The Community Commons
Learn from your peers and share what’s working well, or what’s not, from similar sized businesses across industries. As they say: a rising tide lifts all boats!
Congratulations on another successful Black Friday! Over the last week, over 150,000 brands used Klaviyo to generate $2.2 billion in owned revenue. While the bulk of the activity is over for your customers, we know that there is still a lot on your plate in the post-sale stage. Analyzing performance, evaluating what worked and what could have gone better, and what to do heading into the final stretch of the year. Here is a list of resources that can help you through the end of 2022:📈 In KlaviyoUse the Overview Dashboard to easily view and export BFCM performance across all channels and metrics✅ DownloadablesBFCM Checklist (see the last section called Post-BFCM) 🎓 CoursesConverting BFCM signups into everyday customers Creating a Winter Holiday Marketing Strategy🖥 Live trainingsOwn your relationships after the holidays for large/mid-market businesses Own your relationships after the holidays for entrepreneurs Own your relationships after the holidays for small to medium-sized business
How to optimize your Google Ads in KlaviyoInspiration
Hi Community! @chelsgrove and I here to talk to you about how to best use Google Ads in your account! Targeting options are becoming more restrictive as we move towards a “cookieless word” (at least in the USA), and our marketing efforts in Google have become more challenging. Google continues to deprecate cookie-based audiences and evolve towards a reliance on first-party data. Why integrate with Google? With the Google integration, Klaviyo gives you the necessary tools to set up powerful audiences and optimize Google’s Smart Bidding algorithm. By syncing Klaviyo segments with Google audiences you now have the ability to re-engage with past customers, target audiences that share similar traits, and exclude certain profiles based on specific criteria. This integration streamlines your Google Ads strategy and allows for more efficient and effective targeting and bidding. Best practices We learned the best ways to use these Klaviyo segments is by providing Google with conversion data,
Hi Community, Today I’m sharing about a topic I’m very passionate about and something that will change the way you think about optimizing the whole customer journey. It’s called Customer Value Optimization (CVO), and it is all about optimizing both the value FOR and OF the customer. The main problem in marketing today: One of the main issues a lot of companies are facing is that marketing costs are rising (they have been for a long time) and tracking & targeting is getting harder. All the while, competition is rising and buying habits change over time. Doing the same tricks as before might not work anymore, and throwing more money at it will not solve the problem. Now, if you look at the best-in-class companies, most of them do not focus on short-term profits (profits not revenue). Instead, they have a strong focus on the lifetime value of a customer! To maintain sustainable growth, you need to become smarter about your customers and their interactions with your brand. Enter CVO.
It’s August, and if you haven’t started thinking about BFCM, (Black Friday Cyber Monday for the non-initiates) yet, then this article is for YOU. BFCM season means that customers are expecting something special. However, with so many paths to take, how do you know what offers will work and which ones will drive the most revenue for you? The types of offers to try There are several types of offers to choose from, and 6 years running BFCM campaigns has taught me that you should have at least two different offers. For example, these can be separate Black Friday and Cyber Monday offers, a VIP offer vs. everyone-else offer, or a primary offer then a secondary offer for people who buy early. Here are some great examples of common offers: Storewide discount (this type of offer works well for everyone). Large discount on one item (this type of offer works best on “staple” items that appeal to everyone on your list). Tiered discount (this type of offer is more complicated for your customer
