The Community Commons
Learn from your peers and share what’s working well, or what’s not, from similar sized businesses across industries. As they say: a rising tide lifts all boats!
Hi Klaviyo Community! We are so excited to share that we have officially launched a brand new product: Klaviyo CDP. We’ve reimagined the CDP to fit businesses of all sizes with a product that is marketer-friendly, vertically-integrated, and scales with you as you grow. Klaviyo CDP is built on the same infrastructure as the Klaviyo marketing automation platform, making the tools and reports intuitive and easy to access. Now, with Klaviyo CDP, you have one place to unify all of your customer data in one place, transform your data, activate that data for immediate use in your marketing activities, and gain valuable insights on customer behavior. All within Klaviyo. About Klaviyo CDPThe CDP contains two feature sets: data features and intelligence features. Data features: Data transformation Group Membership API Data warehouse syncing Webhooks Intelligence features: RFM analysis Funnel analysis Custom CLV Audience performance reporting Interested? Learn more about Klaviyo CDP.
Hi, Klaviyo Community!We recently hit our 1-year anniversary! 🎉We are so grateful for all your continued support & engagement on this journey – we cannot thank you enough. Before we dive into some exciting new updates 🚨 let’s take a look at the year in review. 5,641 total number of Community users 2,873 topics created 7,907 total comments made 1,912 badges obtained by Community members 678,776 page-views Here are some top leaders in the Community that helped us get here! 💯 @retention – 8029 points @Mailbox Manny – 4059 points @Bobi N. – 2487 points @Omar – 996 points @wernstrom – 626 points Thank you, all! In honor of our first birthday, we have some very important updates that will impact how you interact within the Community. 🚀 A New Gamification Experience Your engagement in the Community makes all the difference, and learning from unique perspectives that only peers can offer allows us all to succeed. To further reward and recognize engagement, we are la
Why did you get started with Klaviyo? I was working in Email Marketing before and then I got a job related to Klaviyo. What message do you have for people new to Klaviyo? Don't be afraid to ask questions about the things that are confusing, they probably have simple answers. What is your favorite part of Klaviyo? The simplicity of flow creation. What does the Klaviyo Community mean to you? It is a great way to meet new people working in the same field as well as help people who need guidance. Bobi with his football team What is your favorite or most inspirational book?Favorite - Mistborn series (all 3 books), inspirational - The Richest Man in Babylon What is your most treasured possession?My apartment Who would play you in a movie?Tom HardyWhat is your favorite movie?Into the Wild What is your favorite vacation spot? O'ahu, Hawai'i Looking to connect further for questions or custom solutions? Look us up on our Partner Page!
Hi Community, Anthony here from the Product Marketing team at Klaviyo 👋 with another new feature update for SMS! 🚀I’m excited to share big news about Klaviyo’s Shopify integration: Consent at checkout is now available! One of the best ways to grow your SMS subscriber list is to collect consent when your customer is placing an order—and now it’s easy. This enables Shopify users to collect SMS consent from high-intent customers, quickly grow their SMS subscriber list, and send targeted text messages (e.g.abandoned cart) to far more visitors. Find out more about how consent at checkout can help you grow your SMS list in our latest blog post. Ready to start seamlessly collecting consent? Read our step-by-step guide on how to set up consent at checkout.
Let’s keep the conversation going from the Enabling SMS workshop! This is a collaborative space to post any related questions or comments about using SMS at Klaviyo. During the session we: went over SMS consent and why it so important enabled SMS in our accounts created a signup form to start collecting SMS subscribers built our SMS welcome series flow Key takeaways: Start capturing SMS consent with a from and at checkout Turn on your SMS welcome flow Want to learn more? SMS strategy certificate Need additional help? Guide to collecting SMS consent Getting started with SMS and MMS for the first time BigCommerce Magento 2 Shopify WooCommerce We hope to see you in a future session!Happy sending :)
Welcome to our first Monthly Product Announcement! Every month we’ll be providing you with an overview of the most recent product updates. Identify and track Apple Privacy OpensNavigating the post-iOS 15 landscapeNow you can track and analyze open rates that could be impacted by Apple’s Mail Privacy Protection—letting you get a more accurate measure of email open engagement. Take this data, use it for good, and further personalize emails based on engagement. Get your custom report. Flow library improvementsFind your flow fasterThe Klaviyo flow library is now faster and more intuitive than ever before. And the best part? You can now browse by goal, making it easier to understand what each flow can accomplish for your business. Find your flow. Custom fonts in email templatesCreate emails tailored for your brandHaving control over fonts was the #1 request from Klaviyo customers. And now with the updated Template Editor, you can use custom fonts for your emails—no code required. Learn how.
