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Ecommerce strategies

Guidance from those who know ecommerce best, your peers!

  • 44 Topics
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44 Topics
Omar
Partner - Platinum
OmarChampion & Partner
posted in Strategies for retention
How to mass (re)move profiles from/to a list

We needed to mass (re)move people from a list without unsubscribing, deleting or suppressing the profiles. For a client of ours we recently ran into an issue where we needed to mass remove various contacts from a list and add them to separate sub/smaller lists.Segmentation was not an option since we needed people to be subscribed to a list and not based on variables that could change. In this specific case it was a custom multilanguage shop with 1 Klaviyo account.An easy way to remove subscribers from a Klaviyo listKlaviyo does not provide an option to delete users from a list without manually removing them one by one. With thousands of people that needed to be removed this was not an option.SolutionUsing the information found in the klaviyo development documentation I've created this as a way to remove contacts from a list by using a CSV file with all email addresses in the header Email.Use case:While having to split up a main list in seperate sub-lists I encountered an issue that we

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Omar
Partner - Platinum
9 hours ago
Bobby
Partner
BobbyChampion & Partner
published in Strategies for conversion
Master Your Klaviyo Flow: Power-Test for Seamless Customer Journeys

Testing your Klaviyo flows is a critical step to ensure that your marketing strategy delivers the right message to the right person at the right time. This post will guide you through testing your flows, and explore how splits and filters can refine your audience targeting for maximum impact.Why thorough flow testing mattersThe last thing a marketer wants to do is send the wrong message, send the right message but to the wrong person, or send the right message to the right person but at the wrong time.Sending irrelevant messages could cause your subscribers to:Unsubscribe from your marketing messages, which means they’ll be less likely to make a repeat purchase and become a loyal customer “Tune out” of your promotional messages because they assume they’re mostly irrelevant, leading to poor engagementTo help you avoid those outcomes, Klaviyo flows include a couple of neat features, filters and splits, which allow you to personalize your marketing flows.Using filters in flowsKnowing how

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Bobby
Partner
3 days ago
Bethany D.
Problem Solver II
Bethany D.Champion & Partner
published in Strategies for conversion
Unlocking BFCM Success: Effective Cross-Sell & Up-Sell Flows for Maximum Sales

With BFCM around the corner, standing out means more than just attracting clicks—it’s about converting those clicks into bigger sales. Let’s explore some powerful cross-sell and up-sell strategies that can help you boost conversions, increase order value, and build customer loyalty. Ready to make the most of your holiday traffic? Let’s dive in.Reclaim Abandoned Carts with Up-Sell OpportunitiesWhat it is:An up-sell flow encourages customers to consider a higher-value or related item when they abandon their cart. This approach can also include bundling to present added value and enhance the shopping experience.Why it matters:High-ticket items often have higher abandonment rates. By offering additional value, such as bundled deals, brands can encourage customers to return to their carts and complete the purchase, reducing lost revenue during BFCM.How to do it:In your email highlight the abandoned items and include a section showcasing related, higher-priced products with a clear call-to-a

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Bethany D.
Problem Solver II
5 days ago
TimMartinHarvey
Problem Solver III
TimMartinHarveyCustomer Champion
published in Strategies for conversion
Unlock Deeper Customer Insights with Shopify's Checkout Blocks and Klaviyo Integration

Discover how Shopify’s Checkout Blocks empower merchants to capture valuable first-party customer data at checkout, creating new events and customer properties in Klaviyo to fuel smarter, data-driven marketing strategies. Leveraging Checkout Extensibility to Unlock Valuable Customer DataIn a world where privacy regulations are tightening and third-party data sources are shrinking, first-party data has become more critical than ever. It’s the data your customers willingly share—direct from the source. This unlocks opportunities for deeper personalisation and smarter marketing. In this article, we’ll explore how you can leverage this data using Checkout Blocks & Shopify’s Checkout Extensibility.In Shopify Summer Editions 2024, Shopify announced that Checkout Blocks is now free for all Plus merchants, offering more flexibility to customise the checkout experience. With Checkout Blocks, merchants can easily add custom fields, style changes, and even modify text, all without coding. The

