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Strategies for conversion

Learn and grow your ecommerce strategies to convert lurkers into revenue driving customers.

  • 21 Topics
  • 48 Replies
21 Topics
Mailbox Manny
Partner - Silver
Mailbox MannyPartner - Silver
posted in Strategies for conversion
💡 Email Design Tip - Using The Date Variable with a Dynamic Coupon

Hey Fam,  This tip is a “nice-to-have” to help the user experience in the welcome flow that uses a dynamic coupon which expires after X amount of days. I’d say 99% of brands are using an welcome discount to incentivize visitors to get on their email list.  So, naturally, that first email should answer the question - what’s my coupon code?! Yes, you could use a static coupon that’s the same for all your subscribers (ie. WELCOME15), but a few issues I have with that:It could be EASILY shared amongst friends (I’ve done it) and found by services like Honey If you want to incentivize urgency, will someone believe a generic coupon code is actually going to expire (yes, my view is skewed because this is what we do for a living) Does it really make the subscriber feel special that it’s a code really for them? Probably notOkay, so what’s the tip?Here’s our setup:Dynamic code generated by Klaviyo Expires after X amount of days (let’s say 7) Reminder email after 6 days that the coupon will expire

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Lina
Active Contributor IV
21 days ago
KatherineB
Partner - Platinum
KatherineBChampion & Partner
published in Strategies for conversion
Using Klaviyo Flows AI to build better, more personalized flows

Building personalized, streamlined flows just got easier with the release of Klaviyo’s Flows AI. If you have even a nugget of an idea, slot it into the Flows AI builder and Klaviyo will do the work for you. How to get started with Klaviyo Flows AI Go to the Flows tab in Klaviyo. Click “Create Flow.” Click “Build Your Own.”  Select “Create with AI.” Name your flow. Type out a description of the flow you want to create. The more details you include, the more accurate your flow creation will be. Let Klaviyo know what you want to trigger the flow, any profile or event filters to include or exclude, and flow actions such as the number of emails and time delays between them. Click “Generate Draft” and Klaviyo will build out the flow structure for you. If you’re happy with the structure, click “Edit flow” to add content to your emails.  With AI, language matters  When writing the description of your flow, the words you use matter. Consider these two examples:“Create a 2 email flow when someon

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KatherineB
Partner - Platinum
1 month ago
Bethany D.
Problem Solver II
Bethany D.Champion & Partner
published in Strategies for conversion
Unlock BFCM success: what to try and why it works

It’s that time of year again—the ever-anticipated shopping event, Black Friday Cyber Monday (BFCM), which presents a golden opportunity for brands to boost their sales and expand their customer base. But with every business competing for consumer attention, how do you stand out?   Keep reading for some effective marketing strategies that could help you craft compelling offers to maximize this year’s BFCM success.  1. Segment your audience to send personalized emails  What it is: Segmenting your audience empowers you to tailor email campaigns to specific customer groups, increasing the relevance and appeal of what your brand has to offer this holiday season. Why it matters: Personalization increases engagement and conversion rates by making your emails more relevant to each customer. How to do it: Use segmentation tools to divide your audience based on past purchase behavior, browsing history, engagement levels and interests. For instance, you might create segments of:VIP customers: Rew

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Bethany D.
Problem Solver II
1 month ago
Ashley I.
Partner - Platinum
Ashley I.Champion & Partner
published in Strategies for conversion
Drive more sales with these impactful unified email & SMS tactics

If you’re looking to increase your customer engagement and drive more sales, an omnichannel marketing strategy is a must. An omnichannel marketing approach means communicating consistently across different channels, providing a seamless experience for your customers. Email and SMS are two powerful communication channels that enable you to create cohesive, personalized experiences that resonate with your audience and foster loyalty. Properly aligning email and SMS strategies helps your brand reinforce your message, reach a wider audience, and optimize engagement rates.  Below are a few key tactics my team has used to effectively unify email and SMS marketing efforts for the brands we manage on Klaviyo: Use a multi-step form to collect email & SMS consent The first step of any unified marketing strategy is ensuring subscribers have opted in on your core channels. With Klaviyo, it’s easy to collect email and SMS consent all in one go using a multi-step sign-up form. This allows new we

