The Community Commons

Learn from your peers and share what’s working well, or what’s not, from similar sized businesses across industries. As they say: a rising tide lifts all boats!

438 Topics

Akil
Klaviyo Employee
AkilKlaviyo Employee
posted in Learn with Klaviyo

Ecommerce Packaging: An innovative solution to brand awareness [Live Training]

 We had the opportunity to collaborate with Phillip Akhzar, Founder and CEO of Arka , for an interactive session on using custom packaging to generate brand awareness and loyalty. If you didn’t get a chance to watch it live, feel free to check out the recording above. In the session, we covered: Why fulfillment and creating personalized experiences will create winners and losers among SMBs and large ecommerce marketplaces. Consumers wanting brands to use sustainable packaging and what that means for revenue growth. How to choose the best packaging Creating custom packaging experiences Marketing strategies incorporating packaging (solid ideas for holiday marketing )Start viewing packaging as an “owned channel” and extend brand engagement beyond the product experience. Many brands are missing the opportunity to give customers “one more thing” to talk about in an area of the customer lifecycle that can be out of our control. To increasing your brands value, generating UGC from unboxing vi

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Akil
Klaviyo Employee
2 years ago
In the Inbox
Partner - Platinum
In the InboxChampion & Partner
published in Show & Tell

Why clean your email list right after the holidays?

Hi Community! Happy Post-BFCM season. Cleaning your email list is among the most important tactics you should do to maintain a healthy marketing program. In my experience, most brands prefer to clean their list in Q2 or Q3, when sales cycles might be lower, or in preparation for the Q4 holiday push.  Another great time would be right after the holiday season.  During the holiday push - BFCM (Black Friday/Cyber Monday) and December - brands often expand their regular “active” segments to a broader range to try and engage lapsed or churned customers in hopes that those contacts may return to make a new purchase when prompted with an incredible offer. While customers are conditioned to receive an increased number of emails, the inbox service providers (ISPs) also expect the influx of messages and seem to tolerate it enough without penalizing the brand’s email reputation for breaking best practices*. You can also use this opportunity to weed out invalid addresses via bounces, given the inc

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Jakub
Partner - Silver
2 months ago
carluccigillian
Klaviyo Employee
carluccigillianKlaviyo Employee
posted in Learn with Klaviyo

Recap discussion: iOS 15 Live Q&A

Thanks for your interest in our Live Training: iOS 15 Live Q&A. Whether you were able to attend or not, you can find additional resources below. We’ll link the reply in the comments section, but we would love to hear from you if you have any additional questions or successful strategies you’ve implemented since the iOS 15 update. You’re part of this community, and we want to make sure you have what you need to navigate this ever changing landscape. Here are the additional resources we reference in the session:iOS 15: How to Prepare for Apple’s Changes iOS 15: What You Actually Need To Be Worried About’Thank you! And please thread your ideas, comments, suggestions and questions. Best,  Gillian

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carluccigillian
Klaviyo Employee
1 year ago
Vivian_22
Klaviyo Employee
Vivian_22Klaviyo Employee
posted in Learn with Klaviyo

Expert advice on how to prep for a successful Cyber Weekend

Thank you for joining us for a special edition Q&A panel with a Klaviyo Community Champion, @mat.bingham.Here’s a sneak peak at some questions we covered:How can brands stand out during a noisy marketing weekend? What are some alternative incentives outside of offering discounts? And how many emails is too many emails?Watch the replay below 👇 What to do next?Set up an Okendo demo to receive your first 60 days free. Learn how to use reviews to grow revenue Want more live trainings? Check out our upcoming sessions!  Happy learning! Vivian Asonye | Customer Education Specialist, APAC 

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Taylor Tarpley
Community Manager
9 months ago
Akil
Klaviyo Employee
AkilKlaviyo Employee
posted in Learn with Klaviyo

Using user-generated content to increase brand awareness [Live Training]

 The secret sauce to successful marketing strategies is the use of user-generated content. Many consumers want to hear from peers, family and friends - not from brands as they make purchasing decisions. On average 79% of consumers said purchasing decisions were influenced by user-generated content. Naturally for brands, the question remains, “how do we get consumers to share content”?In this session we answer this and much more:Why user-generated content is important Examples of user-generated content  Social commerceFor me, understanding how to utilize user-generated content with social commerce is the key. Social commerce isn’t talked about as much as ecommerce, but I think it’s the next major revenue stream for brands that are looking to create better customer experiences. Platforms such as Facebook, Instagram, Snapchat, Tiktok and Twitter are now allowing users to buy from brands directly in app vs clicking through to a brands website, where a lot can go wrong. There’s so much that

