Hi @EmilyLaneway, 

Welcome to the Community! Can definitely understand wanting to get more subscribers via your social channels, happy to help! 

So essentially there are two different links you can use on your social to get users to sign up for your newsletter.

1. You can link to  an embed form  or full page form on your website that will sign users up for your specific List. This would take users to a dedicated form page on your website that looks more purposeful than redirecting to a popup form.
2. You can link the subscribe page for you Newsletter. Subscribe pages are List specific and you can find the subscribe page URL in the setting tab of your list 

Thanks for participating in the Community!

-Taylor 

Hi @Taylor Tarpley  - Is it possible to create more than one signup page per list?  Like if you want to customize it to match the social media call to action?

Hi @SarahMB, 

Great question! 

It is only possible to have one subscribe page per list. However, you can multiple forms that flow into the same list. So what might be best in your situation is to link to a full page form you can customize the way you want to fits the social media branding better.

Extra tip: For forms that may add subscriber to one list from multiple sources, I’d add a hidden property to the form to note from what channel your subscriber came to Klaviyo originally.  This way you can better segment users who cam via social media vs signing up on a form on your website. 

-Taylor