The Community Commons

Learn from your peers and share what’s working well, or what’s not, from similar sized businesses across industries. As they say: a rising tide lifts all boats!

stephen.trumbleCommunity Manager

published in News & Announcements

Klaviyo Pricing and Packaging Changes

Klaviyo pricing and packaging updatesCustomer-facing FAQ Why is Klaviyo making changes to their pricing and packaging structure?Klaviyo is updating its pricing and packaging plans to make them more predictable, easier to use for omnichannel customers, and to reflect the increased value of the platform. We are increasing prices to reflect the increased value our platform currently delivers and to support our continued innovation momentum. The majority of customers will not see a pricing increase. In the 8 years since we last changed our prices, the Klaviyo platform has evolved significantly to help customers grow their revenue through personalized communications. Our goal is to continue delivering outsized value for our customers, so we are increasing prices to support investments in even more enhanced functionality, better scale and reliability, and enhanced customer support. We introduced a new tier of Klaviyo, called Klaviyo One, to support the scale and complexity of larger

JennMKlaviyo Employee

published in News & Announcements

Understanding the new Klaviyo experience

Understand the changes to the Klaviyo experience, including updates to the main navigation and where to find your account settings. As part of the continued effort to make Klaviyo easier to use, as well as better aligning with our new visual brand identity, we have adjusted how some things look and are organized in the platform. Please note that all users and accounts will be automatically moved to the new navigation and experience on October 14, 2022. Main navigation updatesGeneralThe main, left-hand navigation has changed to better reflect how you navigate and use Klaviyo’s tools. You may note that some ‌tools are grouped together in different ways that they previously were (e.g., Lists & Segments, Profiles, are grouped together). The main sections of the new navigation will look like the below when collapsed. By clicking the Home section, you will always return to the home screen dashboard. Campaigns sectionRight below your Home button is the Campaigns section. This will incl

Julia.LiMarziKlaviyo Employee

posted in News & Announcements

Let’s Get Certified! Announcing the Klaviyo Product CertificationNews

Hey Klaviyo Community!I’m Julia from the Academy Team, and I’m thrilled to announce the launch of the Klaviyo Product Certification! What Is the Product Certification?It’s a free series of courses designed to give you all the tools you need to be successful with Klaviyo. You'll learn best practices from Klaviyo experts, tips and tricks for using Klaviyo, and how you can stand out from the pack with targeted messages that deliver a personalized experience for each of your fans. By the end, you’ll be confident that you can use Klaviyo to achieve your business goals. After taking a brief exam, you’ll earn your official certificate. Share your certificate on LinkedIn or add it to your resume to show off your expertise! Why Get Certified? Becoming certified is a great way to level up your skills, and prove that you know how to successfully use Klaviyo to grow your brand. It also validates your expertise by showing peers, colleagues, and hiring managers that you know the ins and outs of Kla

elisegainesCustomer Ed.

published in News & Announcements

Klaviyo’s Login Page Has a New Look!News

Hi Klaviyo Community! I’m Elise from the Academy team, and I’m excited to share Klaviyo’s new login experience with you. Now redesigned for improved accessibility and readability, it’s still as easy as ever to manage your marketing and customer data through Klaviyo. You don’t need to take any action: your login credentials and security settings are all exactly the same, and you can still log in at www.klaviyo.com/login. Check out our new look or create an account today! - Elise P.S. Questions? Concerns? Love the new look? Let us know below!

Julia.LiMarziKlaviyo Employee

published in Live training recordings

How to Audit Your Klaviyo AccountTutorial

Welcome! So you’re using Klaviyo, and want to know how your account is performing. An audit is a great way to assess your performance. We’ve created a 4-part series of Community posts that will walk you through an audit of your Klaviyo account. You’ll take a look at your deliverability, flow and campaign strategy, and subscriber acquisition. You’ll have a better understanding of your overall account health, areas of opportunity, and resources for further learning. Find All Four Parts: Continue leveling up your account with Live Trainings. Sign up for upcoming trainings and find past training and strategic guidance at the Klaviyo Academy. Happy sending!

Jessie SiglerKlaviyo Employee

published in News & Announcements

Understanding the new product feeds experienceNews

Understand how to use Klaviyo’s new and improved product feeds feature, which is rolling out to all customers between September 12 and September 22, 2022. Pricing and inventory filters are now available, and you can now configure the ordering of products based on a customer’s view history, abandoned cart history, and your newest products. It’s important to note that this release is backwards compatible. If you have existing feeds, they will continue to function exactly as before. If you open them in the new editor, your preexisting feed setup will be mapped to the new settings, and you will be able to edit it using the new settings. This post explains the following topics: How to use product feeds and recommendations How to add a product block to an email template How to sync a custom catalog feed to Klaviyo (for developers) How to use custom catalog data in emails (for developers) Product feeds FAQ 1. How to use product feeds and recommendations You will learnLearn how to cr

Sandra QKlaviyo Employee

published in News & Announcements

How to set up a dedicated sending domain.