Whether you were able to attend our live session or not, you can find a replay of the session below! This session will help you start constructing a multichannel communication strategy. In this session, we cover:Understanding your customers through buyer personas and journey mapping Choosing goals for each marketing channel Creating a messaging cadence and planning system that works for your business Here are some additional resources to help you follow the guidance in the training:MAKE A COPY | Downloadable Google Sheet Content Calendar MAKE A COPY | Buyer persona creation template How to identify your target audience How to create an engaged segment The crawl, walk, run approach to launching a strategic SMS program Getting started with using SMS and email togetherHave a question that still needs answering? Create a post on the Klaviyo Community and get quick responses from our Community members.
In Part 1 of this series, “Why you should clean your email list right after the holidays”, we shared a couple of tactics to use during the holidays to effectively identify unengaged email subscribers from the increased send volumes during BFCM and December. If you missed it, make sure to check it out . In part 2, we want to explore alternative ways you can leverage segments of unengaged or even unsubscribed contacts identified during the holidays to market your products and services. Depending on your business, your engaged and unengaged segment definitions may differ. However, some segments we commonly look at after the holidays include: Email engagement: 90-day email open, 0-6 month purchase 180-day email open, 0-6 month purchase 365-day email open, 0-6 month purchase Non-opener, 0-6 month purchase Non-opener, no purchase Unsubscribed Website engagement 90-day active on site, 0-6 month purchase +90-day active on site, +6 month purchase +90-day active on site, no pur
If you didn’t get a chance to make it to our Post KPE Live Q&A today, check out the recording above. We discussed our most recent product announcement and answered questions from our community. I was joined by the fabulous @shoshana.antunes and @hannahbearce, and we discussed the following new features:Price Drop Trigger Multi-Step SMS Forms UK SMS SMS Campaigns A/B Testing Reports LibraryDon’t forget to follow the Customer Education team (@klaviyogrowth) on our social channels to be notified of all upcoming events! InstagramFacebookTwitterYoutube Gillian
:Updated 11/1/2022:Hey Klaviyo Community! You asked and we answered. Here are the questions and answers that you wanted for WooCommerce. Watch the video below. You can find the specific questions and where to find the answer in the video below also. I have also included linked resources discussed in the video for each question. There are other Klaviyo integrations that offer more event data, is there a plan to develop the WooCommerce integration with more event data around transactions and order status? 0:24 My company recently switched from another ecommerce platform to WooCommerce. What is the easiest way to update all of my current flows with the correct syntax or do I have to start all over? 1:13 https://help.klaviyo.com/hc/en-us/articles/360003124151-Updating-Klaviyo-After-Switching-Ecommerce-Platforms#clone-and-update-flows8 We installed WooCommerce and everything was fine at first , but now it isn’t sending viewed product or add to cart data. How do I fix this or keep
Hello Klaviyo Community!As many of you may have already noticed, we have a new member that’s joined the Community’s navigation bar - Groups! User Groups - what are they and why are we building them?This new Group feature is an exciting expansion to our already growing Community! Groups are voluntary channels you can join to share ideas, strategies and learn from others of a similar interest that could be more aligned with your specific brand strategy. One of our main goals of the Community is to build collaboration and allow everyone to share ideas that could spark amazing discussions. To make this easier, we’ve translated this to our Groups to allow everyone to more easily join the conversations they are interested in and share their own perspective. We want to hear from you!With this in mind, we want to hear your thoughts on this subject! We’ve come up with some initial ideas on how to structure our groups through research, but we want to hear your feedback to help further guide our
It has been quite a tumultuous year for ecommerce, especially for small businesses that have had to pivot continuously over the last few months. One great way to give back this year and support our community of entrepreneurs is to shop from other small businesses for the holiday season. Drop a link below to your store and feel free to highlight 2-3 of your best sellers as gift ideas!