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Ashley I.
Partner - Platinum
1 month ago
Victoria_ap_G
Expert Problem Solver I
Victoria_ap_GChampion & Partner
published in Strategies for conversion
8 copywriting tips that create impactful emails

Email copywriting includes both subject line and email body copy. It may seem straightforward, but it requires practice, strategy, creativity, and careful execution. When inboxes are flooded with marketing emails, copywriting is where you can stand out and generate revenue from your email marketing channel.  Great email copy is well written, on brand, clear, easy to read, and direct so your subscriber knows what to do.  These 8 tips will help you create stronger email copy, boosting your click rates and conversion rates.  1. Know your audience  You need to know who you’re talking to before you do anything in marketing, including email copywriting. Good copy demonstrates an understanding of its audience to resonate with them, which ultimately drives action.  Work out why your audience would care about your message. How can you help solve their specific problems? What are their motivations to act?  Putting your customer at the heart of every piece of copy helps to eliminate fluff, and ma

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CJamaechi
Problem Solver II
2 months ago
Bethany D.
Problem Solver II
Bethany D.Champion & Partner
published in Strategies for conversion
9 SMS tips that drive revenue

In today’s dynamic world of digital marketing, SMS marketing stands out as a uniquely powerful tool to engage directly with your most active customers. For brands, every customer interaction counts, and SMS can be the difference between a one-time buyer and a lifelong customer. Check out my 9 personal tips for using SMS marketing to not only drive revenue, but also build strong customer relationships.  #1: Craft personalized messagesNothing beats the feeling of receiving a message that feels like it was crafted just for you. Klaviyo's robust segmentation features allow you to tailor texts based on customer behavior and preferences. For instance, use dynamic fields like customer names or favorite product categories to customize messages. This personal touch transforms generic outreach into meaningful conversation. #2: Time your messages perfectlyThe timing of your SMS can significantly impact its effectiveness. Schedule messages during peak engagement times, such as weekends or post-wor

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Ashley I.
Partner - Platinum
3 months ago
DavidV
Partner - Platinum
DavidVChampion & Partner
published in Strategies for conversion
Klaviyo's benchmark report takeaways and use cases

Today I want to take a look at Klaviyo’s 2024 Benchmark Report and dive into some of the report’s key takeaways and use cases. There is a LOT to unpack in this report, so I have decided to focus on automations, also known as flows.  Automations continue to be the smartest investment of your time as a marketer. According to the benchmark report, automated flows can generate up to 30x more revenue per recipient (RPR) than one-time campaign sends -based on the difference between average RPR for email campaigns ($0.11) and average RPR for abandoned cart flows ($3.65). Let’s take a look at the 3 top-performing flows globally, and unpack some more strategy around each of them. Abandon cart flows When it comes to revenue, abandoned cart flows are king, averaging $3.65 in RPR. The top 10% of merchants on Klaviyo, meanwhile, average $28.89 per recipient. Abandoned cart revenue is directly linked to the average order value (AOV) in your store, and the report lists average benchmarks for your spe

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AlexandraPalau
Partner - Silver
3 months ago
Spark Bridge Digital LLC
Partner - Gold
Spark Bridge Digital LLCChampion & Partner
published in Strategies for conversion
Get Out of Spam: Our Go-To Steps For Domain Reputation Repairing

Hi Community!  As a Champion, I would love to share some of my experience with you all so we can continue to learn and grow together! One particular story I’d like to share is about a client of mine’s deliverability issues and how we rectified their particular issue, in hopes it will teach and encourage others as well.   The challenge facing our Klaviyo Client, WearMePro (WMP), was the concern that their domain reputation was in bad standing and that their emails were landing in Spam after seeing several sends with low engagement. Even with their normally avid and engaged following, they saw Open-Rates slipping into 13% or less.When you fear your brand may be suffering from a similar fate - here is our tried and true strategy to help get your domain back into good standing.(Keep in mind things like purchased lists will make domain repairing an almost impossible task - so ensure your list only consists of contacts who've organically opted-in to hear from your brand.)Step One: Get a Puls

