Hi,
I’d opened this topic on GA forum but hadn’t got any responses. First, I will share what I wrote on this topic.
We have an issue with the data coming from Klaviyo. I will try to demonstrate with some screenshots. I can assure you that all the UTMs on Klaviyo correctly working. We have some campaigns have been sent as well as automated flows sending regularly. Though I am able to review campaigns on GA, I cannot see the orders/revenue coming from flows. Plus, it shows the source as "Unassigned". When the revenue comes from Flows it was showing the source as "Direct". However, I resolved this since the problem based on the url ending with "/" slash. Now, this one is fixed but we just got an order from the flow but it shows source/medium as Klaviyo / campaing. It needs to be klaviyo / flow. Also, the rest of the problems still going on.
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And then I will explain what I go through currently.
I’ve just changed the default UTM’s by referring to these 2 topics. You can see the default UTM settings on our account. Is that set up correctly or i need to change anything again? By the way it will be now applied to the all flows I already created? I just switched off the configure - Customize Tracking Parameters on the flows’ messages. I was wondering if I need to apply these to the all flow messages?
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There is still discrepancies between GA and Klaviyo. We got 2 orders coming from Abandoned Card Flow - Checkout Triggered. Normally Klaviyo say it’s coming from Klaviyo when I checked them out. However, when I go over on GA it seems the purchases coming from Direct.
I am really confused and need to figure this out which is really important for us in terms of reporting.
Can someone enlighten me pertaining to these issues we’ve been through?
Looking forward to your replies.
Best,