I’d like to create a segment of active subscribers for a specific SKU. What’s the best way to do that?
What are you trying to do? Send specific emails to subscribers?
I’m trying to think of there are any workarounds. Recharge will add customer tags and order tags to subscription customers. So you could make a segment of customers with the subscription customer tag for segmenting.
I would need to double check if order tags come through from Shopify to Klaviyo, if they did, that could be another potential solution.
Hi @Jaime G and welcome to the Community!
Unfortunately, there is not way to differentiate between recurring revenue (i.e subscriptions) and a one-time order from Klaviyo’s side. This is because both types of orders are passed to Klaviyo via the same Shopify Placed Order metric, so Klaviyo only sees that there has been an order from Shopify. The Klaviyo/ReCharge V2 integration helps only in identifying an active customer on subscription, but the actual individual order/revenue events are passed through the same metric.
The ability to filter out recurring subscriptions is a widely requested feature, and my colleague Alex has already submitted a product request after responding to this post:
The Klaviyo V2 Integration for Recharge is actually all built and handled by ReCharge themselves so if you haven’t seen it already, here’s ReCharge's Klaviyo V2 resource.
I hope this helps to clarify, and thanks for using the Community!
- Brian