With BFCM around the corner, standing out means more than just attracting clicks—it’s about converting those clicks into bigger sales. Let’s explore some powerful cross-sell and up-sell strategies that can help you boost conversions, increase order value, and build customer loyalty. 

Ready to make the most of your holiday traffic? Let’s dive in.

Reclaim Abandoned Carts with Up-Sell Opportunities

What it is:

An up-sell flow encourages customers to consider a higher-value or related item when they abandon their cart. This approach can also include bundling to present added value and enhance the shopping experience.

Why it matters:

High-ticket items often have higher abandonment rates. By offering additional value, such as bundled deals, brands can encourage customers to return to their carts and complete the purchase, reducing lost revenue during BFCM.

How to do it:

In your email highlight the abandoned items and include a section showcasing related, higher-priced products with a clear call-to-action to add them to their cart, effectively presenting an upsell option alongside their original cart items. 

• Key Steps: 
  • Create variations of your email with different upsell product combinations to see which performs best. 
  • Use a product feed to pull in relevant, higher-priced items that complement the abandoned cart items. 
  • Personalized recommendations: Use customer data to tailor upsell suggestions based on their past purchases or browsing behavior.

NOTE: An outdoor apparel brand successfully increased revenue by introducing bundled offers that combined popular items in packs and the brand increased revenue by 25% within 90 days.

Effortlessly Cross-Sell Essentials for Easy Add-Ons

What it is:

Cross-selling essentials is a tactic where customers are offered convenient add-ons that match their primary purchase.

Why it matters:

During BFCM, customers appreciate the convenience of completing their purchases with all necessary items in one go. Essentials cross-sell flows reduce shopping friction and help increase average order value without overwhelming the customer.

How to do it:

To maximize sales, create an upsell or cross-sell flow in Klaviyo that promotes relevant add-ons based on the customer's primary purchase. For example, if a customer buys a coffee maker, you can set up a flow to recommend coffee beans or filters. 

• Key Steps
  • Timing: During BFCM, consider shortening this window slightly to capture the urgency of the shopping season. Well-timed emails keep add-ons top-of-mind without feeling intrusive, increasing the chances that customers will consider and act on the suggestions.
  • Limit choices: Aim to include 1-3 complementary products in each email. Too many options can overwhelm customers, while a focused selection keeps the decision simple, encouraging them to add more to their cart without hesitation.

Check out this Klaviyo guide to help create your own cross-sell or upsell flow

This simple, targeted flow can be especially effective in encouraging last-minute holiday shoppers to add a little extra to their carts.

Capture Interested Shoppers with Browse-Abandonment Bundles

What it is: 

Target customers who have viewed certain products on your site but haven’t added them to their cart. By re-engaging these browsers with enticing bundles that feature the items they browsed, you can spark their interest and guide them back to complete a purchase.

Why it matters: 

Shoppers who browse but don’t add to cart are often just a step away from buying—they’re showing interest but may need a little nudge. During BFCM, bundles can be especially powerful, offering additional value and a convenient way to buy multiple items at once, appealing to holiday shoppers looking for the best deals.

How to do it: 

Create an effective browse-abandonment flow strategy. Create a new flow from scratch, set the trigger to "Viewed Product," add any relevant filters to target specific product categories, and design your email to showcase pre-selected bundles featuring products the customer viewed, highlighting the value proposition of buying together and don’t forget a compelling call-to-action to purchase the bundle. 

• Key Steps: 
  • Bundle creation: Pre-define attractive bundles in your store that align with customer browsing behavior and complement each other
  • Product selection: Ensure the bundled products are relevant to the viewed items and cater to the customer's potential needs.
  • A/B test different bundle combinations, email designs, and timing to see what resonates best with your audience.

Summing it all up:

These cross-sell and up-sell strategies can be the key to turning holiday traffic into meaningful, high-value sales. By offering tailored recommendations, bundling popular products, and creating flows that reduce friction, you can drive significant revenue increases and improve the shopping experience for your customers this BFCM season.