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TimMartinHarvey
Problem Solver III
9 days ago
Adam Ragsdale
Partner
Adam RagsdaleChampion & Partner
published in Strategies for retention
How to Nurture Your Customer Base Without Discounts

Are you familiar with this scenario? Sales are sluggish, so you decide to send an email campaign with a discount offer. It works and delivers an immediate boost in sales. You might think, “Wow, this is easy!” But can you just keep regularly sending? Not so fast, my friends. Regularly sending discount emails can help deliver short-term sales, but it can also:Erode your profit margins Attract price-sensitive customers who aren't loyal Devalue your brand in the eyes of consumers On top of all that, here's the real problem: relying on discounts means you're not truly nurturing your customer base. You're just bribing them to come back. When was the last time you felt a genuine connection with a brand that constantly bombarded you with discount codes? Exactly.  In the ever-competitive ecommerce market, this approach is unsustainable. Consumers have countless options, and if price is their only consideration, you'll always be racing to the bottom. So how can you nurture your customer base wit

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Adam Ragsdale
Partner
12 days ago
StefanUE
Expert Problem Solver III
StefanUEChampion & Partner
published in Strategies for conversion
9 tips for using Klaviyo AI to make your life easier

Ever since Klaviyo AI started gaining momentum earlier this year, we’ve seen the amazing heights this technology can help us reach in terms of making everyday life easy.Here are a few of the things we’ve learned in the past 8 months related to 3 major aspects of Klaviyo AI: insights & reporting, content creation, and optimization. Tip 1: Use review sentiment AI to better understand your customersWhen enabled, Klaviyo’s review sentiment AI allows you to generate insights from your reviews by topic (e.g., what customers like or dislike about your customer service, delivery and shipping), or over time. The “over time” tab shows you how sentiment, whether positive or negative, developed over time. The default time frame is 30 days, but it can be longer. Use these insights to quickly understand how your customers are feeling about your products, address pain points in your marketing, amplify your content creation, and humanize your copy. Tip 2: Create the perfect cross-sell email using

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StefanUE
Expert Problem Solver III
25 days ago
stephen.trumble
Community Manager
stephen.trumbleCommunity Manager
published in Strategies for acquisition
Tips for using AI to optimize forms

Hey Klaviyo Community!In the world of pop-up forms, timing is everything.Ecommerce brands optimize their forms because even small tweaks to display and behavior targeting can mean the difference between being invited to continuously market your products to someone for years to come and losing them forever.So when exactly should you time your forms?Instead of guessing or trying to figure out what everyone else is doing, use your own data to find the ideal timing for your audience. You can easily run A/B tests—or, better yet, use AI to save time and deliver even more accurate results.Fortunately for all those marketers (and you), the wait is over. You can now use AI to optimize your form display timing,get more accurate results from your A/B tests, and more.Stop guessing, and put your data in the driver’s seat. Here’s how.Tip 1: Use Klaviyo AI to find the best display time for your formsIn Klaviyo, you can use AI to run an optimization test—a series of experiments to optimize a sign-up f

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stephen.trumble
Community Manager
1 month ago
Mailbox Manny
Partner - Silver
Mailbox MannyPartner - Silver
posted in Strategies for conversion
💡 Email Design Tip - Using The Date Variable with a Dynamic Coupon

Hey Fam,  This tip is a “nice-to-have” to help the user experience in the welcome flow that uses a dynamic coupon which expires after X amount of days. I’d say 99% of brands are using an welcome discount to incentivize visitors to get on their email list.  So, naturally, that first email should answer the question - what’s my coupon code?! Yes, you could use a static coupon that’s the same for all your subscribers (ie. WELCOME15), but a few issues I have with that:It could be EASILY shared amongst friends (I’ve done it) and found by services like Honey If you want to incentivize urgency, will someone believe a generic coupon code is actually going to expire (yes, my view is skewed because this is what we do for a living) Does it really make the subscriber feel special that it’s a code really for them? Probably notOkay, so what’s the tip?Here’s our setup:Dynamic code generated by Klaviyo Expires after X amount of days (let’s say 7) Reminder email after 6 days that the coupon will expire

