Hi everyone,
One of my clients recently had a change in there Shopify theme. When that happened, the add to cart metric was down for a couple days resulting in the conversion rate, the Active On Site Metric, and the total revenue generated by Klaviyo to drop (by around 50%).
I read the Troubleshooting decreasing KPIs from the Klaviyo Help Center and understood that usually when total orders are down as a result of a lower than usual conversion rate with normal traffic is may be because the average add to cart rate is low, average bounce rate is high, or your cart abandoned rate is high.
However, after I fixed the added to cart metric, the conversion rate for both my flows and campaigns kind of just stayed down for a little bit over a month now.
What should I do?
Best answer by Omar
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