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kaila.lawrence
Community Manager
6 months ago
ebusiness pros
Partner - Silver
ebusiness prosChampion & Partner
published in Strategies for conversion
How to segment with impact to increase ROI

Hey, y’all! I’m Gabrielle, and I’m here to share some strategies to help you get the most impact from segmenting your audience. Why segments matter Email marketing has come a long way since the days of generic mass emails that resemble a somewhat interesting ad, but aren’t specifically relevant to the product you want. Today, successful brands understand the importance of delivering targeted and relevant messages to their customers. Segmentation is one of the most effective strategies for achieving this personalization. After all, you chose to do your email marketing with Klaviyo for a reason! In this article, we'll explore the key segments that every brand needs. I’ll also introduce some of my personal favorite segments to help you better understand dynamics in your customer base. Segmentation is the holy grail of email marketing, as it allows brands to tailor their messages to different customer groups with precision. To make the most impact with segmentation, it's essential to ident

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Lina
Active Contributor IV
8 months ago
retention
Partner - Platinum
retentionChampion & Partner
posted in Strategies for conversion
Upgrade Personalization with Show/Hide Blocks

Upgrade your personalization in Klaviyo Templates: By now, I think we've all mastered the "Hello {First Name}" personalization feature on Klaviyo. It's always funny when it's sometimes implemented wrong and you literally see the word "First Name" in the email. I think it's time to upgrade personalization beyond just "First Name." Looking through dozens of Klaviyo accounts by now, one of the most powerful but underutilized feature of Klaviyo is the Show/Hide logic block in templates. The Show/Hide logic let's you show or hide a Block or Section of your template if it matches certain conditional logic. For example, imagine you're a Pet Toy Store, you may have a generic email like: "Hello John, thank you for joining tour Pets Toys Newsletter. We Love pets too, so we hope you find something here at our store that suits your pets' needs." A bit generic right? Now, imagine you have a custom property that defines what type of pet the subscriber has. With the Show/Hide block, you can have thre

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retention
Partner - Platinum
1 year ago
Brett_Gatsby
Problem Solver IV
Brett_GatsbyChampion & Partner
published in Strategies for conversion
5 Non-discount promotion ideas for Black Friday Cyber Monday

Hey Community, Brett here! It may be cliché saying, but where did the year go?! Somehow the holiday season is drawing near, and clients and consumers alike are all gearing up for the Black Friday Cyber Monday or BFCM frenzy.  As someone who does all his clothes shopping for the year during this holiday weekend, I personally can’t wait! My wife thinks I’m crazy, but I love all the energy, promotions, and deals that brands put together for the “superbowl of ecommerce.” I make all my buying decisions based on which brands offer the best messaging and offers. True Classic I’m looking at you! While we all think of pricing cutting during BFCM, offering steep discounts may not be the right approach for your brand, or you may want to offset the margin compression with some other promotional ideas that increase your revenue. In this post, we'll explore five ideas that will help you stand out and drive engagement during BFCM, without heavily discounting your products. 1. Exclusive bundles and gi

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Brett_Gatsby
Problem Solver IV
1 year ago
KatherineB
Partner - Platinum
KatherineBChampion & Partner
published in Strategies for conversion
How to test your discounts now for BFCM Success

It’s August, and if you haven’t started thinking about BFCM, (Black Friday Cyber Monday for the non-initiates) yet, then this article is for YOU.  BFCM season means that customers are expecting something special. However, with so many paths to take, how do you know what offers will work and which ones will drive the most revenue for you? The types of offers to try  There are several types of offers to choose from, and 6 years running BFCM campaigns has taught me that you should have at least two different offers. For example, these can be separate Black Friday and Cyber Monday offers, a VIP offer vs. everyone-else offer, or a primary offer then a secondary offer for people who buy early. Here are some great examples of common offers:  Storewide discount (this type of offer works well for everyone).  Large discount on one item (this type of offer works best on “staple” items that appeal to everyone on your list).  Tiered discount (this type of offer is more complicated for your customer

