Is anyone else experiencing massively inflated click rates? We started noticing it from about 2 weeks ago to now, and it’s showing an over 200% increase to our monthly click rate averages. When looking at individual campaigns as well, they’re also looking to be incredibly higher. Does anyone know if this is just a Klaviyo issue being worked through or what else would be causing this?
Inflated click rates?
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Best answer by kaila.lawrence
Hi friends! Jumping in here again to reiterate this is a known industry problem the product team is actively working on solutions for. You have a few options in the meantime:
- An immediate stopgap is moving to dedicated click tracking with SSL could help reduce (but not eliminate) elevated bot clicks. This is not assured as it has not been extensively tested, however this could help to mitigate the effect of these clicks on your sends.
- To help you monitor the size of the potential audience, create a segment where “Has clicked email at least once in last X time" with an additional filter where Bot Click = true.
- Alternatively, you can also add the “Bot click = false” filter to your engaged segment in order to maintain your deliverability.
Here’s some more information on this topic:
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