The Community Commons

Learn from your peers and share what’s working well, or what’s not, from similar sized businesses across industries. As they say: a rising tide lifts all boats!

KatherineBChampion & Partner

posted in Show & Tell

Flow Tricks & Tips

Hi Klaviyo Community! Just wanted to share a couple tricks I’ve learned to make managing flows easier. Don’t leave subscribers behind when sunsetting a flow When you are retiring a flow, you don’t want to lose anyone who is already going through the flow (ie. in the queue for any of the emails within the flow). To prevent new subscribers from entering the flow, create a conditional split at the top of the flow with a random sample of 0%. This way, 0% of subscribers will go down the “yes” path (ie. through the flow) and 100% of subscribers will go down the “no” path, which leads nowhere. This way, anyone currently going through the flow will still finish it. Once you have no more subscribers in waiting status for any of the emails in the flow, you can completely retire the flow. Don’t delete your flow variants When you’ve finished a test in a flow, don’t delete the variants or you’ll lose all that great data! Instead, just turn the variant to draft status - that way you can always go

cassy.leeKlaviyo Alum

published in News & Announcements

Klaviyo's First-Ever Product AnnouncementNews

Hi Community For those of you that had the opportunity to join us for our first-ever Klaviyo Product Announcement, we’re so glad you were able to tune in to hear about our newest updates up close and in action! If you weren’t able to catch the Product Announcement event today, fear not! You can get caught up on all the material we covered in this video here, or you can check out our blog post for the key highlights. This time around, we highlighted SMS and Benchmarks — two major updates that can help you grow your business faster and hone in on your biggest opportunity areas.Looking for more resources to SMS and Benchmarks? You can find some helpful articles, courses and Live Trainings with the links below! SMS Getting Started with SMS & MMS Getting Started with Using SMS and Email Together Strengthening Your Relationships with Customers Via Klaviyo SMS Course Level Up: SMS Best Practices Post-Klaviyo Product Announcement (Live Q&A - April 7 @ 10AM EDT) SMS Marketing Q&am

chloe.strangeCommunity Manager

published in News & Announcements

Meet the Champions: Peyton Fox

Why did you get started with Klaviyo? Back at T&C 2018, I first learned about Klaviyo! From there, tons of brands were looking for email marketers with experience in the platform. I've been helping brands on Klaviyo ever since! What message do you have for people new to Klaviyo? The Community forum is a treasure trove of info! If you feel stuck or not sure, that is a great go-to to get some feedback from the community. What is your favorite part of Klaviyo? Segmentation is one of my favorite things about Klaviyo. I love targeting certain audiences and the segment builder allows me to be as granular as I need to be! What does the Klaviyo Community mean to you? It is a place to not only get your problems solved but hear about new and innovative campaigns/flows brands are working on! Peyton with her family What is your favorite or most inspirational book?The Witcher Series What is your most treasured possession?This hand-painted portrait I made of my little Pug, Moogie!

chloe.strangeCommunity Manager

published in News & Announcements

Friday FAQ: What is Klaviyo Showcase?F.A.Q.

️ This week’s Friday FAQ: What is Klaviyo Showcase?️Join Chanel for a 60-second rundown of one of Klaviyo’s newest features, Showcase. To get some personal inspiration, visit showcase.klaviyo.com!Let us know your favorites in the thread!

julie.accardoCommunity Manager

posted in Show & Tell

Recap discussion: [Account spotlight] Marketing secrets with the founder of Seattle Elderberry

Let’s keep the conversation going with Holly and Julie from our June 14, 2022 account spotlight featuring Seattle Elderberry! This is a collaborative space to post any of your additional questions or share any of your own marketing wins, strategies, or lessons learned with other like-minded business owners and creators. During this session, we discussed how Seattle Elderberry: incorporates text only emails into their sending calendar uses omnichannel marketing can balance out campaign and flow revenue by introducing additional flows Note: account spotlight is not recorded, so we recommend attending these sessions live.If you want to learn more, check out our live training schedule to see when the next account spotlight session is scheduled (it will be in August 2022). If you want to get some of the strategies from the session up and running in your account: A/B test text only and text/image hybrid templates with a small audience to see how text only emails perform with your sub

