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In today’s competitive marketing landscape, brands need to stand out by being interactive and engaging. Gamification has emerged as one of the most effective ways to capture attention and boost customer interaction. Whether you’re in the e-commerce industry or running creative campaigns for mobile gaming, integrating gamified elements into email marketing can significantly increase engagement rates and enhance user loyalty.What is Gamification in Email Marketing?Gamification is the use of game-like elements to encourage users to take action. This could mean adding interactive quizzes, spinning wheels for discounts, or even scavenger hunts for special offers. The idea is to make the email experience fun and rewarding, encouraging recipients to engage more with your content rather than simply skim through it.For instance, in a recent campaign that integrated elements inspired by the mobile game "Dude Theft Wars Mod APK" (available for download at ModHello.Com), a gamified email sequence
Greetings Klaviyo Community,As a new member of this community, I am eager to learn more about best practices and strategies in email marketing, particularly with Klaviyo’s powerful segmentation features. My question to the group is: How significantly does precise segmentation influence key metrics such as open rates, click-through rates, and conversions in your experience?From the data I’ve reviewed in marketing literature, segmentation is often emphasized as crucial for boosting customer engagement. However, I am curious about your hands-on experience with Klaviyo. For example, when segmenting based on customer behavior, location, or purchase history, how noticeable have the improvements been in your campaign performance?Additionally, have any of you conducted A/B testing with different levels of segmentation? What were the key findings in terms of engagement and overall marketing success? Are there any particular metrics you focus on when analyzing segmented campaigns?I would greatly
Hi everyone,I’m starting to explore Klaviyo’s AI features for email marketing, and I’m curious to hear from others who have used it. How effective have you found the AI-generated content suggestions? Are they really helping improve engagement and conversions, or do you find you still need to tweak things manually?Also, any tips on getting the most out of these AI features would be greatly appreciated! Thanks in advance.
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Hi Community! I’m pleased to announce the winners of our Klaviyo AI Contest!  Congratulations to 1st place winner... 🏆🎉@Teri Lanier 🎉🏆!!! @Teri Lanier takes home the $600 grand prize in gift cards with her excellent response to our prompt, where she explained how her and her team utilize the Segments AI, smart sending, and predictive analytics for their SMS audiences to drastically improve their overall send/conversion metrics: About Teri: Teri is a dedicated graphic designer at Viridian Bay, a family-owned B2C home and garden sculpture company of under 20 employees. She plays a crucial role in maintaining her brand's visual identity across various platforms, including social channels, website, and mailed catalogs. At the start of this year, she spearheaded VB's transition to Klaviyo, following recommendations from their catalog strategist. This integration with Shopify has significantly enhanced her team's marketing capabilities, enabling them to craft more targeted and impactful
In this session, we explore 3 of Klaviyo’s AI tools -- Segment AI, Email AI, and the subject line assistant.To register for an upcoming session, visit the registration page. To see a recording of a previous session, watch the video below:  Help Center Articles:How to use Klaviyo’s subject line assistant How to use Segments AI to define a segment How to use Klaviyo AI to work smarter and earn moreYoutube:Youtube | Reply to reviews faster with AI Youtube | Use Klaviyo AI to generate email content Youtube | Define segments using AI Academy Course:Power smarter marketing with Klaviyo AIKlaviyo Blog:Blog | How AI is improving speed and scalability Blog | Why clean data matters for AIFor continued learning and support, utilize the following resources: Search for relevant articles on the Help Center. Learn how to use Klaviyo AI on Youtube. Create a post on Klaviyo Community to connect with other businesses, Klaviyo users, and experts. For individual account troubleshooting, contact Support.
Hey friends! I recently discovered this fun improvement to the AI subject line tool in Klaviyo. Did you know you can now look at the “analyze” tab and see your top performing subject lines from the last 90 days? This was implemented as part of product feedback that myself and the other Community Champions shared in December. Klaviyo’s product team really does listen to feedback, and they have a big exciting roadmap for improvements to come in 2024! Has anyone tried this AI feature lately?
Klaviyo has recently introduced Klaviyo AI with many awesome features. One of the great features I've tested recently was the forms display optimization feature which allows you to cut down the time to test various variables in an automated way to find the best display timing. These are my first findings - so I'll try to update this topic as I've ran multiple of these tests.Why I like this feature:I'm was and still am very excited about this feature mainly because forms are the top of the funnel when it comes to email. It allows you to cut down precious thinking time and test various versions in an automated way. Important things to know:You need an account with at least 400K profiles since it will be running various a/b tests at the same time - statistics is what it is - you need enough traffic. It will only test various display options / variations in an automated testing way No need to think about anything, tests will run automatically and winners will be tested against baseline. Si
Are you ready to get more out of Klaviyo? Learn how to make Klaviyo AI part of your everyday workflow to help you spend less time on manual tasks and more time on the stuff that matters. Learn how to use each AI-powered feature in Klaviyo to save time, automatically test and optimize, and build smarter customer retention strategies with AI insights. Explore real life examples and use cases that you can implement right away. By the end of this course, you will be able to:Save time on copywriting using Email AI and SMS AI. Build segment definitions using Segments AI. Use Reviews AI to reply to reviews. Test emails, SMS and forms with smart A/B tests. Compare your performance to competitors with AI-driven benchmarks. Drive better engagement with Smart Send Time and Form Optimization tests. Build proactive retention marketing strategies using predictive analytics like expected date of next order, predicted CLV, and more. Increase email conversions with personalized product recommendation f
