Fulfilled Order Definition on Campaign Report

  • 16 September 2021
  • 2 replies


Is the Fulfilled Order Definition:


  1. The total number of contacts sent that specific campaign who made a purchase?
  2. The total number of contacts in the list of segment sent the campaign who have made a purchase at any time?




Best answer by nikitavaidya 16 September 2021, 16:18

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Hi @JDoubleFizzle ,


Thank you for writing in!

Fulfilled Order is an event recorded into Klaviyo when your e-commerce store marks the order as Fulfilled. Depending on your e-commerce store, you can find the definition in our help center documentation.

Here’s the definition for Fulfilled Order in Shopify -


If you are specifically referring to the campaigns overview, I would recommend using the “Placed Order” event instead of the “Fulfilled Order” event to get a true number of customers who purchased after opening or clicking your campaign.

If you do use the “Fulfilled Order” event in your campaigns overview, it will be the number of people who opened or clicked your campaign and then Fulfilled their Order.

Klaviyo uses a last touch revenue attribution model and you can read about it here.


Happy Sending!





Perfect. and thank you for the quick turnaround. Appreciate ya.