Let’s keep the conversation going! Feel free to share your thoughts, comments, and ideas related to this account spotlight training.If you missed this event, you can view the replay below: About this event: The Account spotlight series offers a glimpse into a featured brand’s Klaviyo account and highlights the unique setup, marketing strategy, and learning opportunities that you can translate to your own business.Event description: StickerYou is a Toronto-based business that empowers brands and individuals to create custom die-cut sticky products, including stickers, labels, decals, iron-ons, and even temporary tattoos. Join Sam, Senior Director of Marketing at StickerYou, and Emily, Customer Education Specialist at Klaviyo, as we pull back the curtain on what it takes to run a successful specialty ecommerce business. In this session, we discuss: Featuring user-generated content (UGC) in marketing Using a personalized survey integration to gather more information about customers Cre
Hi, Klaviyo Community! I’m Anthony from the Product Marketing team at Klaviyo 👋, and I’m so excited to announce that we have officially launched the Klaviyo Community Champions Program! What is the Klaviyo Community Champions Program? The Klaviyo Community Champions Program is a program for the most active and knowledgeable contributors in our online Community forum. At Klaviyo, we take pride in peer-to-peer learning – its value is immeasurable. By launching the Community Champions Program, we want to continue to encourage Community engagement by showcasing thought leadership from our top contributors. What are the benefits of the Program? Community Champions receive: The Community Champions badge for LinkedIn and the Klaviyo Partner Directory Early access to features coming soon Invite-only group within Community Exclusive Klaviyo swag End of year celebration event! Program Requirements: Klaviyo Community Champions participate in the following ways:CommunityProviding
Ownership means so much to a business: your brand, your data, your customer relationships. You’ve worked hard to build it all. At our second Klaviyo Product Event, we announced new ways to grow your business without sacrificing ownership.Catch the highlights on our event recap post, and check out the video of all the exciting new features available now. Which of the features we released will you try first? We’d love to hear how you plan to incorporate these into your marketing strategy. Let us know in the comments below! Make sure to join our Post-Klaviyo Product Event Live Q&A session tomorrow to ask your questions on the product features covered from the event! Looking for more helpful resources?Price Drop Triggers - Price Drop Triggers are simple automations you can set up in minutes.* They alert your text and email subscribers when a product they’ve fallen in love with—but couldn’t afford originally—goes on sale at a lower price. Set up a Price Drop Trigger Guide to Creatin
Hi Community! I’m Phillip. I’m based out of New York and one of my favorite aspects of Klaviyo is definitely their automated flows. In fact, I’m going to share some tips and trips about something our company has discovered recently about one flow in particular: The Welcome Flow. Utilizing our Welcome Flow to Convert More Customers A recent challenge our company faced has been taking our welcome flow from good to great! With a large account and quite a lot of history, we observed our Welcome Flow messages had mediocre open rates, click rates, and placed order rates and noticed an opportunity to turn this around. We’ve found that each flow and each email in the flow are unique and no two should be expected to have the same performance. For example, Welcome Email 1 and Welcome Email 5 will not produce the same return metrics, so it’s best not to have the same goals for each message. Narrowing in On Specific Metrics for Each Individual Message With that in mind, we focused on email specif
Hi Klaviyo Community! We are so excited to share that we have officially launched a brand new product: Klaviyo CDP. We’ve reimagined the CDP to fit businesses of all sizes with a product that is marketer-friendly, vertically-integrated, and scales with you as you grow. Klaviyo CDP is built on the same infrastructure as the Klaviyo marketing automation platform, making the tools and reports intuitive and easy to access. Now, with Klaviyo CDP, you have one place to unify all of your customer data in one place, transform your data, activate that data for immediate use in your marketing activities, and gain valuable insights on customer behavior. All within Klaviyo. About Klaviyo CDPThe CDP contains two feature sets: data features and intelligence features. Data features: Data transformation Group Membership API Data warehouse syncing Webhooks Intelligence features: RFM analysis Funnel analysis Custom CLV Audience performance reporting Interested? Learn more about Klaviyo CDP.
