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Learn from your peers and share what’s working well, or what’s not, from similar sized businesses across industries. As they say: a rising tide lifts all boats!
Welcome! So you’re using Klaviyo, and want to know how your account is performing. An audit is a great way to assess your performance. We’ve created a 4-part series of Community posts that will walk you through an audit of your Klaviyo account. You’ll take a look at your deliverability, flow and campaign strategy, and subscriber acquisition. You’ll have a better understanding of your overall account health, areas of opportunity, and resources for further learning. Find All Four Parts: Continue leveling up your account with Live Trainings. Sign up for upcoming trainings and find past training and strategic guidance at the Klaviyo Academy. Happy sending!
Whether you attended the live session or not, in this post you’ll find the session replay and all of the additional resources mentioned during the training. In this session, we cover: Debunking the myths of email design Elements of effective design Klaviyo design productivity hacks Examples of email designs that convert Here is a list of articles and resources that will provide more tactical step-by-step guidance: Find walk-through videos on how to use our new template editor here!Overview of the Email Template Editor Best Practices for Dark Mode Template Design Best Practices for Building Accessible Emails and Forms How to Create a Base Template Optimal Email Template Width Import a Custom HTML Template Optimize Your Emails for Mobile How to Change Your Default Brand Styles in KlaviyoHave additional questions, thoughts, or ideas? Share them below in the comments!
Hi there,If you are looking to understand how to set up a dedicated sending domain, look no further!Along with our great guide from the help center: How to set up a dedicated sending domainWe have recorded a video just for you! 1. To start with login to your Klaviyo account and go to Accounts > Settings > Domain & SettingsYou will then click on ‘ Get started’ and follow the instructions shown in the video below: https://app.gong.io/embedded-call?call-id=8523716606823804472&from=191&to=221 2. You will then need to update your DNS Records in your Site Provider. Here is an example of someone doing this in their site provider (this example is GoDaddy, here is a list of other providers and instructions on how to update)https://app.gong.io/embedded-call?call-id=8523716606823804472&from=1509&to=17403. You will then need to head back to your Klaviyo account to Verify Records4. Finally, when you are ready you can Apply the Domain, then start sending to your engaged au
Thanks for your interest in our Post - Klaviyo Product Event Feature Walkthrough. Whether you were able to attend or not, you can find additional resources below. We’ll also link the recording of the session in the comments section below.I was joined by two amazing Klaviyo Product Managers, Hansen Liang and Corrine Lin, and we discussed the following new features: Showcase Scheduled Reports SMS Quiet Hours in Flows SMS Help Desk Integration Forms Library Improvements Template Editor Improvements Thank you! And please thread your ideas, comments, suggestions and questions.Don’t forget to follow the Customer Education team (@klaviyogrowth) on our social channels to be notified of all upcoming events! InstagramFacebookTwitterYoutube Best, Chanel
If you didn't get the chance to make it to our live training yesterday, check out the recording above to learn about what you need to know for iOS 15. Apple recently announced iOS 15 and with all of the additional features come some updates that will impact email deliverability. In this session we'll bring in subject matter expert, Julia LiMarzi, to talk through the most impactful pieces of iOS 15 as they relate to your marketing strategy.In this session we'll cover:What is changing with iOS 15 How these changes impact your email strategy Tips to take before iOS 15 launches Segmentation, Flow, and Campaign strategy changesDon’t forget to follow the Customer Education team on social @klaviyogrowth to be notified of all upcoming events.