Hi there,If you are looking to understand how to set up a dedicated sending domain, look no further!Along with our great guide from the help center: How to set up a dedicated sending domainWe have recorded a video just for you! 1. To start with login to your Klaviyo account and go to Accounts > Settings > Domain & SettingsYou will then click on ‘ Get started’ and follow the instructions shown in the video below: https://app.gong.io/embedded-call?call-id=8523716606823804472&from=191&to=221 2. You will then need to update your DNS Records in your Site Provider. Here is an example of someone doing this in their site provider (this example is GoDaddy, here is a list of other providers and instructions on how to update)https://app.gong.io/embedded-call?call-id=8523716606823804472&from=1509&to=17403. You will then need to head back to your Klaviyo account to Verify Records4. Finally, when you are ready you can Apply the Domain, then start sending to your engaged au

jennifer.briseboisKlaviyo Employee

published in Live training recordings

EVERYTHING you need to prepare for Black Friday/Cyber Monday (BFCM)

Excited for Black Friday? So are we. Black Friday/Cyber Monday (BFCM) is kind of a big deal around here. For Klaviyo, it’s sort of like our Superbowl. Our team is incredibly passionate about helping Klaviyo users year-round, but we understand how important Q4 is to our user base, so we’ve whipped up a ton of helpful resources, guides and educational materials to help you knock it out of the park. This post is your cheat sheet that pulls together all of the incredible resources available to you to help you get ready for Cyber 5. 💬 Extended Klaviyo support hours for Black Friday and Cyber MondayOur incredible support team is working overtime to support you during this crucial time, offering around-the-clock email support starting Wednesday, November 23rd through Monday, November 28th. See this Help Center doc for full details and support availability. 👋 LIVE Office Hours with Klaviyo expertsNeed some last minute strategic support, and get final peace-of-mind before BFCM! We’re host

ArturActive Contributor I

asked in Show & Tell

affiliate link for klaviyo users

Hi, is there an affiliate link for Klaviyo users? So I can send a link to someone who wants to start with Klaviyo.

mai.tranKlaviyo Employee

posted in Live training recordings

Recap discussion [Strategy session] Design emails that convert

This post contains all resources related to our recurring live training [Strategy session] Understand email and SMS deliverability. You can register to attend the next session here, or watch the recording of the latest session below. Session recordingIn this session, we:Debunked common email design myths Reviewed the 6 commandments of effective email design Had a walkthrough of Klaviyo’s email template editor Discussed how to measure success and optimize your email design Email design checklistGoogle docs: https://klaviyogrowth.com/44wXoya PDF: https://klaviyogrowth.com/3NE7nLn Additional learning resourcesVideo tutorials: Email editor tutorial videos Blog: How to design emails and build email templates that engage, convert, and put your customer first Help center articles: Guide to the email template editor Understanding mobile email optimization Images in emails reference Brand design reference Dark mode email design best practices Template tags and variable syntax refere

carluccigillianKlaviyo Employee

posted in Live training recordings

Recap discussion: Getting Started with Klaviyo

Thanks for joining Getting started with Klaviyo!Here is a recording for your review: Here are our favorite resources to help you get up and running with Klaviyo:Useful Integrations for Ecommerce Businesses Guide to Creating a Signup Form Getting Started with Flows Understanding the Differences Between Segments and Lists About Custom Reports in Klaviyo Klaviyo Product Certification Klaviyo SMS Strategy Certification How to migrate from another service provider to Klaviyo All Klaviyo integrations Getting started with onsite tracking Getting started with segments Guide to email template editor Getting started with reportingWe’d love to know what you’re going to do next. Please drop an update in the comment section below. We hope to see you at another training. Happy Sending! Best,Gillian

jennifer.briseboisKlaviyo Employee

posted in Live training recordings

Recap discussion: Designing Emails that Convert

Whether you attended the live session or not, in this post you’ll find the session replay and all of the additional resources mentioned during the training. In this session, we cover: Debunking the myths of email design Elements of effective design Klaviyo design productivity hacks Examples of email designs that convert Click here for the email design checklist mentioned in the live session.Here is a list of articles and resources that will provide more tactical step-by-step guidance: Find walk-through videos on how to use our new template editor here!Guide to the email template editor Dark mode template design best practices reference Accessibility in emails and forms best practice reference How to create a base template Optimal email template width reference How to import a custom HTML template Understand mobile email optimization How to add and update your default brand styles in KlaviyoHave additional questions, thoughts, or ideas? Share them below in the comments!