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Akil
Klaviyo Employee
2 years ago
Brett_Gatsby
Problem Solver III
Brett_GatsbyChampion & Partner
published in Show & Tell

How to utilize webhooks in your customer journey

Hi Klaviyo community! Being able to use Klaviyo as your CDP (Customer Data Platform) is one of the many things that sets it apart from the other email and SMS solutions on the market. Why? Because it means you can have one source of truth for all your customer data. When you have each step of your customers’ journey in one platform, it makes it easier to run your business, deliver a premium customer experience, and leverage your data together to make the right decisions and grow your sales year over year. But what does it mean to use Klaviyo as a CDP? To me, it means Klaviyo is THE place I want all my data to sync to for three reasons: Your data is more useful in Klaviyo than anywhere else. The user experience is simple to understand even as your data grows. The platform is easy to build on, making it simple to sync your data to and from Klaviyo.  Today, I’m going to explore how you can leverage this third point, especially with the help of webhooks.  But first, what are webhooks? 

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Brett_Gatsby
Problem Solver III
1 month ago
Lina
Active Contributor IV
LinaActive Contributor IV
posted in Show & Tell

Leads Generation via Facebook Ads. Instant Forms vs Landing Page

Hi everyone,We are running Facebook Ads to collect leads offering free lead magnets.I just set up the Facebook integration via LeadsBridge to find out that it's a paid service. That's really sad especially after spending a whole day to trying setup and configure it so it would work seamlessly with Klaviyo.As I understand it's the only way to use Facebook Instant forms with Klaviyo.The other option is to create a landing page and send people there.What I am wondering if anyone can tell from their experience if there is a different conversion rate between the Instant forms and Landing pages. We are not spending on FB Ads so much so it would be worth paying extra for LeadsBridge integration.Thank you in advance!

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Lina
Active Contributor IV
2 years ago
jennifer.brisebois
Klaviyo Employee
jennifer.briseboisKlaviyo Employee
posted in Learn with Klaviyo

Recap discussion: Building Customer Relationships with a Loyalty Program

Building strong relationships with your customers is the key to increasing customer lifetime value and retaining your most valuable advocates. One of the most effective ways to build these relationships is to establish a customer loyalty program. In this session, we cover:Loyalty program basics and benefits Types of programs and available integrations Building the right program for your business goals ADDITIONAL RESOURCES:Use this interactive worksheet as a guide to help you ideate a loyalty program that could work for your business. Please make a copy of this document for yourself and save it to your personal drive or device.  Explore loyalty tech partners in the Klaviyo Integrations Library Browse Klaviyo Community for ideas on what other Klaviyo users have done! Not seeing what you’re looking for? Post your own question in Community :) Tech partner case studies cited in the presentation:LoyaltyLion: Never Fully Dressed’s loyalty program increased its repeat purchase rate by 64% Yotp

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Taylor Tarpley
Community Manager
1 year ago
In the Inbox
Partner - Platinum
In the InboxChampion & Partner
published in Show & Tell

How to merge profiles and utilize transactional messages in klaviyo

Hi Community!  You might have seen me popping into Community threads here and there, but today I wanted to share some of my experiences with you all in regards to utilizing transactional messages to build your brand’s deliverability. Deliverability is a huge factor in email marketing and your brand’s success so you should always be aware of how you’re doing and of course, looking for ways to always improve! Having a good deliverability rates for your email sends, essentially lets the inboxes that they can trust you and have a good ‘sender reputation’ essentially.  However, as we sought to increase our deliverability rates, we also gained a lot of insight into the process of merging profiles in Klaviyo that I think could benefit the Community at large too! Identifying the Opportunity at Hand Transactional messages typically have high engagement rates as most customers want to know if their order was received and/or shipped and are very likely to open these emails. Essentially, my client

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In the Inbox
Partner - Platinum
1 year ago
S
Contributor I
sdharContributor I
asked in Show & Tell

Window shoppers campaign idea

I created and get huge window shoppers around 3000+ peoples.  So I need help about window shoppers email examples to run campaigns. Please help me 

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M
Contributor II
1 year ago
anthonydelpizzo
Klaviyo Employee
anthonydelpizzoKlaviyo Employee
published in News & Announcements

