Hi all! We’re planning on doing a timed campaign where customers receive exclusive access at the same time via email that includes a password. What is the best practice to ensure everyone has a fair chance? How long would it typically take for 500+ emails to receive it? Should we send a few minutes before the launch, if so, how many minutes?
Best answer by david.to
Due to a number of variables, there wouldn’t be a way to estimate how long emails will take to reach a recipient’s inbox once they have been sent from Klaviyo. Often times, once sent from Klaviyo, emails will take a matter of seconds to minutes to land in a recipient’s inbox. This is due in part to how the inbox providers are reviewing the content of the email, if the recipient has any addition network or inbox filters, etc. The inbox providers themselves hold sole responsibility to the deliverance of these emails to one’s inbox where as Klaviyo is the sending provider for these emails.
To keep this exclusive offer as fair as possible, I would recommend ensuring that you are scheduling the campaign to send out at the same time or use the “Send now” function when you want to dispatch the email.
I hope this helps! Have a great day!