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Mailbox Manny
Partner - Silver
2 months ago
KatherineB
Partner - Platinum
KatherineBChampion & Partner
published in Strategies for conversion
Using Klaviyo Flows AI to build better, more personalized flows

Building personalized, streamlined flows just got easier with the release of Klaviyo’s Flows AI. If you have even a nugget of an idea, slot it into the Flows AI builder and Klaviyo will do the work for you. How to get started with Klaviyo Flows AI Go to the Flows tab in Klaviyo. Click “Create Flow.” Click “Build Your Own.”  Select “Create with AI.” Name your flow. Type out a description of the flow you want to create. The more details you include, the more accurate your flow creation will be. Let Klaviyo know what you want to trigger the flow, any profile or event filters to include or exclude, and flow actions such as the number of emails and time delays between them. Click “Generate Draft” and Klaviyo will build out the flow structure for you. If you’re happy with the structure, click “Edit flow” to add content to your emails.  With AI, language matters  When writing the description of your flow, the words you use matter. Consider these two examples:“Create a 2 email flow when someon

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KatherineB
Partner - Platinum
2 months ago
Bethany D.
Problem Solver II
Bethany D.Champion & Partner
published in Strategies for conversion
Unlock BFCM success: what to try and why it works

It’s that time of year again—the ever-anticipated shopping event, Black Friday Cyber Monday (BFCM), which presents a golden opportunity for brands to boost their sales and expand their customer base. But with every business competing for consumer attention, how do you stand out?   Keep reading for some effective marketing strategies that could help you craft compelling offers to maximize this year’s BFCM success.  1. Segment your audience to send personalized emails  What it is: Segmenting your audience empowers you to tailor email campaigns to specific customer groups, increasing the relevance and appeal of what your brand has to offer this holiday season. Why it matters: Personalization increases engagement and conversion rates by making your emails more relevant to each customer. How to do it: Use segmentation tools to divide your audience based on past purchase behavior, browsing history, engagement levels and interests. For instance, you might create segments of:VIP customers: Rew

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Bethany D.
Problem Solver II
3 months ago
Ashley I.
Partner - Platinum
Ashley I.Champion & Partner
published in Strategies for conversion
Drive more sales with these impactful unified email & SMS tactics

If you’re looking to increase your customer engagement and drive more sales, an omnichannel marketing strategy is a must. An omnichannel marketing approach means communicating consistently across different channels, providing a seamless experience for your customers. Email and SMS are two powerful communication channels that enable you to create cohesive, personalized experiences that resonate with your audience and foster loyalty. Properly aligning email and SMS strategies helps your brand reinforce your message, reach a wider audience, and optimize engagement rates.  Below are a few key tactics my team has used to effectively unify email and SMS marketing efforts for the brands we manage on Klaviyo: Use a multi-step form to collect email & SMS consent The first step of any unified marketing strategy is ensuring subscribers have opted in on your core channels. With Klaviyo, it’s easy to collect email and SMS consent all in one go using a multi-step sign-up form. This allows new we

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Ashley I.
Partner - Platinum
3 months ago
Victoria_ap_G
Expert Problem Solver I
Victoria_ap_GChampion & Partner
published in Strategies for conversion
8 copywriting tips that create impactful emails

Email copywriting includes both subject line and email body copy. It may seem straightforward, but it requires practice, strategy, creativity, and careful execution. When inboxes are flooded with marketing emails, copywriting is where you can stand out and generate revenue from your email marketing channel.  Great email copy is well written, on brand, clear, easy to read, and direct so your subscriber knows what to do.  These 8 tips will help you create stronger email copy, boosting your click rates and conversion rates.  1. Know your audience  You need to know who you’re talking to before you do anything in marketing, including email copywriting. Good copy demonstrates an understanding of its audience to resonate with them, which ultimately drives action.  Work out why your audience would care about your message. How can you help solve their specific problems? What are their motivations to act?  Putting your customer at the heart of every piece of copy helps to eliminate fluff, and ma

