Hello, I want to create a segment to exclusively target my new customers for 60 days, in order to implement a 60-day LTV strategy/New customer strategy.
This segment should automatically include new customers and keep them for 60 days, then remove them from the segment once this period is over.
I don't know how to proceed...
Can you help?
Thank you!
Best answer by bluesnapper
View original
+36
Welcome to the community
Is the segment below what you’re looking for? It will include all customers who have placed an order in the past 60-days. When their last order is 61 days ago, they will drop out of the segment.
Regards
Andy
+1
Hey Joseph!
Just want to add to Bluesnappers answer:
You can also add an aditional criteria that the person has only purchased 1 time, if you want to focus on new first-time customers. I know that your question didn’t specify what time of new customers, but I just thought that it could be new first time customers, as this is a focal point for many businesses.
Also, consider taking a looking at the segment criteria “expected date of next purchase”. Maybe not for this segment, but it’s an interesting one to play around with when trying to optimize CLV.
Best of luck!
/Casper
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