Spark Bridge Digital LLCChampion & Partner

published in Show & Tell

Get Out of Spam: Our Go-To Steps For Domain Reputation Repairing

Hi Community! As a Champion, I would love to share some of my experience with you all so we can continue to learn and grow together! One particular story I’d like to share is about a client of mine’s deliverability issues and how we rectified their particular issue, in hopes it will teach and encourage others as well. The challenge facing our Klaviyo Client, WearMePro (WMP), was the concern that their domain reputation was in bad standing and that their emails were landing in Spam after seeing several sends with low engagement. Even with their normally avid and engaged following, they saw Open-Rates slipping into 13% or less.When you fear your brand may be suffering from a similar fate - here is our tried and true strategy to help get your domain back into good standing.(Keep in mind things like purchased lists will make domain repairing an almost impossible task - so ensure your list only consists of contacts who've organically opted-in to hear from your brand.)Step One: Get a Puls

Emily SheaKlaviyo Employee

posted in Live training recordings

Recap discussion: [Ask the experts] Get ahead of the BFCM game with tried-and-true offer strategies

Thank you for attending [Ask the experts] Get ahead of the BFCM game with tried-and-true offer strategies!Whether you’re looking for the replay of this session or to catch up with some of our additional resources, you’ve come to the right place. Below, you can find the main panel discussion room recording. Breakout room sessions begin at about 44:32, and the main room begins again at about 01:22:00. When you’re watching this recording, you can skip the span of time in between: You can find the recordings of each breakout room below:Breakout room with POPFLEX and Akers Digital: Breakout room with Alessi and Underground eCom: During this session, the following panelists presented: Jen-Ai Notman, Vice President of Marketing at POPFLEX: Jen-Ai leads the marketing team at POPFLEX with a blend of creativity, a willingness to experiment, and attention to data-driven decision-making. During BFCM, Jen-Ai leads her team in creating compelling campaigns that attract new subscribers and show appre

stephen.trumbleCommunity Manager

published in News & Announcements

How to create and customize a Klaviyo unsubscribe page

Klaviyo provides out of the box subscribe/unsubscribe pages to get you up and running as quickly as possible. While there are tools to help you edit these pages, there are some limits. For example if you want to change the structure of the page, or modify certain parts of the text into a different language, you might not be able to. To allow you to customize everything, Klaviyo has a “Hosted Pages” feature which allows you to host your very own unsubscribe page. Hosted Pages support using HTML, CSS, Javascript and our special Django templating language, giving you the power to build a completely custom page from scratch. It can be challenging to build a page if you have limited HTML knowledge from scratch, so we are going to provide some copy and paste snippets of code below and show you exactly how to create your own hosted page. Accessing Hosted PagesFirst off, the Hosted Pages feature is only available to paid verified Klaviyo accounts, please see here on how to activate it if you d

geanna.flavettaKlaviyo Employee

published in Live training recordings

Black Friday / Cyber Monday Quick Start Strategy for Those New to Klaviyo

Black Friday and Cyber Monday (BFCM) are days away. If you don’t have a plan in place and are new to Klaviyo, we’ve got you covered. Follow the 10 steps below to make sure you make the most of the merriest time of the year for ecommerce businesses!Integrate your ecommerce platform with Klaviyo (5 min) To start, you’ll need to integrate your ecommerce platform with your Klaviyo account. This is to ensure that you have all of your data in one place so you can send relevant, personalized messages to your customers.Sync your contacts from your previous email service provider (ESP) (10 min) If you’re coming from another ESP, make sure to pull all of your contacts and their data into Klaviyo. If you are brand new to email marketing, you don’t need to worry about this step.Integrate with Facebook (5 min) If you’re planning to run paid advertising campaigns on Facebook or Instagram, integrate with Facebook so you can harness the power of Klaviyo segmentation to target people on multiple channe

Taylor ClarkKlaviyo Employee

posted in Live training recordings

Recap discussion: SMS Marketing Strategy (North America)

Whether you were able to attend this live training or not, you can find the video replay below, as well as all of the resources mentioned during the training. https://klaviyoacademy.wistia.com/medias/chmttwpdcp In this live session, we covered: SMS Sending Best Practices How SMS Fits in Your Marketing Strategy Use Cases and Examples of Effective SMS Strategy As promised, here are some additional resources that may help you implement some of the ideas that we covered in this training: Understanding consent in profiles About US SMS Compliance Laws Understanding SMS Sending Numbers What is omnichannel marketing? GhostBed Case Study Guide to Multi-Step Forms Guide to Klaviyo SMS Conversations Feature SMS Strategy Certification Course

Spark Bridge Digital LLCChampion & Partner

published in Show & Tell

How to create an effective welcome flowInspiration

Hi Community! I’m excited to share with you all today on how to take your welcome flow to the next level! One of the most important email flows you can create for your brand is the welcome flow. (Okay, the abandoned cart is right up there, as well, but still!) Think of it like the magic flying carpet of emails that is there to guide them along the wonderful path of purchasing with your brand. If you're currently sending just a single welcome/coupon email in your flow.... and then crickets after that - you're leaving a huge gap in your customer journey! Your welcome flow should be all about turning your brand-new prospect into a best friend. In this article, I'm going to break down the steps we take when building an effective welcome flow of emails. Understanding Your Ideal Customer This step is going to be either a fun one or put you on the struggle bus, but truly understanding what your ideal customer wants, hates, and feels is vital to a successful welcome flow. I highly recommend ta