The Klaviyo Community turned 1-year old! Let's celebrate with new updates.News

Hi, Klaviyo Community!We recently hit our 1-year anniversary! 🎉We are so grateful for all your continued support & engagement on this journey – we cannot thank you enough. Before we dive into some exciting new updates 🚨 let’s take a look at the year in review.  5,641 total number of Community users 2,873 topics created 7,907 total comments made 1,912 badges obtained by Community members 678,776 page-views  Here are some top leaders in the Community that helped us get here! 💯 @retention – 8029 points @Mailbox Manny – 4059 points @Bobi N. – 2487 points @Omar – 996 points @wernstrom – 626 points Thank you, all! In honor of our first birthday, we have some very important updates that will impact how you interact within the Community. 🚀 A New Gamification Experience Your engagement in the Community makes all the difference, and learning from unique perspectives that only peers can offer allows us all to succeed.  To further reward and recognize engagement, we are la

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anthonydelpizzo
Klaviyo Employee
1 year ago
Bobi N.
Partner - Platinum
Bobi N.Champion & Partner
published in Show & Tell

Tools for an Easier Migration Process from Another ESP to Klaviyo

 Hi Community!  Being responsible for my clients’ migrations, I’ve learned a lot about EPS’s, client needs, and potential issues that might arise. As migrations have the tendency to not go as smoothly as expected, here are some tips and tricks outlining my past experiences in hopes that they serve to make the process easier for my peers in the Community!  What are the usual problems that may come in the migration process?    Knowing what to expect might help you transition more smoothly in this process. Some of the the problems I most frequently come into contact with are things like:  Clients using different wording for Klaviyo processes Clients confusing Klaviyo features, for example: lists and segments The process of transferring data and data collection The Non-traditional setups clients created on their old EPS that don’t translate in Klaviyo  While there are many other issues that could arise. These are the issues I’ve seen most frequently arise. While I can’t offer a one-s

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A
Contributor I
1 year ago
chloe.strange
Community Manager
chloe.strangeCommunity Manager
published in News & Announcements

What’s New in Klaviyo: February Product Updates

Welcome to our first Monthly Product Announcement! Every month we’ll be providing you with an overview of the most recent product updates. Identify and track Apple Privacy OpensNavigating the post-iOS 15 landscapeNow you can track and analyze open rates that could be impacted by Apple’s Mail Privacy Protection—letting you get a more accurate measure of email open engagement. Take this data, use it for good, and further personalize emails based on engagement. Get your custom report. Flow library improvementsFind your flow fasterThe Klaviyo flow library is now faster and more intuitive than ever before. And the best part? You can now browse by goal, making it easier to understand what each flow can accomplish for your business. Find your flow. Custom fonts in email templatesCreate emails tailored for your brandHaving control over fonts was the #1 request from Klaviyo customers. And now with the updated Template Editor, you can use custom fonts for your emails—no code required. Learn how.

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chloe.strange
Community Manager
1 year ago
Taylor Clark
Klaviyo Employee
Taylor ClarkKlaviyo Employee
posted in Learn with Klaviyo

Recap video: Q4 Marketing Guide with Chase Dimond

Whether you attended the live session or not, in this post you’ll find the session replay and all of the additional resources mentioned during the training. In this session we’ll cover:2020 stats and 2021 predictions Preparation and foundation building leading up to Cyber Weekend How to ace Cyber Weekend itself Follow-up strategies to create repeat customers and increase LTVAdditional resources: Upcoming Klaviyo Live Events iOS15 Live Q&A Guide to A/B Testing Build It With Klaviyo - Enabling SMS Guide to Using Coupon Codes in Klaviyo Adding a Countdown Timer to your Emails and Signup FormsAnd finally, your feedback is very important to us, it helps us determine our Live Training content and schedule, please fill out this feedback form. Thank you, Taylor

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C
Contributor II
1 year ago
Spark Bridge Digital LLC
Partner - Gold
Spark Bridge Digital LLCChampion & Partner
published in Show & Tell

Marketing Strategies to Utilize for Summer-Time Sending

Hi everyone! Summer is heating up and so should your email and SMS communications! 🏝️ Of course, throwing marketing spaghetti at the wall is not going to get you the results that you are looking for, so here are a few examples of some strategic marketing efforts I've used that have gotten great success during the summer season and beyond. Let’s Get Social This Summer!With summer in swing, comes a great opportunity to reach your customers in fun ways! A great way to communicate with your previously-purchased customers is to send out emails and SMS communications to get them to submit user-generated content.It can be a fun and interactive way to:1. Get organic-looking content that you could reuse on social media and emails.2. Serves your customers by incentivizing them with fun giveaways. One strategy we’ve used successfully is to tie in certain prompts for your customers to follow. For example, if you sell cosmetics - you could send them a prompt about sharing their makeup looks for a