Thanks for your interest in our Post-Klaviyo Product Event Feature Walkthrough and thank you to every single person who tuned in to join us. Whether you were able to attend or not, you can find the replay and additional resources below. I was joined by the fabulous @hansenling and @wafaamuhammad, and we discussed the following new features: Performance Dashboard Signup Form Teasers Webhook Flow Actions SMS Profile Merge Developer Portal SMS Hosted Terms of Service Please thread your ideas, comments, suggestions and questions and we look forward to keeping the conversation going.Best, Chanel
Black Friday and Cyber Monday (BFCM) are days away. If you don’t have a plan in place and are new to Klaviyo, we’ve got you covered. Follow the 10 steps below to make sure you make the most of the merriest time of the year for ecommerce businesses!Integrate your ecommerce platform with Klaviyo (5 min) To start, you’ll need to integrate your ecommerce platform with your Klaviyo account. This is to ensure that you have all of your data in one place so you can send relevant, personalized messages to your customers.Sync your contacts from your previous email service provider (ESP) (10 min) If you’re coming from another ESP, make sure to pull all of your contacts and their data into Klaviyo. If you are brand new to email marketing, you don’t need to worry about this step.Integrate with Facebook (5 min) If you’re planning to run paid advertising campaigns on Facebook or Instagram, integrate with Facebook so you can harness the power of Klaviyo segmentation to target people on multiple channe
Hi Community! As a Champion, I would love to share some of my experience with you all so we can continue to learn and grow together! One particular story I’d like to share is about a client of mine’s deliverability issues and how we rectified their particular issue, in hopes it will teach and encourage others as well. The challenge facing our Klaviyo Client, WearMePro (WMP), was the concern that their domain reputation was in bad standing and that their emails were landing in Spam after seeing several sends with low engagement. Even with their normally avid and engaged following, they saw Open-Rates slipping into 13% or less.When you fear your brand may be suffering from a similar fate - here is our tried and true strategy to help get your domain back into good standing.(Keep in mind things like purchased lists will make domain repairing an almost impossible task - so ensure your list only consists of contacts who've organically opted-in to hear from your brand.)Step One: Get a Puls
Whether you were able to attend Klaviyo’s SMS Day or you’re looking to watch the replays, you’ve come to the right place. Check out some highlights below: With 6 sessions available throughout the day, attendees were able to select sessions that best aligned with their business and Cyber Weekend goals. Here are some additional resources for each session:[Strategy sessions] A thought-provoking session where you learn industry best practices to inspire your future marketing strategies Growing your SMS list before Cyber Weekend View the replay here The Marketer’s Manual to SMS Compliance and Deliverability Guide to Collecting SMS Consent Leveraging SMS in your Cyber Weekend omnichannel strategy View the replay here MAKE A COPY | Buyer persona creation template How to identify your target audience How to create an engaged segment The crawl, walk, run approach to launching a strategic SMS program Getting started with using SMS and email together
Whether you were able to attend the Klaviyo Product Event: Live feature walkthrough and want to join in the discussion or you’re looking to watch the replay, you’ve come to the right place. Check out some highlights and additional resources below:I was joined by 8 Klaviyo Product Managers, Justina Easow, Tristan Miller-Dannelongue, Tricia Gregg, Ken Kehoe, Wafaa Muhammad, Carola Leiva, Corrine Lin, and Ben Liang where we discussed each new feature in-depth and gave a live demo for a few. If you are interested in learning more about the features, take a look at the resources below: Virtual contact cards Google Ads Rules-based product recommendations A/B testing for flows emails Two-way SMS in UK/AUS New template editor conversion Klaviyo APIs Let us know how you are going to incorporate these new features! Have any unanswered questions? Thread below.
This training explains the importance of list hygiene and walks you through some steps you can take to clean up your subscriber list with a focus on building segments to classify subscribers by engagement level. In this video, we cover:The importance of list hygiene Manually suppressing contacts Sunsetting subscribers Re-engaging and nurturing subscribers You may need additional help or details on some of the topics we cover in this training. Check out this curated list of help resources that can provide you with more detailed steps on how to execute each element: How to Clean Global Suppressions from a List How to Custom Code an Unsubscribe or Manage Preferences Page Guide to List Cleaning Guide to Suppressed Profiles How to Bulk Delete or Suppress Contacts in Klaviyo Creating a Sunset Flow How to Create a VIP Segment Why Having a Single Main List is Beneficial How to Run a Re-Engagement Email Campaign Guide to Advanced Targeting on Facebook and Instagram Looking for a check
Understand how to use Klaviyo’s new and improved product feeds feature, which is rolling out to all customers between September 12 and September 22, 2022. Pricing and inventory filters are now available, and you can now configure the ordering of products based on a customer’s view history, abandoned cart history, and your newest products. It’s important to note that this release is backwards compatible. If you have existing feeds, they will continue to function exactly as before. If you open them in the new editor, your preexisting feed setup will be mapped to the new settings, and you will be able to edit it using the new settings. This post explains the following topics: How to use product feeds and recommendations How to add a product block to an email template How to sync a custom catalog feed to Klaviyo (for developers) How to use custom catalog data in emails (for developers) Product feeds FAQ 1. How to use product feeds and recommendations You will learnLearn how to cr
Hi there,Hope you are doing well. I applied for Klaviyo Partners but unfortunately, I didn't get the partner badge. It's been more than 1-week since I applied for it. I'm a professional freelancer. I work on Fiverr, UpWork, PeoplePerHour as a klaviyo expert. I have helped so many clients and drive revenue for them through Email Marketing. I have already done over 60+ projects. So, I have experience with Klaviyo that's why I thought it will be better if I get a Klaviyo Partner badge will help to get more clients. So, I hope that klaviyo team will help me to get that badge. Really excited to see this.
