety of reasons. One of the main reasons being, that inbox providers can’t “see” and understand images when crawling them for potential malicious content. Both Litmus and Email on Acid actually have great blog article on this topic: 

• Litmus - Experts Say: Why You Shouldn’t Send Image-Only Emails
• Email on Acid - Splicing Image-Only Emails? There’s a Better Way

Those ideal templates for both the inverted pyramid and single column can certainly be created within Klaviyo’s native drag-and-drop editor. For example, the inverted pyramid can be created by stacking a header block, image block, text block, and finally a button block all on top of one another. 

Similarly, the single column example is even simpler. It’s actually only a section with a background and a text block layered on top followed by a button block. 

When gathering inspiration from other brands and analyzing how their emails are designed, I tend to find it helpful to break down the emails into smaller sections and groupings. Personally, I’ve seen a number of extraordinary templates made directly from within Klaviyo’s editor. It’s really all a matter of how you personally design the email in the format you want. 

Although image only emails aren’t recommended, one suggest to help gain trust with inbox providers and help with deliverability is to include alt-texts to the images. In fact, including alt-texts to images is highlight recommended - even for non-image only emails and is considered best practice. 

Ultimately, content plays a small part in your brand’s deliverability. Alt-texts will help inbox providers understand some of the content you’re sending, but not to the full extent as a mix of images and text blocks would. 

If you need more hands on assistance, I would encourage you to reach out to some of our wonderful Klaviyo Partners that specialize in email design. I know from experience that a number of them have helped others in a similar situation recreate templates within Klaviyo. You can find our Partners through our Klaviyo Partner Directory.

My colleague @stephen.trumble has also previously shared some great template examples in our periodic showcase which I’ve included below that you mind find helpful to review as well:

Thanks for being a part of the Klaviyo Community!

David

Hey @Neva,

Great questions! 

When it comes to best practice for determining the percentage you want to split test your campaigns, this would really be dependant on your list/audience size. For example, if you are sending to a larger audience, you may be able to use smaller percentage of users for testing. Whereas, if you have a smaller audience group, you’ll want to use a larger testing pool. 

The key here though is determining significance in your test. This means ensuring there is a large enough testing pool to help determine a winning variation. 

When sending out campaigns, I always suggest using both the benchmark tool and our Getting started with email deliverability monitoring and performance metrics guide to help determine what open, click, and conversion rates you should be aiming for. It’s important to note that each industry has different benchmarks that could change over time. But a good rule of thumb is aiming for an average open rate of 52.49% and a click rate of 5.83%.

David

Hi @PlasticsFree_Lily ,

To replicate this you want to first drag in a Columns block.

Then add an image block to the first column, and a text + button blocks to second column like so.

Hope this helps!

Are you referring to the first section with the cereal candles? I believe they created an image with the button and photo overlapped and then uploaded that as an image block.

Hello again, can anyone help me? :)

Oh my gosh, Mai, thank you sooooo much for clearing that up. :)
I didn’t catch that portion on the call, so this really helped. Much thx, I really apreciate it. 
It was so valuable to learn how to create better emails right in Klaviyo - love you guys!

Cheers,
Rae

www.JesterSwink.com

Appreciate it! :)