Topics started by Spark Bridge Digital LLC

4 Topics

Spark Bridge Digital LLC
Partner - Gold
Spark Bridge Digital LLCChampion & Partner
published in Show & Tell

Get Out of Spam: Our Go-To Steps For Domain Reputation Repairing

Hi Community!  As a Champion, I would love to share some of my experience with you all so we can continue to learn and grow together! One particular story I’d like to share is about a client of mine’s deliverability issues and how we rectified their particular issue, in hopes it will teach and encourage others as well.   The challenge facing our Klaviyo Client, WearMePro (WMP), was the concern that their domain reputation was in bad standing and that their emails were landing in Spam after seeing several sends with low engagement. Even with their normally avid and engaged following, they saw Open-Rates slipping into 13% or less.When you fear your brand may be suffering from a similar fate - here is our tried and true strategy to help get your domain back into good standing.(Keep in mind things like purchased lists will make domain repairing an almost impossible task - so ensure your list only consists of contacts who've organically opted-in to hear from your brand.)Step One: Get a Puls

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kaila.lawrence
Community Manager
1 month ago
Spark Bridge Digital LLC
Partner - Gold
Spark Bridge Digital LLCChampion & Partner
published in Show & Tell

How to create an effective welcome flowInspiration

Hi Community! I’m excited to share with you all today on how to take your welcome flow to the next level! One of the most important email flows you can create for your brand is the welcome flow. (Okay, the abandoned cart is right up there, as well, but still!) Think of it like the magic flying carpet of emails that is there to guide them along the wonderful path of purchasing with your brand. If you're currently sending just a single welcome/coupon email in your flow.... and then crickets after that - you're leaving a huge gap in your customer journey! Your welcome flow should be all about turning your brand-new prospect into a best friend. In this article, I'm going to break down the steps we take when building an effective welcome flow of emails. Understanding Your Ideal Customer This step is going to be either a fun one or put you on the struggle bus, but truly understanding what your ideal customer wants, hates, and feels is vital to a successful welcome flow. I highly recommend ta

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mfray
Contributor I
10 months ago
Spark Bridge Digital LLC
Partner - Gold
Spark Bridge Digital LLCChampion & Partner
published in Getting started with SMS

SMS Strategy That Isn't Sales or Discounts

Hi Community! SMS has become a marketing tool that a lot of e-commerce brands know is important to their communication strategies, but they struggle with understanding how to communicate effectively through SMS. Sending out a promotional SMS each time that you have a sale launch on your website is a good starting point, but in today's marketing landscape, creating a relationship and trust is vital to the longevity of your brand. Luckily, SMS can be a great way to support that!  These are my go-to strategies I’ve created for clients who want to integrate SMS into their Klaviyo account, but want to expand their strategies outside of discounts and sales. There’s more to SMS than just welcome flowsOne of the very first SMS messages most brands set up is the go-to welcome offer. Sadly, their SMS communication usually goes dark shortly after that. Instead, what you should aim to do is create messages that connect, educate, and inspire your subscribers to click through the attached link back

4341
Mailbox Manny
Partner - Silver
1 year ago
Spark Bridge Digital LLC
Partner - Gold
Spark Bridge Digital LLCChampion & Partner
published in Show & Tell

Marketing Strategies to Utilize for Summer-Time Sending

Hi everyone! Summer is heating up and so should your email and SMS communications! 🏝️ Of course, throwing marketing spaghetti at the wall is not going to get you the results that you are looking for, so here are a few examples of some strategic marketing efforts I've used that have gotten great success during the summer season and beyond. Let’s Get Social This Summer!With summer in swing, comes a great opportunity to reach your customers in fun ways! A great way to communicate with your previously-purchased customers is to send out emails and SMS communications to get them to submit user-generated content.It can be a fun and interactive way to:1. Get organic-looking content that you could reuse on social media and emails.2. Serves your customers by incentivizing them with fun giveaways. One strategy we’ve used successfully is to tie in certain prompts for your customers to follow. For example, if you sell cosmetics - you could send them a prompt about sharing their makeup looks for a

4091
Mailbox Manny
Partner - Silver
1 year ago

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