Hey there, we are a Klaviyo Partner for a couple of weeks now. Luckily, we get more and more of our Shopify agency clients to go for Klaviyo. However, we are still a little unsure about how to get credit for clients. I understand that there are three ways to get credit: #1. Customers sign up via the referral link.#2. We create a lead in our Klaviyo Partners Account #3. We add a managed account in our Klaviyo Partners Account Regarding #1. a) Where do I find our referral link? When I use the button in Klaviyo Partner Dashboard it leads me to a separate Landing Page of Klaviyo (see attachment). Regarding #2. a) Does the customer have to sign up for Klaviyo by himself, or is it possible that we create an account for the customer and invite him afterwards (preferred way)?b) Does the customer have to use the exact same email address that we state in Klaviyo’s lead registration form?c) If we can create the account for the customer, do we have to use the email address connected to our K
Hey Fam, This tip is a “nice-to-have” to help the user experience in the welcome flow that uses a dynamic coupon which expires after X amount of days. I’d say 99% of brands are using an welcome discount to incentivize visitors to get on their email list. So, naturally, that first email should answer the question - what’s my coupon code?! Yes, you could use a static coupon that’s the same for all your subscribers (ie. WELCOME15), but a few issues I have with that:It could be EASILY shared amongst friends (I’ve done it) and found by services like Honey If you want to incentivize urgency, will someone believe a generic coupon code is actually going to expire (yes, my view is skewed because this is what we do for a living) Does it really make the subscriber feel special that it’s a code really for them? Probably notOkay, so what’s the tip?Here’s our setup:Dynamic code generated by Klaviyo Expires after X amount of days (let’s say 7) Reminder email after 6 days that the coupon will expire
Whether you were able to attend this live training or not, you can find the video replay below, as well as all of the resources mentioned during the training. https://klaviyoacademy.wistia.com/medias/chmttwpdcp In this live session, we covered: SMS Sending Best Practices How SMS Fits in Your Marketing Strategy Use Cases and Examples of Effective SMS Strategy As promised, here are some additional resources that may help you implement some of the ideas that we covered in this training: Understanding consent in profiles About US SMS Compliance Laws Understanding SMS Sending Numbers What is omnichannel marketing? GhostBed Case Study Guide to Multi-Step Forms Guide to Klaviyo SMS Conversations Feature SMS Strategy Certification Course
Thank you for registering for our Live Training: Increase Revenue with a Klaviyo Account Audit. Whether you were able to attend or not, you can find the replay and all of the resources mentioned during the session below. In our session today we covered: Account Audit Checklist Do you have the correct flows set up? Are there opportunities to optimize your live flows? Is your current campaign strategy yielding the best results possible? What segments can you build to test and understand your audience? Additional resources: Building segmentsDeliverability MonitoringCustomer Thank You flowUpcoming Live TrainingsAcademy CoursesThank you and please don’t hesitate to provide any comments or questions in the section below!