Have you ever wondered who our Community Champions are and what they do exactly? Here’s some information about how our program helps make our Community the inclusive, collaborative, and educational space it is! About our Champions Program 🏆 Community Champions are Partners who lead peer learning within our Community. They are Klaviyo advocates who have a deep knowledge of the product and marketing. They are passionate about sharing their knowledge with others so every member of the Klaviyo Community can own their growth together! FAQs ❓ What does a Champion do? A Champion actively participates in different initiatives across the Klaviyo ecosystem to share their knowledge and insights; for instance, Champions: Engage regularly in the Klaviyo Community (sharing advice, strategies, troubleshooting, etc.) Create educational content in our Show and Tell section Test new content for the Klaviyo Academy and Help Center Guest star on live trainings, webinars, podcasts, and social ch
Whether you were able to attend our live session or not, you can find a replay of the session below! Learn fundamental principles of A/B testing, understand what elements of flows can be tested, and gain a deeper understanding of how to conduct tests in Klaviyo. Here are some additional resources that may help you as you begin constructing, running and analyzing A/B tests in flows: Best practices for A/B testing How to A/B test a flow email How to A/B test flow branches Can I send a different email based on the A/B test email a customer received? What to A/B test in your flows Want to learn more about statistical significance? How Klaviyo determines statistical significance (this article specifically refers to campaigns but is still a good explainer of the general methodology) Statistical significance audience size calculator Have a question that still needs answering? Create a post on the Klaviyo Community and get quick responses from our Community members.
Hi Community! Tim here. Email marketing as a type of combat It’s true that in war and marketing, a multi-pronged approach is most effective. You don’t want to be physically attacking your audience obviously, but you do want to make sure that you’re covering all of your bases and engaging with them at every relevant opportunity in a marketing sense. A thorough engagement strategy will encourage your customers to stay engaged and hopefully make you the first company that comes to mind when they’re looking to purchase. How to retain your customers One of the biggest retention problems I see with my clients is that they often lose track of their customers once they’ve entered the funnel. It's so much easier to retain a customer that’s regularly receiving marketing or engaging with your brand than to try to win back a passive customer. It’s imperative to keep track of those customers and engaging with them consistently is key. This strategy is referred to as Lifecycle Marketing. As the n
Hi Klaviyo Community,I’m Ashley from the Academy Team, and I’m excited to share two new feature updates! Both are big improvements to our existing functionality and will likely solve some pain-points that you may have previously faced.First off, any account can now enable single opt-in for a given list. Single opt-in allows customers to subscribe to a list without confirming their subscription via email or SMS. That said, double opt-in is still the default and highly recommended in order to maintain good deliverability. If you have a use-case that necessitates single opt-in, you can toggle on this setting by, first, navigating to the specific list. Then, click Settings and select single opt-in rather than double opt-in. For more information about the double opt-in process, why it is important, and how to enable single opt-in when necessary, head to our Guide to the Double Opt-In Process. Another key feature update is an expansion of our Flow Library to include pre-built SMS flows. If y
How did you get started with Klaviyo? With a lot of enthusiasm, learning as much as I can and trying out everything. What message do you have for people new to Klaviyo? Klaviyo is an awesome tool with lots of possibilities. It's an easy to use platform. The biggest limitation is your own creativity. When starting out be sure to setup your account correctly, change UTM settings and personalize the list subscribe and unsubscribe settings. Make sure you have at least an abandoned cart, browse abandonment and new subscriber flow setup including adding a popup. What is your favorite part of Klaviyo? My favorite part about Klaviyo is the unlimited possibilities it gives you. It integrates easily with a lot of tools and if there is no integration setting up custom integrations is also very simple because Klaviyo provides a lot of development resources on how to do so. This all while keeping an eye (and showcasing) the business value. If I would need to choose one specific part
Recap discussion: [Strategy session] BFCM offer and promotion strategy (for medium, large, and enterprise businesses)
This post contain resources related to our live training [Strategy session] BFCM offer and promotion strategy (for medium, large, and enterprise businesses).Whether you attended the training live or you’re simply interested in the topic, you’ve come to the right place! Session recording In this session, we covered:2022 BFCM data and trends Types of discounts and discount alternatives Discounting for different audiences How to plan your offer strategy for 2023 BFCM Want to learn more?While this training focused primarily on the above, we understand you may need some additional help executing on these ideas. Here are some additional resources to help you along the journey!Check out the BFCM Hub for all things Black Friday Cyber Monday! Attend [Interactive workshop] Craft personalized SMS messages in Klaviyo for BFCM Attend [Strategy session] Understand email and SMS deliverability Take our Academy Course on Black Friday Cyber Monday strategies! Additional resources:How to add a count
