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Hi Community! I’ve recently taken on a few new clients and have been focused on growing their lists with limited starting resources, so I just wanted to share some of my tried and true tactics to help boost that growth spurt! Let’s dive in. Opt-in Opportunities First and foremost, I always tell customers to start at the bottom of the sales funnel and work their way up. This holds true for ads, websites, and even email. For email, I would encourage new clients to make sure they are giving customers every opportunity to opt in. This includes opt-ins during checkout, back-in-stock notifications, and SMS. In my experience, I personally think collecting SMS opt-in right away is a good thing, even if you're not planning on using SMS in the immediate future. SMS requires some more legal hoops to jump through so it takes a little longer to collect those opt-ins, which means if you want to see growth, you’ve got to get started now! Keep Them Hooked Besides Opt-in opportunities, you should uti
Ecommerce site, list primarily built via purchasers and non-buyer, product-related content blog organic visitors; emails sent vary funny and educational content/newsletters with text offers and visual offers:45% open rate for buyers + 150 day engaged list, 0.52% clicks, $0 attributable sales last 30 days.Is the problem the list or the offers? Seems to be a disconnect somewhere and I don’t want to guess wrong because of cognitive dissonance. Note: I WANT the problem to be the list-- because that won’t invalidate the 10,000 hours I’ve spent creating the offers and content. But what I want most is to make this business successful and let our employees keep the jobs that are becoming at risk because we can’t figure this conversion issue out.I’m thinking maybe of investing some money in using content similar to that which subscribers will see-- to attract subscribers in the first place, who might have more accurate expectations about what they’ll see and read once they give our company thei
Hi everyone!I need to get the last purchase date for each customer in Klaviyo. Is there a way to do this? I’d like to download the data in CSV format for further analysis.Thanks in advance! 😊
Email marketing is an effective tool for businesses. While social media and influencer marketing are growing in popularity, email still provides a great return on investment (ROI).To optimize your email marketing strategy, you first need to understand how your competitors are engaging with your shared audience. Competitor analysis helps you uncover opportunities to improve your own approach.Here's a quick guide on how to conduct effective competitor research for email marketing.Identify top competitorsKnow exactly who your main competitors are. These are typically businesses that offer similar products or services and target the same audience as you.Direct competitors should be your focus, here. Their strategies may offer relevant insights to support your email marketing efforts.Look at:Competitors with a similar target audience Competitors that have a strong presence in your industry Those who might not be direct competitors, but are known for their exceptional email marketing efforts
Have you ever had a subscriber sign up, open a few emails, and then poof—they disappear like your favorite pair of socks in the dryer? (Seriously, where do they go?)Well, let’s talk about how to stop that from happening.In this post, I’m sharing how you can turn those shiny new subscribers into loyal superfans with a nurturing sequence that feels less like a sales pitch and more like a genuine connection. Sound good? Let’s go!Why nurturing subscribers mattersOkay, here’s the deal: getting someone to sign up for your email list is the easy part, but keeping them engaged is where the real connection happens. If you only reach out when you want to sell something, you risk losing their attention.Here’s the good news: nurturing your subscribers can increase their lifetime value, build trust, and keep your open rates from tanking. According to Klaviyo’s latest email marketing benchmarks, welcome email open rates average 54.34%—way higher than your typical email campaign.If you keep the momen