Thanks for joining Getting started with Klaviyo!Here are our favorite resources to help you get up and running with Klaviyo:Useful Integrations for Ecommerce Businesses Guide to Creating a Signup Form Getting Started with Flows Understanding the Differences Between Segments and Lists Guide to the Email Template Editor (new editor) About Custom Reports in Klaviyo Klaviyo Product Certification Klaviyo SMS Strategy Certification We’d love to know what you’re going to do next. Please drop an update in the comment section below. We hope to see you at another training. Happy Sending! Best,Gillian
We had the opportunity to collaborate with Phillip Akhzar, Founder and CEO of Arka , for an interactive session on using custom packaging to generate brand awareness and loyalty. If you didn’t get a chance to watch it live, feel free to check out the recording above. In the session, we covered: Why fulfillment and creating personalized experiences will create winners and losers among SMBs and large ecommerce marketplaces. Consumers wanting brands to use sustainable packaging and what that means for revenue growth. How to choose the best packaging Creating custom packaging experiences Marketing strategies incorporating packaging (solid ideas for holiday marketing )Start viewing packaging as an “owned channel” and extend brand engagement beyond the product experience. Many brands are missing the opportunity to give customers “one more thing” to talk about in an area of the customer lifecycle that can be out of our control. To increasing your brands value, generating UGC from unboxing vi
Thanks for your interest in our Live Training: iOS 15 Live Q&A. Whether you were able to attend or not, you can find additional resources below. We’ll link the reply in the comments section, but we would love to hear from you if you have any additional questions or successful strategies you’ve implemented since the iOS 15 update. You’re part of this community, and we want to make sure you have what you need to navigate this ever changing landscape. Here are the additional resources we reference in the session:iOS 15: How to Prepare for Apple’s Changes iOS 15: What You Actually Need To Be Worried About’Thank you! And please thread your ideas, comments, suggestions and questions. Best, Gillian
The secret sauce to successful marketing strategies is the use of user-generated content. Many consumers want to hear from peers, family and friends - not from brands as they make purchasing decisions. On average 79% of consumers said purchasing decisions were influenced by user-generated content. Naturally for brands, the question remains, “how do we get consumers to share content”?In this session we answer this and much more:Why user-generated content is important Examples of user-generated content Social commerceFor me, understanding how to utilize user-generated content with social commerce is the key. Social commerce isn’t talked about as much as ecommerce, but I think it’s the next major revenue stream for brands that are looking to create better customer experiences. Platforms such as Facebook, Instagram, Snapchat, Tiktok and Twitter are now allowing users to buy from brands directly in app vs clicking through to a brands website, where a lot can go wrong. There’s so much that
Whether you attended the live session or not, in this post you’ll find the session replay and all of the additional resources mentioned during the training. In this session we’ll cover:2020 stats and 2021 predictions Preparation and foundation building leading up to Cyber Weekend How to ace Cyber Weekend itself Follow-up strategies to create repeat customers and increase LTVAdditional resources: Upcoming Klaviyo Live Events iOS15 Live Q&A Guide to A/B Testing Build It With Klaviyo - Enabling SMS Guide to Using Coupon Codes in Klaviyo Adding a Countdown Timer to your Emails and Signup FormsAnd finally, your feedback is very important to us, it helps us determine our Live Training content and schedule, please fill out this feedback form. Thank you, Taylor
Hi everyone! Summer is heating up and so should your email and SMS communications! 🏝️ Of course, throwing marketing spaghetti at the wall is not going to get you the results that you are looking for, so here are a few examples of some strategic marketing efforts I've used that have gotten great success during the summer season and beyond. Let’s Get Social This Summer!With summer in swing, comes a great opportunity to reach your customers in fun ways! A great way to communicate with your previously-purchased customers is to send out emails and SMS communications to get them to submit user-generated content.It can be a fun and interactive way to:1. Get organic-looking content that you could reuse on social media and emails.2. Serves your customers by incentivizing them with fun giveaways. One strategy we’ve used successfully is to tie in certain prompts for your customers to follow. For example, if you sell cosmetics - you could send them a prompt about sharing their makeup looks for a
New to Klaviyo and not sure where to start? Learn how to hit the ground running with the Klaviyo Academy! Head to Getting Started with Klaviyo to find success from day one. In just over an hour, you’ll learn how to set up your account and use Klaviyo’s core features to drive revenue and own your brand’s destiny. More specifically, you’ll be guided through: How to set up your account How to integrate your store, former ESP, etc. with Klaviyo Why deliverability and warming your account is important How to gain new subscribers with forms What the difference is between lists and segments What key flows to set live When and what to send in SMS and email campaigns How to analyze the data in your account Happy sending!
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