Whether you were able to attend our live session or not, you can find a replay of the session below! This session will help you convert your email subscribers to SMS. Did you know that Klaviyo offers SMS? Thus, you can create the perfect omni-channel experience for your existing email subscribers. Get the most out of our powerful tools (segments, signup forms, discounts codes) to identify, target, and convert these contacts to SMS subscribers.Here are some resources to help take you: If you want to learn more, Get your Klaviyo’s SMS Certification: https://academy.klaviyo.com/path/sms-strategy-certification If you want to go the extra mile,Learn how to analyse SMS data: https://help.klaviyo.com/hc/en-us/articles/360035346852-How-to-Analyze-SMS-Data Learn how to create a landing page to collect SMS consent: https://help.klaviyo.com/hc/en-us/articles/7417723679387-How-to-create-a-landing-page-with-a-signup-formDid you pick up new ideas in this session? Did you convert email subscribers t
In this post you can find the replay of the live session, plus all of the additional resources mentioned during the training. In this session, we cover: On-site experience and capturing leads Essential flows to have live in your account Essential campaign messaging to plan for Recommended sending schedule Use this Downloadable Checklist as a guide to help you breeze through your last minute audit. Make a copy of this Google Doc and save to your own drive — you’ll be able to edit the content as you see fit on your own copy. This session gives you a strategic checklist of things to make sure you have in place before Cyber Weekend begins. See the links below for additional resources on the tactical setup of these elements: Black Friday Cyber Monday Crash Course Guide to Signup Form Builder About Multi-Step Forms How to Use Signup Forms to Offer Tiered Discounts Using QR Codes to Gather Subscribers How to Collect SMS Consent at Checkout For Shopify For BigCommerce For WooCommerce
Recap discussion: [Strategy session] Design a custom segmentation strategy for your business (for small and medium-sized businesses)
This post contains resources related to our live training [Strategy session] Design a custom segmentation strategy for your business (for small and medium-sized businesses). Session recordingDuring this session, we:Review the importance of segmentation and the different ways you can use segments Explore different segmentation criteria based on common business goals Learn a framework to design the right segmentation strategy for your business WorksheetMake a copy of the worksheet:Google doc version: https://klaviyogrowth.com/3VALTCV Word version: https://klaviyogrowth.com/3LL44Ci Key takeaways from the training Segmenting your customer base enables you to deliver better experiences for customers and achieve a higher marketing ROI. A good segmentation strategy takes into account your business goals and stage of development. Identify immediate next steps as well as think about the long-term vision. Continue monitoring your segments and refine your strategy as your business evolves. Add
Recap discussion: [Strategy session] Cyber Weekend offer and promotion strategy (for small/midsize businesses)
Whether you were able to attend this live training or you’re looking to watch the replay, you’ve come to the right place. Check out the recording below: In this session, we covered: 2021 Cyber Weekend data and trends Different promotional strategies Real examples of successful campaigns Planning your Cyber weekend content While this training focused primarily on the above, we understand you may need some additional help executing on these ideas. Here are some additional resources to help you along the journey!Ready to implement these ideas: Finalize your promotional strategy Create your Cyber Weekend content calendar Build segments, create campaigns, and tailor holiday offers to those specific audiences Need more help? For technical troubleshooting, contact Support within the Klaviyo app. For strategic guidance, email firstname.lastname@example.org. Want to learn more? Attend our [Interactive workshop] Build your Cyber Weekend audiences Take our Academy Course on Black Friday Cyber M
Recap discussion: [Interactive workshop] Build your Cyber Weekend audiences (for enterprise businesses)
This training was intended for midmarket and enterprise customers. The recording is below for your review: Let’s keep the conversation going! Thank you for joining today’s training. This is a collaborative space to ask comments and share your experience with this topic. Feel free to ask questions, and we will get back to you!During the session we:discussed Apple Mail Privacy Protection (MPP) and what this means for your engaged audience built 4 segments to send (and exclude) this holiday season Engaged with MPP VIPs (email and SMS) Espresso Shot Unengaged Key takeaways:MPP leaves marketers unable to see true opens for those on Apple devices with MPP turned on Means you need to define engagement in another way (clicks) to avoid sending to unengaged profiles Klaviyo can identify clients with MPP enabled to use when building segments Additional resources:How to Configure Custom Reports to Track Apple Mail Privacy Protection/iOS15 Opens How to Identify iOS15 Mail Privacy Protection Ope
As promised, every month we’ll be sharing how we’re making our software more intuitive, more flexible, more unified, and more capable of helping you deliver the experience that you and your customers want. Want to skip right to the good stuff? Read through each feature in more detail on the blog. Compelling subject lines at the ready The Subject Line Assistant will help you craft email subject lines that snag your subscribers’ attention. Try it today Optimize popup form performance with benchmarks Get a detailed assessment of how your popup forms are performing compared against your competitors. Explore benchmarks Find more email and SMS inspiration, quicklyUncover relevant content examples in seconds using Showcase’s search bar functionality. Check out Showcase Automated IP warming to hit your deliverability goals fasterBuild a strong sender reputation and maintain good deliverability with help from Klaviyo’s guided warming. Learn more. New partner integrations New ways to grow on Sh