Taylor TarpleyCommunity Manager

published in News & Announcements

Applications are LIVE for '23 Community ChampionsNews

Calling all Partners! I’ve got some exciting news to share. Our application for the ‘23 Community Champions program is live! 🎉🔊 It’s been a great first year piloting our Champions program in the Community. Our '22 Champions have solved problems with their peers, offered strategic advice, participated in live trainings, and created numerous educational resources as thought leaders in the industry. Our Community Champions are an integral pillar to our platform and we want YOU to be a part of it! Have more questions about the program requirements and benefits? Check out our two Champions ‘23 office hours sessions and FAQ article below:Attend our Wednesday, 12/7 office hours session at 11:30-12 PM ET. Join here! Attend our Thursday, 12/8 office hours session at 11:30-12 PM ET. Join here! Don’t miss your chance to get more involved in our Community and showcase your Klaviyo expertise. Apply today! 🚀*Our application is now closed* - We will reopen applications for our ‘24 Cohort at

shoshana.antunesKlaviyo Employee

published in News & Announcements

Spring 2023 Klaviyo Product Event RecapVideo

Now is the time to optimize your omnichannel marketing strategy. Your customer data helps you do this, along with our newest features. Check out the Spring 2023 Klaviyo Product Event to learn what’s new. Which feature are you most excited about? Let us know below! For those who joined us during our live Feature Walkthrough on April 27th, thank you! We hope you got a lot out of it and loved answering your questions. Whether you’re looking for a replay of the sessions or to catch up with some of our additional resources, you’ve come to the right place.Jessica Schanzer and I were joined by Uday Kolluri, Sonal Dhingra, and Blake Samper. This incredible lineup of Klaviyos took us through the newest features announced during the Klaviyo Product Event and tips for how to use them. Need some more help? We’ve got you covered Mobile push notifications for Android and iOS Omnichannel campaign calendar and new list view Campaign deliverability tab SMS subscribe links SMS disclosure langu

julie.accardoCommunity Manager

posted in Live training recordings

Recap discussion: [Office Hours] Ask your last minute Cyber Weekend questions

These live office hours provide the the opportunity for businesses to get answers to their last minute strategic BFCM questions from Klaviyo email and SMS experts. This post supports all sessions. 🤔 Feel free to thread any new/outstanding strategic Cyber Weekend questions below. Common questions from sessions:Can I send to my whole list?Well… it depends! On your sending reputation and deliverability metrics. If you do this, do it once and exclude unhealthy contacts. What key flows should I have live?Welcome Series, Browse Abandonment, Abandoned Cart, Customer Thank You, Winback What if I can’t do discounts?That’s okay! Still send campaigns and promote your brand, people are in a shopping mindset. There are plenty of alternatives to discounting such as bundling and limited time offerings. For “day of” Black Friday and Cyber Monday support:Growth Success: growth@klaviyo.com (strategic questions) - 9 a.m. - 5 p.m. GMT, EST, PST Klaviyo Support (technical account questions, troublesho

jennifer.briseboisKlaviyo Employee

posted in Live training recordings

Recap discussion: Reporting for Cyber Weekend Success

Whether you attended the live session or not, in this post you can find the replay and all of the additional resources mentioned during the training. Link to the replay is in the comments! In this session, we cover: How to analyze and understand your historic Cyber Weekend data Key metrics to observe and useful reports to build for insightful analysis How to adjust your goals and create actionable steps to improve your strategy and drive more revenue this year This is a high-level strategic training and we understand you may need more guidance on how to execute some of these ideas. Here is a list of articles and resources that will help you as you dive into your data: BasicsGetting Started with Reporting How to Use the Reports Library Guide to Benchmarks How to Update Your Industry and Vertical About Custom Reports About List Growth ReportingSpecificsHow to Strengthen Your Sender Reputation How to Use Revenue per Recipient Benchmarks to Plan Sales Performance How to Create Customer

