Sign up form showing more signups than the associated email list

  • 16 March 2022
  • 2 replies


I have a new pop up form and it is showing 6 signups in the form analytics, but the list that form populates only has two signups.  Is there a way to 1. See the emails from the signup form in the form to compare to the list?  2. Prevent lost signups?


Best answer by alex.hong 16 March 2022, 22:39

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Hi there @VHTme,

Thanks for posting to the Community.

Do you happen to have double opt-in enabled for these sign up forms? It is possible that you are seeing that 6 people may have signed up but only 2 consented to being subscribed to a list? Is this also all through native forms in Klaviyo or are you running another integration for form data?

You can see what emails have submitted the form by creating a new segment with definitions: Properties about someone > $source [equals] > name of form.

That should pull up the emails that were collected and you can compare it to your list.


Hope that helped,




Thank you, it was the double opt in default that got me.  I’ve changed it.  Thank you for the information on creating the segment as well.