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Mailbox Manny
Partner - Silver
11 months ago
stephen.trumble
Community Manager
stephen.trumbleCommunity Manager
published in Learn with Klaviyo

... So What's Next: Advanced Segmentation

 Hello Community! One of the most popular strategy topics you’ve raised involves the broad topic of segmentation. It’s a new year, and the perfect time to focus on creating a few new segments! We’ve heard you ask:  🤔  I understand the basics, but what do I do next?  👍 How do I maximize sending without compromising inbox placement, sender reputation and ultimately revenue?  😱 On the flip-side, how do I send to an engaged audience without missing out on revenue? Once you have the basics down, you might be interested in adding variation. Take a peek at how to building a sending schedule for engaged users which will help you do the hard work all year.  In addition to watching the video, you can review the basics of creating an engaged segment and some sneaky-good alternative segments here. Happy Segmenting!! A giant shoutout to @lucina.rowe for creating this amazing content for our Community Members, thank you!If this is content you’d like to see more of give it LIKE, and if you hav

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R
Active Contributor II
10 months ago
chelsgrove
Partner - Gold
chelsgroveChampion & Partner
published in Show & Tell

How To Win Back Your Users Effectively

Hi Community!  Winback emails are pretty standard practice in marketing, and with good reason. They have been proven to boost engagement and bring customers back into the buying cycle. However sometimes I’ll be working with a client who has implemented a winback flow, but they aren’t seeing good results. Why does it work for some businesses, and not for others? The answer is in the details.  How to Create an Effective Winback Strategy While a business might be sending out emails that are triggered by inactive accounts, there’s no guarantee that the email will be received, opened, or influence the customer to reengage. Not unless you tailor that email to meet not just your needs, but the needs of the customer. So before you create a generic email with the title “winback,” you first need to identify why the customer stopped engaging and what would persuade them to come back.  Identify What Persuades Your Users To identify the why you’ll need to first evaluate your own product and anticip

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Jameswalon
Contributor I
6 months ago
anthonydelpizzo
Klaviyo Employee
anthonydelpizzoKlaviyo Employee
published in News & Announcements

Product Update: Shopify Consent at CheckoutNews

Hi Community,  Anthony here from the Product Marketing team at Klaviyo 👋 with another new feature update for SMS! 🚀I’m excited to share big news about Klaviyo’s Shopify integration: Consent at checkout is now available!  One of the best ways to grow your SMS subscriber list is to collect consent when your customer is placing an order—and now it’s easy. This enables Shopify users to collect SMS consent from high-intent customers, quickly grow their SMS subscriber list, and send targeted text messages (e.g.abandoned cart) to far more visitors.  Find out more about how consent at checkout can help you grow your SMS list in our latest blog post. Ready to start seamlessly collecting consent? Read our step-by-step guide on how to set up consent at checkout. 

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shopifyexpert
Contributor II
1 month ago
carluccigillian
Klaviyo Employee
carluccigillianKlaviyo Employee
published in Learn with Klaviyo

Recap Video: Post KPE Live Q&A

If you didn’t get a chance to make it to our Post KPE Live Q&A today, check out the recording above. We discussed our most recent product announcement and answered questions from our community. I was joined by the fabulous @shoshana.antunes and @hannahbearce, and we discussed the following new features:Price Drop Trigger Multi-Step SMS Forms UK SMS SMS Campaigns A/B Testing Reports LibraryDon’t forget to follow the Customer Education team (@klaviyogrowth) on our social channels to be notified of all upcoming events! InstagramFacebookTwitterYoutube  Gillian

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carluccigillian
Klaviyo Employee
1 year ago
David To
Community Manager
David ToCommunity Manager
published in News & Announcements

[Poll] What’s the deal with Groups?News

Hello Klaviyo Community!As many of you may have already noticed, we have a new member that’s joined the Community’s navigation bar - Groups! User Groups - what are they and why are we building them?This new Group feature is an exciting expansion to our already growing Community! Groups are voluntary channels you can join to share ideas, strategies and learn from others of a similar interest that could be more aligned with your specific brand strategy. One of our main goals of the Community is to build collaboration and allow everyone to share ideas that could spark amazing discussions. To make this easier, we’ve translated this to our Groups to allow everyone to more easily join the conversations they are interested in and share their own perspective. We want to hear from you!With this in mind, we want to hear your thoughts on this subject! We’ve come up with some initial ideas on how to structure our groups through research, but we want to hear your feedback to help further guide our