Hi there, Klaviyo Community! Badges in the Klaviyo Community are awarded to our members to recognize your contributions to the Community, and showcase your level of expertise in the community forum.To see the badges you’ve earned, log into your Community account, click on your profile picture in the top right-hand corner, and click “My Profile”. List of Badges + Requirements User Activity Badges:First Post 1 Topic Created Active User 5 Contributions made to the Community Power User 15 Contributions made to the Community Innovator 10 answers given in the Community Helping Hand 20 answers given in the Community Engagement Badges Based on Product Area: Industry Specialist 5 (10, 15, 20, 50) Topics Created in the Klaviyo Commons Section Product Specialist 5 (10, 15, 20, 50) Answers Given in the Questions section Admired Admin 5 (10, 15, 20, 50) Answers Given in the Accounts and Settings section Smart Sender 5 (10, 15, 20, 50) Answers Given in the Campaigns and Flows section. People Perso
Recap discussion: [Interactive workshop] Build your Cyber Weekend audiences (small/medium businesses)
Let’s keep the conversation going from the Build you Cyber Weekend audiences workshop for small/medium-sized businesses! This is a collaborative space to post any related questions or comments about your Cyber Weekend segments.During this session, we: built 3 essential segments to include in your Cyber Weekend sending strategy built 1 segment to exclude from your Cyber Weekend sending strategy discussed how to apply any of your segmenting personas to SMS Key takeaways from the training: Strategically send marketing communication to your VIPs, bargain hunters, and window shopping audiences around Cyber Weekend. Exclude any customers that purchase on Black Friday through Cyber Monday from your Cyber Weekend emails to optimize overall customer experience. Add the “Consent to receive SMS” condition to any segment to identify your SMS personas. Additional resources: Getting started with segments Preparing for Black Friday/Cyber Monday (Academy course) Comment below any questions
Hi Community! Happy Post-BFCM season. Cleaning your email list is among the most important tactics you should do to maintain a healthy marketing program. In my experience, most brands prefer to clean their list in Q2 or Q3, when sales cycles might be lower, or in preparation for the Q4 holiday push. Another great time would be right after the holiday season. During the holiday push - BFCM (Black Friday/Cyber Monday) and December - brands often expand their regular “active” segments to a broader range to try and engage lapsed or churned customers in hopes that those contacts may return to make a new purchase when prompted with an incredible offer. While customers are conditioned to receive an increased number of emails, the inbox service providers (ISPs) also expect the influx of messages and seem to tolerate it enough without penalizing the brand’s email reputation for breaking best practices*. You can also use this opportunity to weed out invalid addresses via bounces, given the inc
In a world where people consistently spend up to seven hours a day online, what better way to advertise and inform than by putting it online? Connecting via email makes it easily noticeable and accessible. However, the vast majority of companies today are also dying for online attention. Unlike billboards, storefronts and signs that can easily stand out in a physical space, your audience's inbox has no limit on the number of emails it receives. Your email will be alongside hundreds of other emails, all with the same goal of getting people to notice and open them. So how do you make sure your email is the one that snags your audience’s attention? Easy: by effectively using your subject lines! Subject lines are the first touchpoint your consumer has with any email. It’s vital that your messaging is concise and enticing enough to prompt the viewer to open it. Some of the three key best practices I’ve found for optimizing subject lines are: 1. Length The character limit for subject
Hi everyone,We are running Facebook Ads to collect leads offering free lead magnets.I just set up the Facebook integration via LeadsBridge to find out that it's a paid service. That's really sad especially after spending a whole day to trying setup and configure it so it would work seamlessly with Klaviyo.As I understand it's the only way to use Facebook Instant forms with Klaviyo.The other option is to create a landing page and send people there.What I am wondering if anyone can tell from their experience if there is a different conversion rate between the Instant forms and Landing pages. We are not spending on FB Ads so much so it would be worth paying extra for LeadsBridge integration.Thank you in advance!