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Victoria_ap_G
Expert Problem Solver I
3 months ago
Bethany D.
Problem Solver II
Bethany D.Champion & Partner
published in Strategies for conversion
9 SMS tips that drive revenue

In today’s dynamic world of digital marketing, SMS marketing stands out as a uniquely powerful tool to engage directly with your most active customers. For brands, every customer interaction counts, and SMS can be the difference between a one-time buyer and a lifelong customer. Check out my 9 personal tips for using SMS marketing to not only drive revenue, but also build strong customer relationships.  #1: Craft personalized messagesNothing beats the feeling of receiving a message that feels like it was crafted just for you. Klaviyo's robust segmentation features allow you to tailor texts based on customer behavior and preferences. For instance, use dynamic fields like customer names or favorite product categories to customize messages. This personal touch transforms generic outreach into meaningful conversation. #2: Time your messages perfectlyThe timing of your SMS can significantly impact its effectiveness. Schedule messages during peak engagement times, such as weekends or post-wor

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Bethany D.
Problem Solver II
4 months ago
DavidV
Partner - Platinum
DavidVChampion & Partner
published in Strategies for conversion
Klaviyo's benchmark report takeaways and use cases

Today I want to take a look at Klaviyo’s 2024 Benchmark Report and dive into some of the report’s key takeaways and use cases. There is a LOT to unpack in this report, so I have decided to focus on automations, also known as flows.  Automations continue to be the smartest investment of your time as a marketer. According to the benchmark report, automated flows can generate up to 30x more revenue per recipient (RPR) than one-time campaign sends -based on the difference between average RPR for email campaigns ($0.11) and average RPR for abandoned cart flows ($3.65). Let’s take a look at the 3 top-performing flows globally, and unpack some more strategy around each of them. Abandon cart flows When it comes to revenue, abandoned cart flows are king, averaging $3.65 in RPR. The top 10% of merchants on Klaviyo, meanwhile, average $28.89 per recipient. Abandoned cart revenue is directly linked to the average order value (AOV) in your store, and the report lists average benchmarks for your spe

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DavidV
Partner - Platinum
5 months ago
Brett_Gatsby
Problem Solver IV
Brett_GatsbyChampion & Partner
posted in Strategies for acquisition
New integration to convert Instagram followers into Klaviyo email & SMS subscribers

Fellow Klaviyo users and enthusiasts, I wanted to highlight a new list growth strategy that you might have noticed mentioned in one of Klaviyo’s recent blog posts, “How to unlock Instagram as a channel for Klaviyo list growth”. I’m the founder of Gatsby - our integration syncs Instagram and TikTok insights to Klaviyo. And now with the added ability for Instagram users to opt into your Klaviyo lists directly from the social network. This update for List Growth is gaining momentum rapidly as it has quickly proven to be an effective strategy for clients. For instance, in one case study, a brand ran an Instagram giveaway and converted over 1,000 of their IG followers into email subscribers within a week. What makes this feature so great is its simplicity. Instagram users are not redirected off-platform to fill out a form, nor are they simply added to a list. Instead, they are fully opting in and subscribing to receive your Klaviyo email and SMS marketing without leaving their Instagram DMs

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Brett_Gatsby
Problem Solver IV
6 months ago
Spark Bridge Digital LLC
Partner - Gold
Spark Bridge Digital LLCChampion & Partner
published in Strategies for conversion
Get Out of Spam: Our Go-To Steps For Domain Reputation Repairing

Hi Community!  As a Champion, I would love to share some of my experience with you all so we can continue to learn and grow together! One particular story I’d like to share is about a client of mine’s deliverability issues and how we rectified their particular issue, in hopes it will teach and encourage others as well.   The challenge facing our Klaviyo Client, WearMePro (WMP), was the concern that their domain reputation was in bad standing and that their emails were landing in Spam after seeing several sends with low engagement. Even with their normally avid and engaged following, they saw Open-Rates slipping into 13% or less.When you fear your brand may be suffering from a similar fate - here is our tried and true strategy to help get your domain back into good standing.(Keep in mind things like purchased lists will make domain repairing an almost impossible task - so ensure your list only consists of contacts who've organically opted-in to hear from your brand.)Step One: Get a Puls

