Replies posted by SamanSaffari

2 Replies

S
Contributor I
SamanSaffariContributor I
asked in Campaigns and Flows

How to set up flow filters for 48hr and 24hr left for coupon code

Hi Bryan!Thank you for your response, great things to keep in mind. The thing with this brand is that we maximize segmentation. The products are very informational and needs education + the messages we send out are all very personal.In the original welcome flow we send 6 emails. The first conditional split is whether they are non-buyer or buyer. The flow filter is if someone placed order zero times since starting this flow, checkout started zero times since starting this flow. A lot of marketers would not recommend the second filter. However we have used this technique before and it shows really good personalization in our messages and shown great results in CLV.So basically in our abandoned checkout flow we have splited whether you where added in the welcome flow in x amount of days (see picture). If no that means you could have been added via another list or that you were added after the time frame and you will go through the basic flow setup with 4 emails.However, for those who are

2
S
Contributor I
6 months ago
S
Contributor I
SamanSaffariContributor I
asked in Campaigns and Flows

Is this possible?

HI @SamanSaffari thanks for posting in the Klaviyo community - great question!   There are 2 main purposes of a welcome flow - to orient subscribers to your brand and to make a purchase.    If the main purpose of your welcome flow is to drive the purchase, then I would have a post purchase thank you flow for first time customers that is a little longer and gives them more of a brand introduction to keep them engaged and encourage loyalty. That way, if someone buys from your welcome flow, they will go through the post purchase flow and receive different content than they already received in the welcome flow.    You can add a filter onto your welcome flow Placed order zero times since starting this flow.  Here’s some information from Klaviyo on post purchase flows   Sounds like you’re on the right track. Good luck!  Aha! really great answer there Katherine much appreciated.This makes more sense. I know what to do now love it thank you!

2
S
Contributor I
7 months ago

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