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David To
Community Manager
1 year ago
chloe.strange
Community Manager
chloe.strangeCommunity Manager
published in News & Announcements

Meet the Champions: Bobi Nikolovski

 Why did you get started with Klaviyo? I was working in Email Marketing before and then I got a job related to Klaviyo. What message do you have for people new to Klaviyo? Don't be afraid to ask questions about the things that are confusing, they probably have simple answers. What is your favorite part of Klaviyo? The simplicity of flow creation. What does the Klaviyo Community mean to you? It is a great way to meet new people working in the same field as well as help people who need guidance. Bobi with his football team What is ​​your favorite or most inspirational book?Favorite - Mistborn series (all 3 books), inspirational - The Richest Man in Babylon What is your most treasured possession?My apartment Who would play you in a movie?Tom HardyWhat is your favorite movie?Into the Wild What is your favorite vacation spot? O'ahu, Hawai'i Looking to connect further for questions or custom solutions? Look us up on our Partner Page! 

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chloe.strange
Community Manager
1 year ago
alex.hong
alex.hongKlaviyo Alum
published in News & Announcements

Badge Requirements for the CommunityNews

Hi there, Klaviyo Community! Badges in the Klaviyo Community are awarded to our members to recognize your contributions to the Community, and showcase your level of expertise in the community forum.To see the badges you’ve earned, log into your Community account, click on your profile picture in the top right-hand corner, and click “My Profile”. List of Badges + Requirements User Activity Badges:First Post 1 Topic Created Active User 5 Contributions made to the Community Power User 15 Contributions made to the Community  Innovator 10 answers given in the Community  Helping Hand 20 answers given in the Community Engagement Badges Based on Product Area: Industry Specialist 5 (10, 15, 20, 50) Topics Created in the Klaviyo Commons Section Product Specialist 5 (10, 15, 20, 50) Answers Given in the Questions section Admired Admin 5 (10, 15, 20, 50) Answers Given in the Accounts and Settings section Smart Sender 5 (10, 15, 20, 50) Answers Given in the Campaigns and Flows section. People Perso

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alex.hong
11 months ago
Julie Hayes
Julie HayesKlaviyo Alum
posted in Show & Tell

Shop Small this Holiday Season - Share Your Best Sellers!

It has been quite a tumultuous year for ecommerce, especially for small businesses that have had to pivot continuously over the last few months. One great way to give back this year and support our community of entrepreneurs is to shop from other small businesses for the holiday season.  Drop a link below to your store and feel free to highlight 2-3 of your best sellers as gift ideas!

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cassy.lee
2 years ago
Akers Digital
Partner - Silver
Akers DigitalChampion & Partner
published in Show & Tell

How to optimize your Google Ads in KlaviyoInspiration

Hi Community! @chelsgrove and I here to talk to you about how to best use Google Ads in your account! Targeting options are becoming more restrictive as we move towards a  “cookieless word” (at least in the USA), and our marketing efforts in Google have become more challenging. Google continues to deprecate cookie-based audiences and evolve towards a reliance on first-party data. Why integrate with Google? With the Google integration, Klaviyo gives you the necessary tools to set up powerful audiences and optimize Google’s Smart Bidding algorithm.  By syncing Klaviyo segments with Google audiences you now have the ability to re-engage with past customers, target audiences that share similar traits, and exclude certain profiles based on specific criteria. This integration streamlines your Google Ads strategy and allows for more efficient and effective targeting and bidding. Best practices  We learned the best ways to use these Klaviyo segments is by providing Google with conversion data,

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Jakub
Partner - Silver
1 month ago
jennifer.brisebois
Klaviyo Employee
jennifer.briseboisKlaviyo Employee
posted in Learn with Klaviyo

Recap discussion: [Strategy session] Planning your content calendar for email and SMS

Whether you were able to attend our live session or not, you can find a replay of the session below! This session will help you start constructing a multichannel communication strategy. In this session, we cover:Understanding your customers through buyer personas and journey mapping Choosing goals for each marketing channel  Creating a messaging cadence and planning system that works for your business Here are some additional resources to help you follow the guidance in the training:MAKE A COPY | Downloadable Google Sheet Content Calendar MAKE A COPY | Buyer persona creation template How to identify your target audience How to create an engaged segment The crawl, walk, run approach to launching a strategic SMS program Getting started with using SMS and email togetherHave a question that still needs answering? Create a post on the Klaviyo Community and get quick responses from our Community members.

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jennifer.brisebois
Klaviyo Employee
1 year ago

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