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Spark Bridge Digital LLC
Partner - Gold
8 months ago
Ashley I.
Partner - Platinum
Ashley I.Champion & Partner
published in Strategies for retention
How to turn new customers into repeat buyers

 We all know that it costs exceedingly more to acquire a new customer than it does to retain a hard-won one; 4 to 5 times more, actually, per Forbes. The holiday season presents a unique opportunity to introduce brands to a large influx of first-time buyers that they can convert into loyal customers. In this post, we’ll explore some tried-and-tested strategies you can implement today to retain your new customers. Understanding the stages of the customer journey  We think about the customer journey in 5 stages: Awareness, Acquisition, Conversion, Fulfillment, and Loyalty. During the Awareness & Acquisition phases, prospective customers are most receptive to information that’ll help them identify a fix for their specific need. They also compare products and the benefits of choosing between various brands during these top-of-the-funnel stages. When customers enter the Conversion stage, most have enough information to make a purchasing decision, while others may choose to subscribe and

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Ashley I.
Partner - Platinum
9 months ago
ebusiness pros
Partner - Silver
ebusiness prosChampion & Partner
published in Strategies for conversion
How to segment with impact to increase ROI

Hey, y’all! I’m Gabrielle, and I’m here to share some strategies to help you get the most impact from segmenting your audience. Why segments matter Email marketing has come a long way since the days of generic mass emails that resemble a somewhat interesting ad, but aren’t specifically relevant to the product you want. Today, successful brands understand the importance of delivering targeted and relevant messages to their customers. Segmentation is one of the most effective strategies for achieving this personalization. After all, you chose to do your email marketing with Klaviyo for a reason! In this article, we'll explore the key segments that every brand needs. I’ll also introduce some of my personal favorite segments to help you better understand dynamics in your customer base. Segmentation is the holy grail of email marketing, as it allows brands to tailor their messages to different customer groups with precision. To make the most impact with segmentation, it's essential to ident

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ebusiness pros
Partner - Silver
9 months ago
Mailbox Manny
Partner - Silver
Mailbox MannyPartner - Silver
posted in Strategies for acquisition
💡 Idea: How we increased our new visitor form sign-up rate by 60%

Hey!With traffic acquisition becoming more expensive on FB, it’s become super important that we try to get qualified traffic into our owned ecosystem - either through a purchase or get their contact info (email, phone) while on the site.One area we’ve put a focus recently is the latter - getting their email address.  Our primary way of getting that email was through a first time visitor pop-up. We were able to increase our opt-in rate from 3.5 - 5% on average to 8 - 9% by using a micro-commitment before the ask. Screenshot of our Klaviyo pop-up opt-in rate since the last week of December.  We made the change mid-week for Jan 10.  Ignore the traffic bars and look at the line graph.What does it look like in practice?Here’s a screenshot of how it looks to the visitor.The micro-commitment (usually just a simple Yes or No, we’re not wanted to have the visitor do any work yet - ie type their email) Screen 1 on the pop-up  If they clicked “Yes, Please” we take them to the 2nd screen whic

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Mailbox Manny
Partner - Silver
10 months ago
worcestershiresauce
Active Contributor I
worcestershiresauceActive Contributor I
posted in Strategies for acquisition
Which Social Platform Do You Spend Time On To Get Ecommerce Advice For Your Store?

