Replies posted by JozeSlobodnik

3 Replies

J
Contributor II
JozeSlobodnikContributor II
asked in Analytics and Deliverability

Segmentation-sending to an entire list

    Thank you, Katherine! These paragraphs struck a chord with me:“If the newsletter/ campaign email has editorial content that’s not asking someone to make another purchase, how recently they placed their order matters less…”“if the campaign is sending out “new arrivals” or “new products” that the recent customer wouldn’t have seen while they were shopping, then you could narrow that window to “has Placed Order at least once in the last 3 days” and exclude those people from receiving the campaign. That way, the people who placed an order within the last week can still see the new products.”and“Asking them to buy again before they receive the original item they ordered is likely to cause a problem for your customer service team” I’ll try to apply them.Best, Jože       

8
Casperackermann
Problem Solver III
2 months ago
J
Contributor II
JozeSlobodnikContributor II
asked in Analytics and Deliverability

Segmentation-sending to an entire list

Katherine and Gabrielle, thank you very much!I’ve created new segments based on the How to create segments Klaviyo article. They don’t seem to be one size fits all but it’s an excellent start.I will only engage the full list when there’s a huge seasonal sale. Your advice on not bothering recent purchasers with too many new newsletters sounds legit, I shall apply a new condition to all my segments with 1+ placed orders: do not send to profiles who placed order in the last X days.How many days do you recommend, 3 days maybe?We sell women’s clothing and do not have a post-purchase flow (don’t ask why). Best, Jože        

8
Casperackermann
Problem Solver III
2 months ago
J
Contributor II
JozeSlobodnikContributor II
asked in Analytics and Deliverability

Segmentation-sending to an entire list

Hi, Katherine! Thank you for a great answer. So I would have to create a cross-sell segment in order to offer product A and vice versa?Yes, that article has become THE inspiration for my segments. Do you have any other (maybe even non-klaviyo related) sources where I could learn more about segmentation? Best, Jože    

8
Casperackermann
Problem Solver III
2 months ago

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