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KatherineB
Partner - Platinum
1 year ago
stephen.trumble
Community Manager
stephen.trumbleCommunity Manager
published in Strategies for conversion
Kickstart your BFCM email templates

Our July Showcase email template example comes from Archipelago with a great Black Friday Cyber Monday sale template to help you supercharge your BFCM preparation.Here we can see that the email is short, punchy and has a coupon/sale related to Cyber Weekend. They used strong photography/graphics. Brands can design graphics externally, save them as images and upload them into the email template using an image block. Then create one or two large buttons with CTAs at the top/middle of email. You might be thinking that it's problematic to use all images in an email. However, it is fine to use an all image based email, just add alt text to all image blocks. One idea Archipelago used was to only have one big graphic that’s well designed, and just lead customers to click to the website -the less is more principle.  Share your examples of graphic driven BFCM templates in the thread below! 

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Spark Bridge Digital LLC
Partner - Gold
1 year ago
chelsgrove
Partner - Gold
chelsgrovePartner - Gold
published in Strategies for conversion
Three keys to unlock optimal subject lines

In a world where people consistently spend up to seven hours a day online, what better way to advertise and inform than by putting it online?  Connecting via email makes it easily noticeable and accessible. However, the vast majority of companies today are also dying for online attention. Unlike  billboards, storefronts and signs that can easily stand out in a physical space, your audience's inbox has no limit on the number of emails it receives. Your email will be alongside hundreds of other emails, all with the same goal of getting people to notice and open them.  So how do you make sure your email is the one that snags your audience’s attention? Easy: by effectively using  your subject lines!  Subject lines are the first touchpoint your consumer has with any email. It’s vital that your messaging is concise and enticing enough to prompt the viewer to open it. Some of the three key best practices I’ve found for optimizing subject lines are:  1. Length  The character limit for subject

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chelsgrove
Partner - Gold
1 year ago
Omar
Partner - Platinum
OmarChampion & Partner
published in Strategies for conversion
How to automate your customer's journey through integrations and flows

Hi Community! I’m Omar and I’m excited to share some of my tips and tricks with you all, specifically with utilizing integrations in your flows, which will hopefully save you a lot of time and energy! Realizing our Manual Pain Points in the Customer Journey After talking to a customer of ours and really understanding their process, we noticed they were still doing a lot of work manually. Our customer, Juizs, not only sells Detox Juices, but also provides coaching sessions and other downloadable resources for their clients. When we interviewed them and looked at their process, one thing became clear. They were manually following up with customers in their post purchase journeys by manually sending out follow-up messages with a helpful PDFs or planning personal calls after buying to gain customer insights.  Since we already had a good base setup in Klaviyo including browse and cart abandonment, new subscriber flow, new customer thank you flow etc., we decided together with the client tha

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Spark Bridge Digital LLC
Partner - Gold
2 years ago
P
Partner - Gold
phillip.riversPartner - Gold
published in Strategies for conversion
How to Take Your Welcome Flow Metrics from Good to Great!

Hi Community! I’m Phillip. I’m based out of New York and one of my favorite aspects of Klaviyo is definitely their automated flows. In fact, I’m going to share some tips and trips about something our company has discovered recently about one flow in particular: The Welcome Flow.  Utilizing our Welcome Flow to Convert More Customers A recent challenge our company faced has been taking our welcome flow from good to great! With a large account and quite a lot of history, we observed our Welcome Flow messages had mediocre open rates, click rates, and placed order rates and noticed an opportunity to turn this around. We’ve found that each flow and each email in the flow are unique and no two should be expected to have the same performance. For example, Welcome Email 1 and Welcome Email 5 will not produce the same return metrics, so it’s best not to have the same goals for each message. Narrowing in On Specific Metrics for Each Individual Message With that in mind, we focused on email specif

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Akers Digital
Partner - Silver
2 years ago
KatherineB
Partner - Platinum
KatherineBChampion & Partner
posted in Strategies for conversion
Flow Tricks & Tips