As an e-commerce store owner or employee, which social media platform do you most often spend time on to get advice and content about growing and marketing your brand, and to find new people/advisors to learn from?If you want, you can also share your fav accounts to follow :)

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worcestershiresauce
Active Contributor I
1 year ago
chelsgrove
Partner - Gold
chelsgrovePartner - Gold
published in Strategies for acquisition
10 effective strategies to build your list before Cyber Weekend

As Black Friday and Cyber Monday approach, we all start to gear up for one of the busiest shopping periods of the year. To maximize sales and customer engagement, it is critical to build a strong email list in Klaviyo. Let’s check out 10 effective strategies to help you grow your email list and prepare for a successful holiday season. 1. Create irresistible lead magnetsA compelling lead magnet is a valuable incentive that encourages visitors to provide their email addresses. In Klaviyo, design and automate the delivery of exclusive content, discount codes, or free guides relevant to your audience's interests. Ensure your lead magnet aligns with your Black Friday/Cyber Monday promotions to maintain interest and anticipation. 2. Optimize Klaviyo sign-up formsCustomize and optimize Klaviyo's sign-up forms to capture potential subscribers effectively. Place these forms strategically on your website's high-traffic areas, such as the homepage, product pages, and blog posts. A/B test with dif

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chelsgrove
Partner - Gold
1 year ago
retention
Partner - Platinum
retentionChampion & Partner
posted in Strategies for conversion
Upgrade Personalization with Show/Hide Blocks

Upgrade your personalization in Klaviyo Templates: By now, I think we've all mastered the "Hello {First Name}" personalization feature on Klaviyo. It's always funny when it's sometimes implemented wrong and you literally see the word "First Name" in the email. I think it's time to upgrade personalization beyond just "First Name." Looking through dozens of Klaviyo accounts by now, one of the most powerful but underutilized feature of Klaviyo is the Show/Hide logic block in templates. The Show/Hide logic let's you show or hide a Block or Section of your template if it matches certain conditional logic. For example, imagine you're a Pet Toy Store, you may have a generic email like: "Hello John, thank you for joining tour Pets Toys Newsletter. We Love pets too, so we hope you find something here at our store that suits your pets' needs." A bit generic right? Now, imagine you have a custom property that defines what type of pet the subscriber has. With the Show/Hide block, you can have thre

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retention
Partner - Platinum
1 year ago
A
Active Contributor I
arbradorActive Contributor I
posted in Strategies for acquisition
Landing Page app

Is it best to use a dedicated landing page app such as LeadPages or Unbounce along with Klaviyo? Which is the best and most cost-effective app? Thanks!

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A
Active Contributor I
1 year ago
Brett_Gatsby
Problem Solver IV
Brett_GatsbyChampion & Partner
published in Strategies for conversion
5 Non-discount promotion ideas for Black Friday Cyber Monday

Hey Community, Brett here! It may be cliché saying, but where did the year go?! Somehow the holiday season is drawing near, and clients and consumers alike are all gearing up for the Black Friday Cyber Monday or BFCM frenzy.  As someone who does all his clothes shopping for the year during this holiday weekend, I personally can’t wait! My wife thinks I’m crazy, but I love all the energy, promotions, and deals that brands put together for the “superbowl of ecommerce.” I make all my buying decisions based on which brands offer the best messaging and offers. True Classic I’m looking at you! While we all think of pricing cutting during BFCM, offering steep discounts may not be the right approach for your brand, or you may want to offset the margin compression with some other promotional ideas that increase your revenue. In this post, we'll explore five ideas that will help you stand out and drive engagement during BFCM, without heavily discounting your products. 1. Exclusive bundles and gi

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Brett_Gatsby
Problem Solver IV
1 year ago
KatherineB
Partner - Platinum
KatherineBChampion & Partner
published in Strategies for conversion
How to test your discounts now for BFCM Success

It’s August, and if you haven’t started thinking about BFCM, (Black Friday Cyber Monday for the non-initiates) yet, then this article is for YOU.  BFCM season means that customers are expecting something special. However, with so many paths to take, how do you know what offers will work and which ones will drive the most revenue for you? The types of offers to try  There are several types of offers to choose from, and 6 years running BFCM campaigns has taught me that you should have at least two different offers. For example, these can be separate Black Friday and Cyber Monday offers, a VIP offer vs. everyone-else offer, or a primary offer then a secondary offer for people who buy early. Here are some great examples of common offers:  Storewide discount (this type of offer works well for everyone).  Large discount on one item (this type of offer works best on “staple” items that appeal to everyone on your list).  Tiered discount (this type of offer is more complicated for your customer

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KatherineB
Partner - Platinum
1 year ago
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