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Topics started by geanna.flavetta

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geanna.flavettaKlaviyo Employee

posted in Analytics and Deliverability

Post-Product Announcement Live Training: Benchmarks Best Practices

It was so great chatting with @Akil and @oliver.ren about best practices for using Benchmarks in Klaviyo. If you didn’t get a chance to watch the live training earlier today, feel free to check out the recording. In the session, we covered: Prioritizing Your Insights Using Benchmarks for: Campaigns Welcome Series Ecommerce Metrics For in-depth guidance on using benchmarks, check out the Guide to Benchmarks in Klaviyo in the Help Center. What was your favorite takeaway from today’s session?

geanna.flavettaKlaviyo Employee

Post-Product Announcement Live Training: SMS Best Practices

It was so great chatting with @moises.toledano and @Akil about best practices for using SMS in Klaviyo. If you didn’t get a chance to watch the live training earlier today, feel free to check out the recording above. In the session, we covered: Optimizing for SMS Submissions Advantages of SMS with Email SMS Message Do’s and Don’ts Planning your SMS StrategyFor in-depth guidance on using SMS, check out the course Strengthening Your Relationships with Klaviyo SMS on Klaviyo Academy. What was your favorite takeaway from today’s session?

geanna.flavettaKlaviyo Employee

published in Live training recordings

Holiday Season Marketing Checklist

Congrats!! You made it through the Cyber Weekend fury. While you may be tempted to sit back and relax, it’s time to prepare for the rest of the holiday season. Not to worry, we have you covered with 7 steps for success this holiday season!Reflect on Black Friday/Cyber Monday (BFCM) campaignsBefore you finish your turkey leftovers, check to see how your messages fared during Cyber Weekend. Check on your open, click, and unsubscribe rates. Checking on these metrics is vital to ensure your messages are going to the inbox and not landing in spam. Set up a post-purchase flow to nurture the relationship between any new and existing customers who purchased during BFCMMake your new customers loyal ones and your loyal customers brand evangelists by fostering relationships using a post-purchase flow. This flow can be a simple thank you, a request for review, or instructions on how to use a product. Set up a browse abandonment flowYou will likely have shoppers that, for one reason or anothe

geanna.flavettaKlaviyo Employee

published in Live training recordings

Black Friday / Cyber Monday Quick Start Strategy for Those New to Klaviyo

Black Friday and Cyber Monday (BFCM) are days away. If you don’t have a plan in place and are new to Klaviyo, we’ve got you covered. Follow the 10 steps below to make sure you make the most of the merriest time of the year for ecommerce businesses!Integrate your ecommerce platform with Klaviyo (5 min) To start, you’ll need to integrate your ecommerce platform with your Klaviyo account. This is to ensure that you have all of your data in one place so you can send relevant, personalized messages to your customers.Sync your contacts from your previous email service provider (ESP) (10 min) If you’re coming from another ESP, make sure to pull all of your contacts and their data into Klaviyo. If you are brand new to email marketing, you don’t need to worry about this step.Integrate with Facebook (5 min) If you’re planning to run paid advertising campaigns on Facebook or Instagram, integrate with Facebook so you can harness the power of Klaviyo segmentation to target people on multiple channe

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