Hi Klaviyo Community! Just wanted to share a couple tricks I’ve learned to make managing flows easier.  Don’t leave subscribers behind when sunsetting a flow  When you are retiring a flow, you don’t want to lose anyone who is already going through the flow (ie. in the queue for any of the emails within the flow). To prevent new subscribers from entering the flow, create a conditional split at the top of the flow with a random sample of 0%. This way, 0% of subscribers will go down the “yes” path (ie. through the flow) and 100% of subscribers will go down the “no” path, which leads nowhere. This way, anyone currently going through the flow will still finish it. Once you have no more subscribers in waiting status for any of the emails in the flow, you can completely retire the flow.  Don’t delete your flow variants When you’ve finished a test in a flow, don’t delete the variants or you’ll lose all that great data! Instead, just turn the variant to draft status - that way you can always go

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Taylor Tarpley
Community Manager
2 years ago
chloe.strange
Community Manager
chloe.strangeCommunity Manager
published in Strategies for conversion
SMS holiday marketing campaigns: getting startedBlog

Not sure where to start with SMS? Just in time for the busy holiday season, check out how you can leverage SMS within your holiday marketing strategy. Here are just a few reasons why: Frictionless opt-inGrow your list with mobile-optimized forms, opt-in at checkout, API, and Instagram.Conversations (US and Canada.)Texting is a two-way street. See and reply to customer texts in real time. It’s a personal touch customers appreciate.Accurate attributionWith SMS and email under one roof, you always know which message leads to an order.  

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chloe.strange
Community Manager
2 years ago
Lachlan Kuchel
Contributor I
Lachlan KuchelContributor I
posted in Strategies for conversion
Unsubscribe Page Conversion Opportunity

Little Known Unsubscribe Convertion TrickMost people I see using email marketing are leaving money on the table when it comes to their unsubscribe page…(Especially if you’re doing a lot of volume.)Not many people know this but you can change the unsubscribe page your subscribers land on after they unsubscribe from your email newsletter/list.I’ve used this page to act as one last-ditch effort to get a sale from subscribers...and it actually works!Two things I recommend you do when setting up your unsubscribe page:Make sure they know they’ve been unsubscribed from your list. If this isn’t clear they may mark your email as spam out of confusion. Add a downsell offer.And that's it.You can access your unsubscribe page via the “preference pages” section in Klaviyo.If you have this set up already, please let me know what you have on this page.If you don’t have this set up, let me know if you have any questions or if you need help creating such a page!Thanks,-Lachlan 

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Mailbox Manny
Partner - Silver
3 years ago
Brett from Gatsby
Contributor I
Brett from GatsbyContributor I
posted in Strategies for conversion
Gatsby's Black Friday Cyber Monday Tips - Using Klaviyo Flows for Influencer Marketing

With one week to go before BFCM, I wanted to share how some Klaviyo users are leveraging the brand new Gatsby integration to unlock new Klaviyo flows for influencer marketing automation. New trigger from Gatsby integrationInstagram stats in Klaviyo user profilesCustomer & influencer engagement rates on Instagram posts that mention you brandThis integration was announced on October 21st and it’s been excited to see the results so far.  By The Numbers (averages):15-25% of your customers will opt to give you their Instagram username 25-45% of them have 1,000+ Instagram followers each 6-10% avg. Instagram engagement rate for nano & micro influencersAs we prepare to publish some case studies, here is a specific example of how one merchant created their Klaviyo Flows for influencer marketing:Identify potential influencers on their website using a Gatsby Instagram field in their pop-up (install guide) Flow #1: When the customer joins the newsletter, the new subscriber email flow check

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Taylor Clark
Klaviyo Employee
3 years ago
Julie Hayes
Julie HayesKlaviyo Alum
posted in Strategies for conversion
2020 Black Friday / Cyber Monday Couponing & Discount Strategy

Hi all-This year has been quite different for e-commerce businesses.  We’ve heard from a lot of Klaviyo customers that they are utilizing different couponing and discount strategies -- what are you trying out this year for Black Friday?

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KaseyLuck
Partner - Platinum
3 years ago
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