We’re excited to announce performance improvements to our segmentation engine! Over the next few days, we will be rolling out upgraded segmentation to all accounts.What is it?Accounts will now have access to an upgraded segment experience that includes the following changes: Faster, more consistent segment creation for complex segments and accounts with a large number of profiles. Improved real-time updates to segments (expect just a few minutes between a profile qualifying for a segment and being added to it, down from >20 minutes previously). A segment loading screen that more accurately represents segment processing status. Improvements to our segment criteria evaluation to reduce ambiguity and produce more accurate segments. We made changes to how we handle profile properties that are not set. These updates will also provide us with more scalable foundations for improvements to the segment builder that you’ll see in the coming months! How do I use it?The new segmentation
Hi Community! I’m Ashley, one of the Klaviyo Community Champions here. Today, I am going to be sharing a how-to guide on creating a Black Friday Cyber Monday (BFCM) campaign calendar for the upcoming holiday season. Black Friday and Cyber Monday will be here before you know it, and many marketers have already finished laying the groundwork for a successful BFCM strategy for this year. Read on to learn how you can get started with planning your holiday campaign calendar! Build a strategy guided by your data Klaviyo is an excellent, unified data platform that gives marketers and business owners alike a clearer picture of their customer data. Whenever you are considering a new strategy, or looking to build a marketing campaign, it should always be guided by the data you have collected from your customers. Long before the holiday season, it is important to set yourself up for success by performing the following actions in the months leading up to BFCM: Determine your Smart Send Time Buil
Hello Community,As a Community, we’re devoted to the continual improvement of our platform and Community experience for all our users. Because of the feedback we received in the last year from members, we were able to: improve our Academy courses including developing our Getting Started with SMS course launch our new API in part because of the members who beta tested enhance our reporting capabilities based on an attribution study conducted …just to name a fewTo further support our initiative of peer learning, we’re introducing our private Superuser Community group. What is this group?This invite-only private group is for members who have demonstrated a dedication to collaboration and peer learning. Members of the group can further enjoy the following benefits: Opportunities to test beta features and share their feedback Invitations to Klaviyo hosted networking opportunities All on top of the existing Klaviyo Community benefits: How can I join the group?Joining is simple! To q
Have you ever wondered who our Community Champions are and what they do exactly? Here’s some information about how our program helps make our Community the inclusive, collaborative, and educational space it is! About our Champions Program 🏆 Community Champions are Partners who lead peer learning within our Community. They are Klaviyo advocates who have a deep knowledge of the product and marketing. They are passionate about sharing their knowledge with others so every member of the Klaviyo Community can own their growth together! FAQs ❓ What does a Champion do? A Champion actively participates in different initiatives across the Klaviyo ecosystem to share their knowledge and insights; for instance, Champions: Engage regularly in the Klaviyo Community (sharing advice, strategies, troubleshooting, etc.) Create educational content in our Show and Tell section Test new content for the Klaviyo Academy Guest star on live trainings, webinars, podcasts, and social channels What ar
Hi Community! Winback emails are pretty standard practice in marketing, and with good reason. They have been proven to boost engagement and bring customers back into the buying cycle. However sometimes I’ll be working with a client who has implemented a winback flow, but they aren’t seeing good results. Why does it work for some businesses, and not for others? The answer is in the details. How to Create an Effective Winback Strategy While a business might be sending out emails that are triggered by inactive accounts, there’s no guarantee that the email will be received, opened, or influence the customer to reengage. Not unless you tailor that email to meet not just your needs, but the needs of the customer. So before you create a generic email with the title “winback,” you first need to identify why the customer stopped engaging and what would persuade them to come back. Identify What Persuades Your Users To identify the why you’ll need to first evaluate your own product and anticip
Hi Community! You might have seen me popping into Community threads here and there, but today I wanted to share some of my experiences with you all in regards to utilizing transactional messages to build your brand’s deliverability. Deliverability is a huge factor in email marketing and your brand’s success so you should always be aware of how you’re doing and of course, looking for ways to always improve! Having a good deliverability rates for your email sends, essentially lets the inboxes that they can trust you and have a good ‘sender reputation’ essentially. However, as we sought to increase our deliverability rates, we also gained a lot of insight into the process of merging profiles in Klaviyo that I think could benefit the Community at large too! Identifying the Opportunity at Hand Transactional messages typically have high engagement rates as most customers want to know if their order was received and/or shipped and are very likely to open these emails. Essentially, my client