Taylor TarpleyCommunity Manager

published in News & Announcements

Welcome our '23 Community Champions Cohort!News

Hello Community, I come with exciting news! We’d like to formally introduce you to our 2023 Community Champions! 🏆 These partners have displayed an immense aptitude for teaching their peers and expertise in our platform! Our ‘23 Champions are excited to share their knowledge and experience with you all to make our Community a more inclusive and educational place! We have a mix of old and new Champions making up our ‘23 cohort, so please welcome these 14 Champions and make sure to check out their profiles to get to know them better! Peyton Fox // @Spark Bridge Digital LLC Tim Akers // @Akers Digital Chelsea Grove // @chelsgrove Joe Hsieh // @retention Bobi Nikolovski // @Bobi N. Bryan Richey // @In the Inbox Omar Lovert // @Omar Kylie Williams // @Kylie W Ashley Ismailovski // @Ashley I. Brett Bernstein a.ka. @Brett_Gatsby Mohsin Farooqui // @inboxingmaestro Katherine Burlock // @KatherineB Jakub Borowiecki // @Jakub Gabrielle Pitman // @ebusiness pros For more info

geanna.flavettaKlaviyo Employee

published in Live training recordings

Holiday Season Marketing Checklist

Congrats!! You made it through the Cyber Weekend fury. While you may be tempted to sit back and relax, it’s time to prepare for the rest of the holiday season. Not to worry, we have you covered with 7 steps for success this holiday season!Reflect on Black Friday/Cyber Monday (BFCM) campaignsBefore you finish your turkey leftovers, check to see how your messages fared during Cyber Weekend. Check on your open, click, and unsubscribe rates. Checking on these metrics is vital to ensure your messages are going to the inbox and not landing in spam. Set up a post-purchase flow to nurture the relationship between any new and existing customers who purchased during BFCMMake your new customers loyal ones and your loyal customers brand evangelists by fostering relationships using a post-purchase flow. This flow can be a simple thank you, a request for review, or instructions on how to use a product. Set up a browse abandonment flowYou will likely have shoppers that, for one reason or anothe

jennifer.briseboisKlaviyo Employee

published in Live training recordings

Recap discussion: New Year's Marketing Strategy for Health and Wellness Brands

Welcome to the resource post for the live training: New Year’s Marketing Strategy for Health and Wellness Brands! Here you’ll find the session replay and all of the additional help resources mentioned during the training. In this session, we cover: 2021 industry landscape shifts and trends The new buyer persona and marketing messaging that resonates Scalable personalization and retention beyond January This is a high-level strategic training and we understand you may need more guidance on how to execute some of these concepts. Here is a list of articles and resources that will provide more tactical step-by-step guidance: Guide to Creating a Signup Form How to Add a Conditional Split to a Flow How to Show or Hide Template Blocks Based on Dynamic Variables How to Use Product Feeds and Recommendations Guide to Template Tags and Variable Syntax Academy Course: Personalizing Your EmailsWant more inspiration for your New Year’s marketing strategy? Check out this episode of the Klaviyo G

mai.tranKlaviyo Employee

posted in Live training recordings

Recap discussion: Démarrer avec Klaviyo

Bonjour à tous,Merci d’avoir participé à la session “Démarrer avec Klaviyo” !Cette session vise à aider les nouveaux utilisateurs de Klaviyo à se familiariser avec la plateforme.Si vous n’avez pas eu l’occasion d’assister à la session, nous vous recommandons de vous enregistrer à la prochaine session pour être au courant des dernières fonctionnalités (il s’agit d’une formation récurrente qui a lieu une fois par mois).Vous retrouverez ci-dessous l’enregistrement de notre dernière session : Voici des ressources supplémentaires (en anglais) pour vous aider à démarrer en douceur sur Klaviyo :Liste des intégrations Klaviyo Getting started with signup forms Getting started with flows Understanding the difference between segments and lists Guide to the Email Template Editor (new editor) Understanding The Overview Dashboard About Custom Reports in Klaviyo Pour aller plus loin, n’hésitez pas à suivre notre certification Klaviyo Product Certificate. Besoin d’aide ? Contactez notre service Suppor

Vivian.AsonyeKlaviyo Employee

posted in Live training recordings

Recap discussion: [Interactive workshop] Evaluate your account health using Klaviyo’s overview dashboard (for APAC customers)

Whether you’re looking for the replay of today’s session or to catch up with some of our additional resources, you’ve come to the right place! You’ll find everything you need below.Do you know how your Klaviyo account is performing week-over-week or quarter-over-quarter? Would you know what to do with that information? The overview dashboard is a reporting tool that allows you to view your account’s most important data at a glance and compare performance over time. We’ll walk through how to make informed decisions about your marketing strategy using this valuable and insightful reporting tool. During this session, we discussed:How to use the overview dashboard How to compare your flow and campaign performance How to identify improvement areas How to notice trends Helpful resources:Overview dashboard workbook Getting started with analytics and overview dashboards (how to build the default overview dashboard view) Troubleshooting empty cards on analytics and overview dashboards Getting

stephen.trumbleCommunity Manager

published in Show & Tell

Klaviyo Showcase: Valentine's EditionInspiration

With Valentine’s Day upon us, you might love some inspiration for your own marketing campaign. Twigs, apparel and accessories brand, shared an example of their marketing from last year. Below you will find excerpts from their highly successful email campaign. Between the design, product recommendations and discount offered, there are a number of reasons why this campaign was adored by their customers. Check it out!

inboxingmaestroChampion & Partner

published in Show & Tell

How to ensure deliverability is working for you, not against you

Hi Community! I’m excited to share an experience with you involving the importance of deliverability and steps you can take to ensure yours is healthy and positively building your brand's reputation. Recently, I had a client who encountered serious deliverability & reputation challenges with Gmail. They were implementing poor sender reputation practices like: Untrustworthy sending habits: inconsistent sending frequency, sudden spikes in email volumes, poor segmentation practices, sending heavy image-based emails Poor list acquisition and housekeeping practices Lack of use of monitoring tools to see deliverability and sending reputation. Whether you’re guilty of one or all of the issues shared earlier: don’t worry! I’ve created a four-step program to help those, like my client, find success in deliverability! Phase 1: BUILD a good foundation It's important to establish a strong foundation for email deliverability for your brand. A good relationship is built on deep trust. Be

retentionChampion & Partner

posted in Show & Tell

What are you doing about recent changes to Consumer Data Privacy?

Hey folks! All right, I have seen these chats in a lot of places online, but I wanted to bring it here to see what everyone’s thoughts are and see if we can consolidate it here. Let's talk about what's going on with some monumental shifts happening in ecommerce marketing and advertising. After Apple's privacy changes for app tracking in IOS 14.5 and Google's 3rd party cookies phasing out in 2023, there's going to be a lot of impact to how marketers can target and infer information about their prospects if they don't have a direct relationship with them.Doing a search here on Klaviyo, they recently put out a few guides and a blog post about what these changes mean to marketers and how to address these challenges. I'll link them here:A Marketer’s Full Funnel Guide to Navigate Data Privacy Changes Less Stalking, More Talking A CMO’s Advice on How to Deal with Changes to Consumer Data PrivacyFrom my experience partnering and scaling with merchants at Retention Commerce, it's been my mis

julie.accardoCommunity Manager

posted in Show & Tell

Recap discussion: [Account spotlight] A glimpse into Chike Nutrition’s marketing strategies

Let’s keep the conversation going with Shea and Julie from the October 26, 2022, Account Spotlight featuring Chike Nutrition! This is a collaborative space to post any of your additional questions or share your own marketing wins, strategies, or lessons learned with other like-minded business owners and creators. During this session, we discussed how the Chike Nutrition marketing team: sent a revenue generating email campaign to raise awareness of their new exclusive VIP Facebook group. approaches running offers and discounts and which are the most successful for them. ran a 24 hour initiative where they refunded a single same day purchase every hour and how they can improve similar campaigns in the future. If you want to learn more, check out our live training schedule to see when the next Account Spotlight session is scheduled. Key takeaways from the training: With repeat customers spending, on average, 31% more than first time customers, it’s no surprise that nurturing exist

mai.tranKlaviyo Employee

posted in Live training recordings

Recap discussion: [Interactive workshop] Use Klaviyo product feeds to personalize your emails (for entrepreneurs)

Hi there, This post contains resources related to [Interactive workshop] Use Klaviyo product feeds to personalise your emails (for entrepreneurs). Session recording: Cheat sheet: https://klaviyogrowth.com/40hjXo Step by step instructionsStep 1: Ensure that you have a product catalog set up within your e-commerce platform. Step 2: In Klaviyo navigate to Content ⟶ Products ⟶ Manage Product Feeds ⟶ Create Product Feeds ⟶ Edit fields and then click 'Save Product Feed'. Step 3: Navigate to Flows and open your Welcome Series flow. Choose an email from your flow to edit (avoid the first email). Step 4: Drag and drop a product block into the email. Step 5: Under content, choose 'dynamic' and then choose the personalised product feed you just created. Edit the product details and feed layout based on your brand's needs.View the 'How to use product feeds and recommendations' help article for additional details and screenshots External resources:Study by Accenture: Making it personal - Why brand

julie.accardoCommunity Manager

posted in Show & Tell

Recap discussion: [Account spotlight] Marketing secrets with Eagle Eye Outfitters

Let’s keep the conversation going with Kelley, Emma, and Julie from our August 25, 2022, account spotlight featuring Eagle Eye Outfitters (EEO)! This is a collaborative space to post any of your additional questions or share any of your own marketing wins, strategies, or lessons learned with other like-minded business owners and creators. During this session, we discussed how the EEO marketing team: Plans and promotes product restock announcements Uses discounting to bridge the gap between in store and online shoppers Incorporates SMS into their in-person Black Friday event Note: account spotlights are not recorded, so we recommend attending these sessions live.If you want to learn more, check out our live training schedule to see when the next account spotlight session is scheduled. Key takeaways from the training: Segmentation is key. The EEO team saw 18.5x higher revenue from a campaign sent to a list size 2.7x smaller than a similar campaign. Identifying the most impactful aud

Taylor ClarkKlaviyo Employee

posted in Live training recordings

Recap discussion: Cyber Weekend Live Q&A

Thank you for registering for our Live Training: Cyber Weekend Live Q&A! Whether you were able to attend or not you can find the replay and all of the resources mentioned during the session below. In our session today we covered: When should I start planning for BFCM? How many emails should I send during BFCM? Do I have to offer a sale during BFCM?There are a number of great resources to achieve your 2021 Cyber Weekend goals but we also encourage you to share your own by making this a discussion. We’ll link the replay in the comments but we’d love to hear from you on any questions or successful strategies you’ve implemented yourself. As promised, here are the additional resources that we dropped in the chat. These should help you on your journey to having the best Cyber Weekend possible: Build It with Klaviyo: A/B Testing Signup Forms for BFCMBest Practices for A/B TestingPreparing for Black Friday/Cyber MondayCreating a VIP SegmentUpcoming Live EventsLastly, your feedback is inval

julie.accardoCommunity Manager

posted in Live training recordings

Recap: [Strategy session] Account audit: Revitalize your Klaviyo account for 2023 (for medium to large sized businesses)

Thank you for attending [Strategy session] Account audit: Revitalize your Klaviyo account for 2023. This training is designed specifically for medium to large sized businesses. You can watch the training replay below:https://klaviyoacademy.wistia.com/medias/hbxdsk7ki6In this session, we went over: The importance of conducting regular account audits How to analyze metrics and benchmarks to understand what’s working How to ensure you have all the necessary acquisition measures, campaign strategies, and flows active in your account How to identify areas of opportunity for 2023 We have created a Klaviyo account audit guide to assist you when you look through your account. Make a copy of this spreadsheet, complete the questions, and use the information you find to help you shape your 2023 action plan. During the session, there was discussion about creating a content calendar. While we don’t currently have a downloadable example of a year-round calendar, you can use this Cyber Month